Ortega® Taps Schafer Condon Carter as New Agency of Record
Ortega, a leading Mexican food brand owned by B&G Foods (NYSE: BGS), has appointed Schafer Condon Carter (SCC) as its new agency of record. SCC will lead creative efforts and develop a refreshed media plan for Ortega's product line, including America's #1 taco sauce, taco shells, kits, seasonings, and peppers. The partnership aims to enhance brand visibility and engage in-aisle Mexican food consumers through innovative marketing approaches.
The collaboration represents SCC's expansion in the food and beverage sector, following their recent appointment as Agency of Record for the U.S. Highbush Blueberry Council. The agency plans to create fresh campaigns that connect with both loyal customers and new consumers while highlighting Ortega's position as the market leader in taco sauce.
Ortega, un marchio alimentare messicano leader di B&G Foods (NYSE: BGS), ha nominato Schafer Condon Carter (SCC) come nuova agenzia di riferimento. SCC guiderà gli sforzi creativi e svilupperà un piano media rinnovato per la linea di prodotti Ortega, inclusi la salsa per taco n. 1 in America, le basi per taco, i kit, le spezie e i peperoni. L'obiettivo della partnership è aumentare la visibilità del marchio e coinvolgere i consumatori di cibo messicano attraverso approcci di marketing innovativi.
La collaborazione rappresenta l'espansione di SCC nel settore alimentare e delle bevande, dopo la loro recente nomina come Agenzia di Riferimento per il Consiglio dei Mirtilli Highbush degli Stati Uniti. L'agenzia prevede di creare campagne nuove che si connettano sia con i clienti fedeli che con i nuovi consumatori, evidenziando la posizione di Ortega come leader di mercato nella salsa per taco.
Ortega, una marca de alimentos mexicana líder propiedad de B&G Foods (NYSE: BGS), ha nombrado a Schafer Condon Carter (SCC) como su nueva agencia de referencia. SCC liderará los esfuerzos creativos y desarrollará un plan de medios renovado para la línea de productos de Ortega, que incluye la salsa para tacos número 1 en Estados Unidos, las conchas para tacos, los kits, los condimentos y los pimientos. La asociación tiene como objetivo aumentar la visibilidad de la marca y atraer a los consumidores de alimentos mexicanos a través de enfoques de marketing innovadores.
La colaboración representa la expansión de SCC en el sector de alimentos y bebidas, tras su reciente nombramiento como Agencia de Referencia para el Consejo de Arándanos de Alto Arbusto de EE. UU. La agencia planea crear campañas frescas que conecten tanto con clientes leales como con nuevos consumidores, destacando la posición de Ortega como líder del mercado en salsa para tacos.
오르테가, B&G Foods (NYSE: BGS) 소속의 주요 멕시코 식품 브랜드가 새로운 에이전시로 샤퍼 콘돈 카터(SCC)를 임명했다. SCC는 창의적인 노력을 주도하고 오르테가 제품 라인의 미디어 계획을 새롭게 개발할 예정이다. 여기에는 미국에서 가장 인기 있는 타코 소스, 타코 셸, 키트, 조미료 및 고추가 포함된다. 이 파트너십의 목표는 브랜드 가시성을 높이고 혁신적인 마케팅 접근 방식을 통해 멕시코 음식 소비자와의 소통을 강화하는 것이다.
이번 협업은 SCC가 최근 미국 하이부시 블루베리 협회의 에이전시로 임명된 후 식품 및 음료 분야에서의 확장을 의미한다. 에이전시는 충성 고객과 새로운 소비자 모두와 연결되는 신선한 캠페인을 만들 계획이며, 타코 소스 시장에서 오르테가의 위치를 강조할 예정이다.
