One in four Americans spend over $100 a month on streaming and subscriptions
Bango (BGOPF) has released a comprehensive study titled 'Subscriptions Assemble' revealing significant trends in US subscription spending. The research, surveying 5,000 Americans, shows that 23% of subscribers spend over $100 monthly on streaming and subscription services.
The average American maintains 5.4 subscriptions, with two typically included in bundle packages. 55% of subscribers access these 'indirect' subscriptions through cell phone providers, while 34% do so via retailers like Walmart or Amazon. The study highlights a shift toward bundle deals, with 44% of subscribers now receiving previously paid services for free through bundles.
Video streaming leads subscription categories at 75%, followed by retail subscriptions at 62%, gaming at 22%, and emerging AI services at 9%. The research indicates a strong preference for consolidated subscription management, with 62% of subscribers favoring bundles over individual services.
Bango (BGOPF) ha pubblicato uno studio completo intitolato 'Subscriptions Assemble' che rivela tendenze significative nella spesa per abbonamenti negli Stati Uniti. La ricerca, che ha coinvolto 5.000 americani, mostra che il 23% degli abbonati spende oltre $100 al mese per servizi di streaming e abbonamenti.
In media, un americano mantiene 5,4 abbonamenti, di cui due inclusi in pacchetti bundle. Il 55% degli abbonati accede a questi abbonamenti 'indiretti' tramite fornitori di telefonia mobile, mentre il 34% lo fa attraverso rivenditori come Walmart o Amazon. Lo studio evidenzia un cambiamento verso offerte bundle, con il 44% degli abbonati che ora riceve servizi precedentemente a pagamento gratuitamente tramite bundle.
Lo streaming video guida le categorie di abbonamento con il 75%, seguito dagli abbonamenti al retail con il 62%, dai giochi con il 22% e dai servizi emergenti di intelligenza artificiale con il 9%. La ricerca indica una forte preferenza per la gestione consolidata degli abbonamenti, con il 62% degli abbonati che preferisce i bundle rispetto ai servizi singoli.
Bango (BGOPF) ha lanzado un estudio completo titulado 'Subscriptions Assemble' que revela tendencias significativas en el gasto en suscripciones en EE. UU. La investigación, que encuestó a 5.000 estadounidenses, muestra que el 23% de los suscriptores gasta más de $100 al mes en servicios de streaming y suscripciones.
El estadounidense promedio mantiene 5,4 suscripciones, de las cuales dos suelen estar incluidas en paquetes. El 55% de los suscriptores accede a estas suscripciones 'indirectas' a través de proveedores de telefonía móvil, mientras que el 34% lo hace a través de minoristas como Walmart o Amazon. El estudio destaca un cambio hacia las ofertas en paquete, con el 44% de los suscriptores que ahora recibe servicios previamente pagados de forma gratuita a través de paquetes.
El streaming de video lidera las categorías de suscripción con el 75%, seguido de las suscripciones minoristas con el 62%, los videojuegos con el 22% y los servicios emergentes de IA con el 9%. La investigación indica una fuerte preferencia por la gestión consolidada de suscripciones, con el 62% de los suscriptores que prefieren los paquetes sobre los servicios individuales.
Bango (BGOPF)는 'Subscriptions Assemble'라는 제목의 포괄적인 연구를 발표하여 미국의 구독 지출에 대한 중요한 트렌드를 밝혔습니다. 이 연구는 5,000명의 미국인을 대상으로 하였으며, 구독자의 23%가 매달 $100 이상을 스트리밍 및 구독 서비스에 지출하고 있다고 보여줍니다.
평균 미국인은 5.4개의 구독을 유지하며, 그 중 두 개는 일반적으로 번들 패키지에 포함되어 있습니다. 구독자의 55%가 이동통신 제공업체를 통해 이러한 '간접' 구독에 접근하며, 34%는 Walmart나 Amazon과 같은 소매업체를 통해 접근합니다. 이 연구는 번들 거래로의 전환을 강조하며, 구독자의 44%가 이제 번들을 통해 이전에 유료였던 서비스를 무료로 받고 있다고 합니다.
비디오 스트리밍이 구독 카테고리에서 75%로 선두를 차지하며, 소매 구독이 62%, 게임이 22%, 그리고 신흥 AI 서비스가 9%로 뒤를 잇습니다. 연구는 구독자의 62%가 개별 서비스보다 번들을 선호한다는 강한 경향을 나타냅니다.
