b1BANK Announces Senna Bayasgalan as Chief Marketing Officer
b1BANK has appointed Senna Bayasgalan as Chief Marketing Officer to lead brand and marketing technology initiatives. With over 16 years of experience in marketing leadership, international brand building, communications, and customer acquisition across private capital, technology, and media industries, Bayasgalan will focus on supporting the bank's growth and deepening client relationships.
Chairman and CEO Jude Melville emphasized the bank's commitment to building a strong culture that attracts top talent nationwide. Bayasgalan's expertise in launching international campaigns, building online communities, and developing customer retention strategies aligns with b1BANK's goals of expanding their reach through technology-enabled branding and distribution tools.
b1BANK ha nominato Senna Bayasgalan come Chief Marketing Officer per guidare le iniziative di branding e tecnologia di marketing. Con oltre 16 anni di esperienza nella leadership marketing, costruzione di marchi internazionali, comunicazione e acquisizione clienti nei settori del capitale privato, della tecnologia e dei media, Bayasgalan si concentrerà sul supporto alla crescita della banca e sul rafforzamento delle relazioni con i clienti.
Il presidente e CEO Jude Melville ha sottolineato l'impegno della banca a costruire una cultura forte che attragga i migliori talenti a livello nazionale. L'expertise di Bayasgalan nel lanciare campagne internazionali, costruire comunità online e sviluppare strategie di fidelizzazione dei clienti si allinea con gli obiettivi di b1BANK di espandere la propria portata attraverso strumenti di branding e distribuzione abilitati dalla tecnologia.
b1BANK ha nombrado a Senna Bayasgalan como Director de Marketing para liderar las iniciativas de marca y tecnología de marketing. Con más de 16 años de experiencia en liderazgo de marketing, construcción de marcas internacionales, comunicaciones y adquisición de clientes en los sectores de capital privado, tecnología y medios, Bayasgalan se enfocará en apoyar el crecimiento del banco y profundizar las relaciones con los clientes.
El presidente y CEO Jude Melville enfatizó el compromiso del banco de construir una cultura sólida que atraiga a los mejores talentos a nivel nacional. La experiencia de Bayasgalan en el lanzamiento de campañas internacionales, la construcción de comunidades en línea y el desarrollo de estrategias de retención de clientes se alinea con los objetivos de b1BANK de expandir su alcance a través de herramientas de marca y distribución habilitadas por la tecnología.
b1BANK는 Senna Bayasgalan을 최고 마케팅 책임자로 임명하여 브랜드 및 마케팅 기술 이니셔티브를 이끌게 합니다. 16년 이상의 마케팅 리더십, 국제 브랜드 구축, 커뮤니케이션 및 고객 확보 경험을 가진 Bayasgalan은 은행의 성장 지원과 고객 관계 심화에 집중할 것입니다.
회장 겸 CEO인 Jude Melville은 은행이 전국적으로 최고의 인재를 유치하는 강력한 문화를 구축하는 데 전념하고 있음을 강조했습니다. 국제 캠페인 시작, 온라인 커뮤니티 구축 및 고객 유지 전략 개발에 대한 Bayasgalan의 전문성은 b1BANK의 목표인 기술 기반 브랜딩 및 유통 도구를 통해 그들의 범위를 확장하는 것과 일치합니다.
b1BANK a nommé Senna Bayasgalan au poste de Chief Marketing Officer pour diriger les initiatives de marque et de technologie marketing. Avec plus de 16 ans d'expérience en leadership marketing, en construction de marques internationales, en communication et en acquisition de clients dans les secteurs du capital privé, de la technologie et des médias, Bayasgalan se concentrera sur le soutien à la croissance de la banque et le renforcement des relations avec les clients.
Le président et PDG Jude Melville a souligné l'engagement de la banque à construire une culture forte qui attire les meilleurs talents à l'échelle nationale. L'expertise de Bayasgalan dans le lancement de campagnes internationales, la construction de communautés en ligne et le développement de stratégies de fidélisation des clients s'aligne avec les objectifs de b1BANK d'élargir leur portée grâce à des outils de branding et de distribution habilités par la technologie.
b1BANK hat Senna Bayasgalan zum Chief Marketing Officer ernannt, um die Initiativen im Bereich Marken- und Marketingtechnologie zu leiten. Mit über 16 Jahren Erfahrung in der Marketingführung, im internationalen Markenaufbau, in der Kommunikation und im Kundengewinnungsbereich in den Sektoren Private Equity, Technologie und Medien wird Bayasgalan sich darauf konzentrieren, das Wachstum der Bank zu unterstützen und die Kundenbeziehungen zu vertiefen.
Vorsitzender und CEO Jude Melville betonte das Engagement der Bank, eine starke Kultur zu schaffen, die die besten Talente im ganzen Land anzieht. Bayasgalans Expertise in der Durchführung internationaler Kampagnen, dem Aufbau von Online-Communities und der Entwicklung von Kundenbindungsstrategien stimmt mit den Zielen von b1BANK überein, ihre Reichweite durch technologiegestützte Branding- und Vertriebswerkzeuge zu erweitern.
- Appointment of experienced marketing executive with 16+ years of leadership experience
- Strategic focus on technology-enabled branding and distribution tools for growth
- Enhancement of marketing capabilities to expand market reach
- None.
BATON ROUGE, La., Feb. 13, 2025 (GLOBE NEWSWIRE) -- b1BANK, announces the appointment of Senna Bayasgalan as chief marketing officer. Bayasgalan will lead brand and marketing technology initiatives to support the banks’ growth and deepen client relationships. Bayasgalan has over 16 years of experience in marketing leadership, international brand building, communications and customer acquisition across private capital, technology and media industries.
“We are diligent about the culture we are building, and as a result, fortunate to be able to attract top talent from across the nation,” said Jude Melville, chairman and CEO, b1BANK. “We have a good and genuine story, and with more effective use of technology-enabled branding and distribution tools, I am confident that story has the potential to resonate deeply with a larger audience. Senna’s diverse experience leading marketing campaigns across multiple lines of business will accelerate our continued evolution.”
Throughout her career she has skillfully combined data and storytelling to launch international campaigns, build online communities and develop customer retention strategies to grow the brands she has served.
“I was instantly drawn to b1BANK’s unique story and its unwavering commitment to serving businesses and local communities,” said Bayasgalan. “I am excited to partner with the talented team at b1 to elevate the brand, foster innovation and help our clients achieve their goals.”
Bayasgalan is a founding board member of Asians in Advertising, a mentor for APIA Scholars, Women We Create and 3AF, and a frequent guest lecturer at Georgetown University and other institutions. She earned a Bachelor of Liberal Arts from the University of Texas at Austin.
About Business First Bancshares, Inc.
As of Dec. 31, 2024, Business First Bancshares, Inc., (Nasdaq: BFST) through its banking subsidiary b1BANK, had
Misty Albrecht
b1BANK
225.286.7879
Misty.Albrecht@b1BANK.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/82d7ef43-d21e-464d-9b89-7653e36ab81c
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