Telcos ranked as the “best partners” for subscription brands
Bango has released a new report titled 'Super Bundling: Inside secrets' based on interviews with executives from leading subscription brands. The report reveals that telcos are considered the ideal partners for subscription bundling, offering extensive reach and payment convenience. Consumer demand for telco-led Super Bundling varies globally, with 66% in East Asia, 55% in Latin America, 50% in the Americas, and 46% in Europe wanting their mobile operators to offer these services.
The study, which included insights from three top-five SVOD platforms and other leading subscription services, highlights how telcos can benefit through reduced churn, increased customer loyalty, and enhanced service offerings.
Bango ha pubblicato un nuovo rapporto intitolato 'Super Bundling: Segreti svelati', basato su interviste con dirigenti di importanti marchi di abbonamenti. Il rapporto rivela che le aziende di telecomunicazioni vengono considerate i partner ideali per il bundling di abbonamenti, offrendo un'ampia portata e comodità nei pagamenti. La domanda dei consumatori per il Super Bundling gestito dai telco varia a livello globale, con 66% in Asia orientale, 55% in America Latina, 50% nelle Americhe e 46% in Europa che desiderano che i propri operatori mobili offrano questi servizi.
Lo studio, che ha incluso approfondimenti da tre piattaforme SVOD tra le prime cinque e altri servizi di abbonamento leader, evidenzia come i telco possano beneficiare attraverso una riduzione del churn, un aumento della fedeltà dei clienti e un miglioramento delle offerte di servizi.
Bango ha lanzado un nuevo informe titulado 'Super Bundling: Secretos internos', basado en entrevistas con ejecutivos de las principales marcas de suscripción. El informe revela que los operadores de telecomunicaciones son considerados los socios ideales para el empaquetamiento de suscripciones, ofreciendo un alcance extenso y comodidad en los pagos. La demanda de los consumidores por el Super Bundling liderado por telcos varía globalmente, con 66% en Asia Oriental, 55% en América Latina, 50% en las Américas y 46% en Europa que quieren que sus operadores móviles ofrezcan estos servicios.
El estudio, que incluyó perspectivas de tres plataformas SVOD entre las cinco principales y otros servicios de suscripción líderes, destaca cómo los telcos pueden beneficiarse a través de una reducción de la deserción, un aumento de la lealtad del cliente y una mejora en las ofertas de servicios.
Bango는 주요 구독 브랜드의 임원들과의 인터뷰를 바탕으로 '슈퍼 번들링: 내부 비밀'이라는 제목의 새로운 보고서를 발표했습니다. 이 보고서는 통신사가 구독 번들링의 이상적인 파트너로 여겨지며, 광범위한 도달 범위와 결제의 편리함을 제공한다고 밝혔습니다. 통신사가 주도하는 슈퍼 번들링에 대한 소비자의 수요는 전 세계적으로 다양하며, 66%가 동아시아, 55%가 라틴 아메리카, 50%가 아메리카, 그리고 46%가 유럽에서 모바일 운영자가 이러한 서비스를 제공하기를 원합니다.
이 연구는 상위 5개 SVOD 플랫폼과 기타 주요 구독 서비스의 통찰력을 포함하였으며, 통신사가 고객 이탈 감소, 고객 충성도 증가 및 서비스 제공의 개선을 통해 이익을 얻을 수 있는 방법을 강조합니다.
Bango a publié un nouveau rapport intitulé 'Super Bundling: Secrets internes', basé sur des entretiens avec des dirigeants de marques d'abonnement de premier plan. Le rapport révèle que les opérateurs de télécommunication sont considérés comme des partenaires idéaux pour le bundling d'abonnements, offrant une large portée et une commodité de paiement. La demande des consommateurs pour le Super Bundling dirigé par des telcos varie à l'échelle mondiale, avec 66% en Asie de l'Est, 55% en Amérique Latine, 50% en Amérique et 46% en Europe souhaitant que leurs opérateurs mobiles proposent ces services.
L'étude, qui a inclus des aperçus de trois des plateformes SVOD les plus importantes et d'autres services d'abonnement de premier plan, souligne comment les telcos peuvent bénéficier d'une réduction du taux d'attrition, d'une fidélité accrue des clients et d'une amélioration des offres de services.