Ortega, une marque mexicaine de produits alimentaires leader, propriété de B&G Foods (NYSE: BGS), a désigné Schafer Condon Carter (SCC) comme sa nouvelle agence de référence. SCC sera responsable des efforts créatifs et développera un plan média renouvelé pour la gamme de produits d'Ortega, y compris la sauce à tacos n°1 en Amérique, les coques à tacos, les kits, les assaisonnements et les poivrons. L'objectif de ce partenariat est d'améliorer la visibilité de la marque et d'engager les consommateurs de produits alimentaires mexicains grâce à des approches marketing innovantes.
Cette collaboration représente l'expansion de SCC dans le secteur alimentaire et des boissons, suite à sa récente nomination en tant qu'Agence de Référence pour le Conseil Américain des Myrtilles Highbush. L'agence prévoit de créer des campagnes nouvelles qui se connectent aux clients fidèles ainsi qu'aux nouveaux consommateurs, tout en mettant en avant la position d'Ortega en tant que leader du marché de la sauce à tacos.
Ortega, eine führende mexikanische Lebensmittelmarke im Besitz von B&G Foods (NYSE: BGS), hat Schafer Condon Carter (SCC) als ihre neue Agentur benannt. SCC wird die kreativen Bemühungen leiten und einen überarbeiteten Medienplan für die Produktlinie von Ortega entwickeln, einschließlich der Nr. 1 Taco-Sauce in Amerika, Taco-Schalen, Kits, Gewürze und Pfeffer. Die Partnerschaft zielt darauf ab, die Markenbekanntheit zu steigern und mit innovativen Marketingansätzen mexikanische Lebensmittelverbraucher anzusprechen.
Die Zusammenarbeit stellt SCCs Expansion im Lebensmittel- und Getränkesektor dar, nach ihrer kürzlichen Ernennung zur Agentur der Wahl für den US Highbush Blueberry Council. Die Agentur plant, frische Kampagnen zu erstellen, die sowohl treue Kunden als auch neue Verbraucher ansprechen und die Marktführerschaft von Ortega bei Taco-Saucen hervorheben.
- Ortega holds #1 market position in taco sauce category
- Partnership with established creative agency could enhance brand visibility and market reach
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SCC expands presence in CPG with brand building efforts for the Ortega® brand's wide portfolio of Mexican foods, including America's #1 taco sauce
SCC will lead creative efforts and develop a refreshed media plan to highlight the Ortega® brand's iconic taco sauces and full range of Mexican food products. The initiative aims to engage in-aisle Mexican food consumers through innovative approaches to solidify the Ortega® brand's presence in kitchens everywhere.
"We're thrilled to partner with such a trusted brand in the Mexican food space," said Ben Behrman, CEO and President of SCC. "Our team is eager to leverage our expertise in the food and beverage sector to create a fresh, impactful campaign that deepens the Ortega® brand's connection with consumers."
"The Ortega® brand aligns perfectly with SCC's commitment to creating innovative, bold strategies and award-winning work that drives results," said Craig Miller, Chief Creative Officer at SCC. "Our goal is to reimagine the Ortega® brand by creating a campaign that truly speaks to consumers' love of Mexican food and introduces their products to a new generation of shoppers."
"We are excited to partner with SCC to build on the Ortega® brand's legacy with a forward-thinking, creative approach as we introduce exciting and fun new products to our loyal customers and those discovering us for the first time," said Chris Kirwin, Director of Brand Marketing, B&G Foods. "As a leader in the category with America's #1 Taco Sauce, SCC is the right marketing partner to help us reach even more consumers through a strategic mix of media, compelling creative and experiential marketing that meets them where they are."
To announce this exciting new partnership with the Ortega® brand, the SCC team created a special video — to view, click here.
The Ortega® account marks the latest in a series of new business successes for SCC, which was recently named Agency of Record for the
For more information about Schafer Condon Carter visit www.schafercondoncarter.com.
For more information about Ortega® products or Mexican meal inspiration, please visit www.ortega.com.
About SCHAFER CONDON CARTER
Founded in 1989, SCC is an independently owned, full-service creative agency with a simple mission: Create. Impact. Headquartered in
About B&G Foods
Based in Parsippany,
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SOURCE Schafer Condon Carter
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