Bango technology to take digital content global for TelevisaUnivision
Bango has partnered with TelevisaUnivision to license its platform for the new OTT subscription service, ViX+. This agreement allows the service to be bundled and distributed by various telcos and retail partners globally. TelevisaUnivision reaches 97% of Hispanic households in the USA and offers over 50,000 hours of original Spanish-language content. Bango's technology enhances the distribution of OTT subscription services, providing real-time capabilities and valuable market insights for targeted promotions.
- Partnership with TelevisaUnivision enhances market reach.
- Access to a large audience with 97% reach in Hispanic households.
- Bango's platform offers real-time subscription service distribution.
- ViX+ will provide over 50,000 hours of distinct content.
- None.
Bango’s platform will enable TelevisaUnivision to grow market share through e-distribution partnership
CAMBRIDGE, United Kingdom, June 28, 2022 (GLOBE NEWSWIRE) -- Bango (AIM:BGO, OTCQX: BGOPF), the global platform for data-driven commerce, announces an agreement with TelevisaUnivision, Inc. Under the terms of the agreement, TelevisaUnivision is licensing the Bango Platform to enable its upcoming OTT subscription offering, ViX+, to be offered and bundled by telcos and distribution partners, including mobile wallet providers and retailers, on a worldwide basis.
Univision Network is the most watched Spanish programming network in the USA, reaching
The Bango Platform enables TelevisaUnivision’s distribution partners to offer ViX+ subscription services in a real time manner, through a variety of distribution and retail partners. Bango technology productizes all the functionality required to promote and sell OTT subscription services through multiple channels and customer contact points.
Fast becoming the industry standard platform for distributing subscription services through partnerships, Bango’s market-wide data insights enable merchants and media companies to present the right content offers to specific customer segments with their global distribution partners. Commenting on the partnership, Bango VP Global Merchants, Samuel Roser said: “TelevisaUnivision is a powerhouse in the Hispanic media world, with millions of viewers in the USA and beyond enjoying its vast range of content. Bango is delighted to provide the platform that will deliver this market-leading service to Spanish speakers everywhere.”
| Contact details: | |
| Bango PLC | Liberum Capital |
| Tel. +44 1223 617387 E. investors@bango.com | Tel. +44 20 3100 2000 |
| Paul Larbey, CEO | Cameron Duncan |
| Anil Malhotra, CMO Rebecca Jamieson, IR | James Greenwood Will King |
About Bango
The world’s largest online merchants, including Amazon, Google and Microsoft, use Bango technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases spend through the Bango payments business, in turn generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more information, visit www.bangoinvestor.com
FAQ
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