BigCommerce Supports Boxeur des Rues’ Shift to Headless Commerce for Improved Customer Experience and Business Growth
Boxeur des Rues, an Italian streetwear brand, has launched a new website on BigCommerce's platform, implementing a headless commerce solution. The implementation, developed by Business Changers using Next.js and MACH principles, has shown immediate positive results: bounce rate decreased by 8%, site sessions increased by 14%, and page load times reduced from five seconds to under one second. The new platform provides an all-in-one solution with enhanced customization, scalability, and advanced tools, integrating with services like Google Analytics, AWS, and Stripe for improved performance and user experience.
Boxeur des Rues, un marchio italiano di streetwear, ha lanciato un nuovo sito web sulla piattaforma di BigCommerce, implementando una soluzione di commercio headless. L'implementazione, sviluppata da Business Changers utilizzando Next.js e i principi MACH, ha mostrato risultati positivi immediati: il tasso di rimbalzo è diminuito dell'8%, le sessioni del sito sono aumentate del 14%, e i tempi di caricamento delle pagine si sono ridotti da cinque secondi a meno di un secondo. La nuova piattaforma offre una soluzione tutto-in-uno con una personalizzazione avanzata, scalabilità e strumenti avanzati, integrandosi con servizi come Google Analytics, AWS e Stripe per migliorare le prestazioni e l'esperienza utente.
Boxeur des Rues, una marca italiana de streetwear, ha lanzado un nuevo sitio web en la plataforma de BigCommerce, implementando una solución de comercio headless. La implementación, desarrollada por Business Changers utilizando Next.js y principios MACH, ha mostrado resultados positivos inmediatos: la tasa de rebote disminuyó en un 8%, las sesiones del sitio aumentaron en un 14%, y los tiempos de carga de las páginas se redujeron de cinco segundos a menos de un segundo. La nueva plataforma proporciona una solución integral con una mayor personalización, escalabilidad y herramientas avanzadas, integrándose con servicios como Google Analytics, AWS y Stripe para mejorar el rendimiento y la experiencia del usuario.
Boxeur des Rues는 이탈리아의 스트리트웨어 브랜드로, BigCommerce 플랫폼에서 새로운 웹사이트를 출시하고 헤드리스 커머스 솔루션을 구현했습니다. Business Changers가 Next.js와 MACH 원칙을 사용하여 개발한 이 구현은 즉각적인 긍정적인 결과를 보여주었습니다: 이탈률이 8% 감소, 사이트 세션이 14% 증가, 페이지 로드 시간이 5초에서 1초 미만으로 줄어들었습니다. 새로운 플랫폼은 향상된 맞춤화, 확장성 및 고급 도구를 제공하는 올인원 솔루션을 제공하며, Google Analytics, AWS, Stripe와 같은 서비스와 통합되어 성능과 사용자 경험을 향상시킵니다.
Boxeur des Rues, une marque italienne de streetwear, a lancé un nouveau site Web sur la plateforme de BigCommerce, mettant en œuvre une solution de commerce headless. L'implémentation, développée par Business Changers en utilisant Next.js et les principes MACH, a montré des résultats positifs immédiats : le taux de rebond a diminué de 8%, les sessions du site ont augmenté de 14%, et les temps de chargement des pages ont été réduits de cinq secondes à moins d'une seconde. La nouvelle plateforme offre une solution tout-en-un avec une personnalisation améliorée, une évolutivité et des outils avancés, s'intégrant à des services tels que Google Analytics, AWS et Stripe pour améliorer les performances et l'expérience utilisateur.
Boxeur des Rues, eine italienische Streetwear-Marke, hat eine neue Website auf der Plattform von BigCommerce gestartet und eine headless Commerce-Lösung implementiert. Die Umsetzung, die von Business Changers mit Next.js und MACH-Prinzipien entwickelt wurde, zeigt sofortige positive Ergebnisse: die Absprungrate sank um 8%, die Sitzungen auf der Website stiegen um 14%, und die Ladezeiten der Seiten wurden von fünf Sekunden auf weniger als eine Sekunde reduziert. Die neue Plattform bietet eine All-in-One-Lösung mit verbesserter Anpassungsfähigkeit, Skalierbarkeit und fortschrittlichen Werkzeugen und integriert sich mit Diensten wie Google Analytics, AWS und Stripe zur Verbesserung der Leistung und Benutzererfahrung.
