20% of streaming subscriptions delivered through telco bundling in 2023
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Bundling will make up almost half of subscriptions in some regions within five years
CAMBRIDGE, United Kingdom, Aug. 09, 2023 (GLOBE NEWSWIRE) --
Global revenue from video, music and other subscription-based services sold via telcos will total
That’s according to a new analyst-led report ‘Super Bundling: What Telco Leadership Needs to Know About Securing a Wider Role in the Subscriptions Market’, released today by Omdia and Bango.
Tapping the streaming market
The report finds that the global subscription streaming market is maintaining its upward trajectory. By bundling streaming subscriptions with their core offerings, Omdia suggests that telcos can position themselves at the centre of this high-growth, high-value market. Earlier this year, Juniper Research similarly found the market is expected to grow by a sizable
A recent Bango survey indicates that telco leaders are already recognising the market potential themselves, with
The quid pro quo of streaming bundles is apparent: while telcos retain and gain customers, content providers tap new audiences. At the end of March, Omdia identified over 1,600 partnerships in existence between telco companies and major streaming brands, the most popular of which were with Paramount+, Disney+, HBO Max and Netflix. Omdia estimates that
The rise of super bundling
Though the need to create new revenue streams has been revealed as a ‘high priority’ for
‘Super Bundling’ has emerged as a new revenue stream for telcos — aggregating hard-to-manage subscriptions into single platforms. It also enables content providers to reach new audiences at much greater scale than through one-to-one partnerships.
Commenting on the report, Anil Malhotra, Bango co-founder, said: "With a fifth of SVOD subscriptions now sold through telco bundles, it's clear there's a paradigm shift under way in the streaming market. We’re seeing the emergence of a win-win-win scenario that benefits SVOD providers, telcos and consumers alike.
“However, streaming is only one aspect of the Super Bundling phenomenon that Omdia has highlighted in their report. Super Bundling content hubs like Verizon +play and Optus SubHub go well beyond video, offering subscriptions for music, health, productivity and more.
“There are compelling market drivers at work here, not least consumer subscription fatigue and telcos’ urgent need to differentiate and boost revenue. Super Bundling is not only a churn buster — the more services telcos get customers to subscribe to, the more stickiness they create — but can also turn into a revenue stream in its own right. For the 100s of companies out there already bundling, Super Bundling is the natural evolution.”
To learn more about the rise of Super Bundling, download the full Omdia report here.
About Bango
The Bango platform provides everything you need for subscription bundling and payments, enabling you to quickly reach new customers and markets. Connect once for a standard system of tools used for customer acquisition, payments and subscriptions, and join an ecosystem of over 150 merchants and resellers already connected to the Bango platform. Trusted by leading technology companies including Amazon, Google and Microsoft. For more information, visit www.bango.com.
Media contact
Luke Proctor / Tina Sang
Wildfire
bangoresale@wildfirepr.com
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