BIG LOTS EXPANDS CREATOR, PUBLISHER PARTNERSHIP OPPORTUNITIES WITH LAUNCH OF AFFILIATE PROGRAM
Big Lots (OTC: BIG) has launched a new affiliate program to expand partnerships with influential creators and publishers. The program allows partners to share -time closeout opportunities and earn commissions on referral sales. Big Lots has partnered with impact.com to launch and scale the program.
The initiative builds on Big Lots' organic popularity with bargain-savvy influencers and its successful social media influencer program. This program has generated hundreds of new image and video assets, tens of millions of impressions, and driven higher site conversion rates, email clickthrough rates, and return on ad spend compared to brand-generated content alone.
Bruce Thorn, president and CEO of Big Lots, stated that the program is a natural progression in expanding connections with bargain-savvy creators and their online communities. The company aims to engage with more consumers more frequently and authentically within their preferred online platforms.
Big Lots (OTC: BIG) ha lanciato un nuovo programma di affiliazione per ampliare le partnership con creatori e publisher influenti. Il programma consente ai partner di condividere opportunità di clearance temporanea e guadagnare commissioni sulle vendite referral. Big Lots ha collaborato con impact.com per lanciare e sviluppare il programma.
Questa iniziativa si basa sulla popolarità organica di Big Lots tra gli influencer attenti ai prezzi e sul suo programma di influencer sui social media di successo. Questo programma ha generato centinaia di nuove risorse visive e video, decine di milioni di impression e ha aumentato i tassi di conversione del sito, i tassi di clic delle email e il ritorno sulla spesa pubblicitaria rispetto al solo contenuto generato dal marchio.
Bruce Thorn, presidente e CEO di Big Lots, ha dichiarato che il programma rappresenta una progressione naturale nell’espansione delle connessioni con i creatori attenti ai prezzi e le loro comunità online. L'azienda mira a coinvolgere più consumatori in modo più frequente e autentico all'interno delle loro piattaforme online preferite.
Big Lots (OTC: BIG) ha lanzado un nuevo programa de afiliados para ampliar asociaciones con creadores y editores influyentes. El programa permite a los socios compartir oportunidades de liquidación de tiempo limitado y ganar comisiones sobre ventas por referencia. Big Lots se ha asociado con impact.com para lanzar y escalar el programa.
La iniciativa se basa en la popularidad orgánica de Big Lots entre los influencers que buscan gangas y en su exitoso programa de influencers en redes sociales. Este programa ha generado cientos de nuevos activos de imagen y video, decenas de millones de impresiones y ha impulsado tasas de conversión más altas en el sitio, tasas de clics en correos electrónicos y retorno sobre el gasto publicitario en comparación con el contenido generado solo por la marca.
Bruce Thorn, presidente y CEO de Big Lots, declaró que el programa es una progresión natural para ampliar las conexiones con creadores que buscan gangas y sus comunidades en línea. La empresa busca involucrar a más consumidores con más frecuencia y autenticidad en sus plataformas en línea preferidas.
빅 롯스(BIG, OTC: BIG)는 영향력 있는 제작자 및 출판자와의 파트너십을 확대하기 위해 새로운 제휴 프로그램을 출시했습니다. 이 프로그램은 파트너가 한정된 시간 동안 거래 가능성을 공유하고 추천 판매에 대한 커미션을 받을 수 있도록 합니다. 빅 롯스는 impact.com과 협력하여 프로그램을 시작하고 확장했습니다.
이 이니셔티브는 가격에 민감한 인플루언서들 사이에서 빅 롯스의 유기적인 인기에 기반하고 있으며, 성공적인 소셜 미디어 인플루언서 프로그램의 결과입니다. 이 프로그램은 수백 개의 새로운 이미지 및 비디오 자산을 생성했으며, 수천만 건의 노출을 기록하고, 사이트 전환율, 이메일 클릭률 및 광고 지출 대비 수익이 브랜드가 생성한 콘텐츠보다 높았습니다.
브루스 쏜, 빅 롯스의 회장 겸 CEO는 이 프로그램이 가격에 민감한 제작자 및 그들의 온라인 커뮤니티와의 연결을 확장하는 자연스러운 발전이라고 밝혔습니다. 회사는 소비자와의 연결을 더 자주, 더 진정성 있게 이들의 선호하는 온라인 플랫폼에서 맺기를 목표로 하고 있습니다.
Big Lots (OTC: BIG) a lancé un nouveau programme d'affiliation pour élargir les partenariats avec des créateurs et des éditeurs influents. Ce programme permet aux partenaires de partager des opportunités de liquidation à durée limitée et de gagner des commissions sur les ventes par référence. Big Lots s'est associé à impact.com pour lancer et développer le programme.
Cette initiative s'appuie sur la popularité organique de Big Lots auprès des influenceurs à l'affût des bonnes affaires et sur son programme réussi d'influenceurs sur les réseaux sociaux. Ce programme a généré des centaines de nouveaux actifs d'images et de vidéos, des dizaines de millions d'impressions et a entraîné des taux de conversion du site, des taux de clics sur les e-mails et un retour sur les dépenses publicitaires plus élevés par rapport au contenu généré par la marque seule.