- Immediate performance improvements: 8% lower bounce rate
- 14% increase in site sessions
- Significant page load time reduction from 5s to under 1s
- Platform ensures 99.99% uptime during peak traffic periods
- None.
Insights
The implementation of headless commerce architecture using MACH principles represents a significant technical advancement for Boxeur des Rues. The 8% reduction in bounce rate and 14% increase in site sessions demonstrate immediate tangible benefits. Most impressive is the improvement in page load times from 5 seconds to under 1 second - a critical metric for ecommerce success.
The Next.js implementation with microservices architecture provides exceptional flexibility for future scaling. The modular approach allows independent updates to different components without affecting the entire system, reducing technical debt and maintenance costs. The integration stack with Google Analytics, AWS and Stripe creates a robust ecosystem for data-driven decision making and secure transactions.
The shift to headless commerce positions Boxeur des Rues strategically in the competitive fashion ecommerce space. The improved performance metrics suggest stronger customer engagement and potential for increased conversion rates. The 99.99% uptime guarantee is particularly valuable for the fashion retail sector, where downtime during peak shopping periods like Black Friday can result in substantial revenue losses.
The implementation demonstrates BigCommerce's capability to serve established fashion brands, strengthening its market position against competitors. This success case adds credibility to BigCommerce's enterprise offerings, potentially attracting more mid-market fashion retailers to the platform.
Within days of going live, Boxeur reduced its bounce rate by nearly
BigCommerce partner agency Business Changers leveraged the platform’s headless architecture to develop Boxeur’s site on Next.js, using MACH (microservices, API-first, cloud native, headless) principles. The MACH approach allows each tech component of the site to be updated or modified independently, improving operational efficiency and the site's adaptability to future technological and market needs for growth and agility.
Within a few days of going live on BigCommerce, Boxeur’s bounce rate decreased nearly
BigCommerce was selected by Boxeur des Rues for its flexibility, reliability, and comprehensive tools, which are essential for managing and growing an online store.
- All-In-One Solution: Provides an integrated platform offering to manage all aspects of their online store without needing additional tools or resources, greatly simplifying operational management and reducing costs associated with purchasing separate software.
- Customization and Scalability: The platform’s extensive customization through an API-first approach enables Boxeur to create a unique, branded online store and handle high traffic and sales volumes, making it ideal for seamless business growth and scalability.
- Advanced Tools: BigCommerce’s comprehensive range of tools offers a high level of customization, marketing capabilities, multi-channel selling, data insights, and strong security features that helps Boxeur better streamline operations and drive higher sales without compromising on performance or security.
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Reliability and Security: The platform ensures high reliability with
99.99% uptime, ensuring Boxeur’s online store remains operational even during peak traffic periods like Black Friday and Cyber Monday. Moreover, BigCommerce offers secure integrations with payment gateways, ensuring smooth and secure transactions for customers.
“The collaboration between BigCommerce and Business Changers in implementing the ecommerce platform for Boxeur des Rues has not only enhanced the technical performance of the website, but also significantly improved user engagement and yielded remarkable results,” said Federico Viterbo, innovation labs team leader at Business Changers. “Together we are empowering Boxeur to scale their business, increase sales and deliver a better customer experience by giving them access to a rich ecosystem of integrated tools, expert services and new sales channels.”
Rounding out Boxeur’s headless transformation are integrations with Google Analytics, AWS, Stripe and other best-in-breed tech tools that deliver the speed and innovation for their brand and internal users and ultimately a more secure and personal user experience for customers.
“Growing brands and retailers need architectures best equipped for change and a headless and composable architecture is the preferred model for progressive brands like Boxeur des Rues because of the flexibility and agility it provides to adapt to change and proliferate growth,” said Mark Howes, vice president of
Boxeur des Rues joins a growing list of fashion and apparel brands and retailers using BigCommerce including Coldwater Creek, Harvey Nichols, Diamond’s Direct and White Stuff.
To learn more about BigCommerce’s headless solutions, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241120953031/en/
Brad Hem
brad.hem@bigcommerce.com
Source: BigCommerce
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