BigCommerce Customers Start Critical Holiday Shopping Season Strong with 10% Increase in Cyber Week Sales
- 10% increase in GMV for Cyber Week compared to 2022
- 7% increase in total orders
- 3% increase in AOV
- 20% surge in GMV in EMEA
- 100% uptime for the tenth consecutive year
- None.
2023 Cyber Week results find ecommerce sales grew for BigCommerce customers, as the platform marked
From Thanksgiving through Cyber Monday, there was a marked increase of
“Cyber Week closed with a
BigCommerce merchants on the company’s enterprise plans experienced even higher GMV and order growth over 2022.
Additional 2023 Cyber Week highlights include:
-
Mobile orders accounted for
38% of all Cyber Week orders, a slight increase from last year. Notably, however, the percentage of sales on mobile devices increased by a more substantial13% in 2023. -
Top-performing categories by GMV increase were Apparel & Accessories (+
22% ), Food & Beverage (+20% ) and Vehicles & Parts (+20% ). -
Cyber Week was a big hit in EMEA, where GMV surged
20% on a10% increase in total orders. -
The biggest sales volumes occurred on Black Friday and Cyber Monday. Black Friday GMV was up
8% and Cyber Monday GMV was up12% over 2022. Total orders on Cyber Monday were up10% over last year. - Shoppers were most active from 2-3pm on Cyber Monday and from 10-11am on Black Friday.
- Amazon was the standout among marketplaces with highest GMV and most orders for BigCommerce merchants, followed in GMV by eBay and Walmart.
“It’s gratifying to see BigCommerce customers perform well and benefit from our platform achieving
Early holiday shopping results in October pointed to consumer resilience with a
For more results and analysis, read the full report on the BigCommerce blog.
Methodology
BigCommerce’s Cyber Week data is based on a comparison of year-over-year total platform sales metrics and represents the applicable period-on-period change that occurred Nov. 24-28, 2022, and Nov. 23-27, 2023. It contains information from thousands of small, mid-sized and enterprise retailers selling on the BigCommerce platform. Unless otherwise noted, the data is global.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker and Vodafone. Headquartered in
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231128847299/en/
Brad Hem
pr@bigcommerce.com
Source: BigCommerce
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