Bango (BGOPF) a publié une étude complète intitulée 'Subscriptions Assemble' révélant des tendances significatives dans les dépenses d'abonnement aux États-Unis. La recherche, qui a interrogé 5 000 Américains, montre que 23% des abonnés dépensent plus de 100 $ par mois pour des services de streaming et d'abonnement.
L'Américain moyen maintient 5,4 abonnements, dont deux sont généralement inclus dans des forfaits. 55% des abonnés accèdent à ces abonnements 'indirects' via des fournisseurs de téléphonie mobile, tandis que 34% le font par le biais de détaillants comme Walmart ou Amazon. L'étude met en évidence un changement vers des offres groupées, avec 44% des abonnés recevant désormais des services précédemment payants gratuitement grâce à des bundles.
Le streaming vidéo est en tête des catégories d'abonnement avec 75%, suivi par les abonnements au détail avec 62%, les jeux avec 22% et les services d'IA émergents avec 9%. La recherche indique une forte préférence pour la gestion consolidée des abonnements, avec 62% des abonnés préférant les bundles aux services individuels.
Bango (BGOPF) hat eine umfassende Studie mit dem Titel 'Subscriptions Assemble' veröffentlicht, die bedeutende Trends bei den Abonnementausgaben in den USA aufzeigt. Die Forschung, die 5.000 Amerikaner befragt hat, zeigt, dass 23% der Abonnenten über $100 monatlich für Streaming- und Abonnementdienste ausgeben.
Der durchschnittliche Amerikaner hat 5,4 Abonnements, von denen zwei typischerweise in Paketangeboten enthalten sind. 55% der Abonnenten greifen auf diese 'indirekten' Abonnements über Mobilfunkanbieter zu, während 34% dies über Einzelhändler wie Walmart oder Amazon tun. Die Studie hebt einen Trend zu Paketangeboten hervor, wobei 44% der Abonnenten jetzt zuvor kostenpflichtige Dienste kostenlos über Bundles erhalten.
Video-Streaming führt die Abonnementkategorien mit 75% an, gefolgt von Einzelhandelsabonnements mit 62%, Gaming mit 22% und aufkommenden KI-Diensten mit 9%. Die Forschung zeigt eine starke Präferenz für eine konsolidierte Abonnementverwaltung, wobei 62% der Abonnenten Pakete gegenüber einzelnen Diensten bevorzugen.
- Strong market penetration with 23% of subscribers spending over $100/month
- Growing adoption of bundle services indicates new revenue opportunities
- Diverse subscription categories showing market expansion into AI services
- High consumer demand (62%) for bundled services suggests growth potential
- Consumer preference for bundles may reduce direct subscription revenue
- 41% of subscribers frustrated with fragmented subscription management
- Increasing competition in the bundle economy may pressure margins
Landmark study of 5,000 American subscribers reveals the changing US subscription economy, and how savvy subscribers are busting — and bundling — their bills
SAN JOSE, Calif., March 13, 2025 (GLOBE NEWSWIRE) -- Nearly a quarter of American subscribers (
The landmark “Subscriptions Assemble” study — which surveyed 5,000 US subscribers — reveals new trends, including Americans swapping their standalone subscriptions for combined ‘bundle’ deals.
According to the data, the average American pays for 5.4 subscriptions — of which two are now paid for as part of a bundle package or similar deal.
More than half of subscribers (
Savvy subscribers: Bundles provide flexibility and cost
By signing up to bundles, rather than going direct, savvy subscribers are cutting costs.
But, Bango’s report argues the move towards bundles is just as much about convenience and flexibility.
Nearly two-thirds of subscribers (
America’s top subscriptions: AI joins the subscription race
While video streaming remains the most popular subscription (
New markets are also opening up, with 1 in 10 subscribers now paying a monthly subscription for an AI service like ChatGPT (
Commenting on the new study, Paul Larbey, CEO at Bango, said, “Our research reveals a major shift in the multi-billion dollar subscription industry. For the first time, America is moving beyond the ‘subscription economy’ and into a ‘bundle economy’ — where platforms aren’t competing in isolation but teaming up to offer more value to subscribers.
“That’s why we named this report Subscriptions Assemble — it’s not about the streaming ‘wars,’ it’s about collaboration. Streaming platforms, gaming services, and even AI subscriptions are now working together, building on each other’s ecosystems, and tapping into the audiences of telcos, retailers, and even banks. The way Americans pay for, use, and manage subscriptions is undergoing an unprecedented shift. Those who move quickly and embrace this change will be best placed to take advantage of the newly emerging bundle economy.”
Read the full Bango – Subscriptions Assemble report here.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft, trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com.
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