BigCommerce Advances Enterprise Platform with Launch of BOPIS to Drive Merchant Growth

Rhea-AI Summary

BigCommerce (Nasdaq: BIGC) has launched its new Buy Online Pick Up In Store (BOPIS) feature, enhancing omnichannel strategies for merchants. This service allows customers to shop online and retrieve items in-store, meeting the demand for flexible fulfillment options. BOPIS is projected to grow by 10% annually in the U.S., reaching over $131 billion by 2026, with similar growth in the UK. The new offering includes updated APIs for inventory and pickup management, making it easier for merchants to streamline their operations across various sales channels.

Positive

• Launch of BOPIS enhances merchant flexibility and meets growing consumer demand.
• BOPIS projected to grow 10% annually in the U.S., reaching over $131 billion by 2026.
• New APIs facilitate better inventory and order management for merchants.

Negative

• None.

After taking off during the pandemic, BOPIS has become an important part of merchants’ omnichannel commerce strategies

AUSTIN, Texas--(BUSINESS WIRE)-- BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of Buy Online Pick Up In Store (BOPIS), also known as Click & Collect, giving merchants more options to meet shoppers where they are and provide frictionless shopping experiences.

After booming during the COVID-19 pandemic, BOPIS continues to grow and has become an important tool for merchants with online and physical stores to provide a seamless experience between them. In the United States, BOPIS is projected to continue growing about 10% per year and surpass $131 billion in 2026, according to eMarketer. The growth rate is similar in the UK, where Click & Collect is on track to exceed $40 billion in 2026.

“To stay competitive and grow, brands need to meet their customers where they are and make it easy for them to purchase and pick up their items,” said Meghan Stabler, senior vice president of marketing at BigCommerce. “With this latest evolution of our omnichannel offering, BigCommerce makes it easy for merchants to offer BOPIS to their customers and coordinate orders and inventories across branded sites, social, search, marketplace and brick-and-mortar channels – all through the BigCommerce platform.”

Shoppers increasingly expect flexible fulfillment options available to them, including the growing segment of shoppers who don’t want to wait for delivery or want to avoid shipping costs by selecting in-store pick up.

BigCommerce’s new BOPIS offering includes a set of new and updated APIs that provide merchants with the tools to create custom BOPIS/Click & Collect experiences that are tailored to their buyers’ preferences and integrated into their overall strategy for order fulfillment. BOPIS is now available as a multi-location inventory functionality to enterprise merchants seeking to build the custom experiences their shoppers are looking for.

This release features a set of new APIs, including:

• New Inventory API to manage inventory across locations
• New Pickup Methods API to create and manage pickup methods per location
• Updated APIs including Checkout SDK, Checkout S2S API, Storefront GraphQL, Orders API and Catalog API updated to support BOPIS

To learn more about BOPIS from BigCommerce, visit www.bigcommerce.com/product/bopis.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230306005190/en/

Brad Hem

pr@bigcommerce.com

Source: BigCommerce

FAQ

What is the impact of BigCommerce's BOPIS launch on its business?

The launch of BOPIS is expected to enhance BigCommerce's offerings and attract more merchants looking for flexible fulfillment options.

How much is the BOPIS market projected to grow?

The BOPIS market is projected to grow by 10% annually in the U.S., surpassing $131 billion by 2026.

What new features does BigCommerce's BOPIS offer?

BigCommerce's BOPIS includes new APIs for managing multi-location inventory and various pickup methods, streamlining the order fulfillment process.

What trends are driving the demand for BOPIS?

Shoppers are increasingly seeking flexible fulfillment options to avoid shipping costs and long delivery times.

When was the BOPIS feature launched by BigCommerce?

The BOPIS feature was announced in a press release on March 6, 2023.