Bango hat einen neuen Bericht mit dem Titel 'Super Bundling: Innere Geheimnisse' veröffentlicht, der auf Interviews mit Führungskräften führender Abonnentenmarken basiert. Der Bericht zeigt, dass Telekommunikationsunternehmen als ideale Partner für das Abonnement-Bundling angesehen werden, da sie eine große Reichweite und Zahlungsbequemlichkeit bieten. Die Verbrauchernachfrage nach telko-geführtem Super Bundling variiert weltweit, wobei 66% in Ostasien, 55% in Lateinamerika, 50% in Amerika und 46% in Europa möchten, dass ihre Mobilfunkanbieter diese Dienste anbieten.
Die Studie, die Einsichten von drei der fünf besten SVOD-Plattformen und anderen führenden Abonnementdiensten beinhaltete, hebt hervor, wie Telekommunikationsunternehmen von einer reduzierten Abwanderung, erhöhten Kundenloyalität und verbesserten Dienstleistungsangeboten profitieren können.
- Strong market validation from leading subscription brands endorsing telcos as preferred bundling partners
- High consumer demand across global markets for telco-led subscription bundling
- Strategic positioning for telcos to leverage existing billing infrastructure and customer relationships
- None.
Interviews with senior executives at ten of the world’s leading subscription brands reveal inside secrets for telcos
CAMBRIDGE, United Kingdom, Nov. 05, 2024 (GLOBE NEWSWIRE) -- Following the rise of subscription bundling in 2024, a new peer report from Bango (AIM:BGO) reveals a clear consensus among ten of the world’s leading subscription brands — telcos are the ideal partners to lead the bundling market opportunity.
One of the 20 key insights from the newly released Bango report Super Bundling: Inside secrets is that senior executives at the world’s leading subscription providers universally believe their brands and telcos can mutually benefit from partnering with one another. For subscription services, telcos offer massive reach and ease of payments. Meanwhile, telcos gain opportunities to reduce churn, increase customer loyalty, and enhance their service offerings by bundling popular subscription services.
Commenting on the report, Paul Larbey, CEO at Bango said, “As the subscription economy continues to grow at speed, telcos are uniquely positioned to seize the rising demand for Super Bundling. Subscription brands recognise that the extensive subscriber bases and simple, reliable payment experience offered by telcos makes them the perfect bundling partner.
“Telcos have a golden opportunity to lead on creating content hubs that not only meet consumer demand, but also drive significant growth opportunities for subscription services. For any telco not yet growing its subscriptions business, Super Bundling should be an urgent priority for 2025.”
In the Inside secrets peer report, Bango draws on in-depth interviews with senior executives at leading subscriptions brands — including three of the ‘top-five’ SVOD platforms, a leading music streaming service, a leading wellbeing app, and a top-five productivity app — to uncover their attitudes to bundling as a growth strategy and their interest in partnerships with telcos.
Telcos poised to lead the Super Bundling market
As part of the report, Bango also reveals that consumer demand for telcos to lead on Super Bundling is not limited to one region but is truly global. In Europe,
The report explores how, as subscribers increasingly seek a point of access for their subscriptions, telcos are well positioned to lead due to their established relationships, billing infrastructure, and technical capabilities.
According to one senior executive from a top-three SVOD platform, “Telcos are one of the best partners for streaming companies. The core benefits of partnering with telcos are reach, user acquisition, and low friction when it comes to payments.”
Building a successful partnership
Super Bundling: Inside secrets shares a comprehensive roadmap for telcos to keep in mind when embarking on Super Bundling and the creation of a content hub. By emphasising the importance of careful planning and smart collaboration, the report demonstrates how telcos can create seamless integration, effective marketing, and deliver an excellent user experience for subscription providers.
To learn more about the opportunity for telcos in Super Bundling, download the full Super Bundling: Inside secrets report.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft, trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com
Media contacts
Henry Soundy / Trisha Bahl
bango@wildfirepr.com
FAQ
What percentage of consumers want telco-led Super Bundling in East Asia according to Bango (BGOPF)?
How many leading subscription brands were interviewed for Bango's Super Bundling report?
What are the main benefits telcos offer to subscription services according to Bango's report?