Bruce Thorn, président et PDG de Big Lots, a déclaré que le programme représente une progression naturelle dans l'expansion des connexions avec les créateurs attentifs aux bonnes affaires et leurs communautés en ligne. L'entreprise vise à interagir avec davantage de consommateurs de manière plus fréquente et authentique sur leurs plateformes en ligne préférées.
Big Lots (OTC: BIG) hat ein neues Affiliate-Programm ins Leben gerufen, um Partnerschaften mit einflussreichen Kreatoren und Verlegern auszubauen. Das Programm ermöglicht es Partnern, zeitlich begrenzte Räumungsangebote zu teilen und Provisionen für Empfehlungen zu verdienen. Big Lots hat sich mit impact.com zusammengetan, um das Programm zu starten und auszubauen.
Die Initiative baut auf der organischen Beliebtheit von Big Lots bei Schnäppchensuchenden Influencern und dem erfolgreichen Influencer-Programm in sozialen Medien auf. Dieses Programm hat Hunderte von neuen Bild- und Videoressourcen generiert, Millionen von Impressionen erzielt und höhere Konversionsraten auf der Website, Klickrate von E-Mails und Renditen für Werbeausgaben im Vergleich zu markenproduziertem Inhalt erzielt.
Bruce Thorn, Präsident und CEO von Big Lots, erklärte, dass das Programm eine natürliche Weiterentwicklung zur Erweiterung der Verbindungen zu schnäppchenbewussten Kreatoren und deren Online-Communities sei. Das Unternehmen strebt an, häufiger und authentischer mit mehr Verbrauchern auf deren bevorzugten Online-Plattformen in Kontakt zu treten.
- Launch of new affiliate program to expand partnerships with influential creators and publishers
- Partnership with impact.com to scale the affiliate program
- Higher site conversion rates, email clickthrough rates, and return on ad spend from influencer-generated content
- None.
Insights
Big Lots' launch of an affiliate program is a strategic move to capitalize on their existing social media popularity and expand their digital marketing reach. This program leverages the company's organic following among bargain-hunters and influencers, potentially driving increased traffic and sales to their website.
The partnership with impact.com, a leading platform in the field, suggests a serious commitment to scaling this initiative. Previous successes with influencer-generated content, which has shown higher conversion rates and better ROI compared to brand-generated content, indicate promising potential for this program.
However, the impact on Big Lots' bottom line remains to be seen. While affiliate marketing can be cost-effective, as commissions are paid only on actual sales, the program's success will depend on the quality of affiliates attracted and the effectiveness of their promotions. For investors, this move signals Big Lots' efforts to adapt to changing consumer behaviors and leverage digital channels for growth, but it's not likely to have an immediate significant impact on the company's financial performance.
- Expands opportunities for influential creators and publishers to earn commissions
- Builds on Big Lots' organic popularity with bargain-savvy influencers
- Signs new partnership with impact.com to launch and scale program
"Big Lots has built a dedicated and influential following of shoppers who crave the excitement of discovering excellent deals and sharing them with others," said Bruce Thorn, president and CEO of Big Lots. "Introducing this new affiliate program is a natural progression for us in expanding our connections with bargain-savvy creators and publishers, as well as their online communities. By collaborating with our chosen affiliate partners and impact.com, we aim to engage with more consumers more frequently and authentically within their preferred online communities."
Big Lots' affiliate program builds on the successes of the company's fast-growing social media influencer and ambassador program, which has attracted creators who have generated hundreds of new image and video assets and tens of millions of impressions. The content these influencers have generated has driven higher site conversion rates, email clickthrough rates and a higher return on ad spend, compared to brand-generated content alone.
"Today's consumer seeks trusted advice and authenticity when shopping for products they want to buy, and we see tremendous potential in Big Lots' new affiliate program to reach new audiences and generate incremental value," said Cristy Garcia, Chief Marketing Officer at impact.com. "The platform will also offer new opportunities for creators and publishers to earn significant commissions through authentic content shared to their communities, and we look forward to supporting Big Lots' affiliate and creator success through our platform."
To learn more about Big Lots affiliate program, visit biglots.com/page/affiliate. Creators and publishers interested in applying to join Big Lots affiliate program can do so by visiting the Company's impact.com affiliate page here.
ABOUT BIG LOTS
Big Lots is one of the nation's largest closeout retailers focused on extreme value. The Company is dedicated to being the big difference for a better life by delivering bargains to brag about on everything for the home, including furniture, décor, pantry and more. It fulfills its mission to help customers "Live BIG and Save LOTS" with sourcing strategies to grow extreme bargains through closeouts, liquidations, overstocks, private labels, and value-engineered products. The Big Lots Foundation, together with the Company's customers, associates, and vendors, has delivered more than
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SOURCE Big Lots, Inc.
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