Connect to What’s Possible: Belden Debuts New Corporate Brand Platform
Belden Inc. (NYSE: BDC) has unveiled a new corporate brand identity, marking its transformation into a comprehensive network and data infrastructure solutions provider. The rebranding includes new messaging, an updated logo, visual identity, and a redesigned website. The initiative reflects the company's evolution from its founding in 1902 and emphasizes its role in providing complete connection solutions across industries.
The rebranding process involved input from nearly 500 participants worldwide, including employees, partners, and customers, helping define Belden's modern purpose and vision. The company focuses on maintaining reliable and secure information flow for organizations, addressing challenges from signal loss to security threats.
Belden Inc. (NYSE: BDC) ha svelato una nuova identità di marca aziendale, segnando la sua trasformazione in un fornitore completo di soluzioni per reti e infrastrutture dati. Il rebranding include nuovi messaggi, un logo aggiornato, un'identità visiva e un sito web ridisegnato. L'iniziativa riflette l'evoluzione dell'azienda dalla sua fondazione nel 1902 e sottolinea il suo ruolo nel fornire soluzioni di connessione complete per vari settori.
Il processo di rebranding ha coinvolto quasi 500 partecipanti in tutto il mondo, tra cui dipendenti, partner e clienti, contribuendo a definire lo scopo e la visione moderna di Belden. L'azienda si concentra sul mantenimento di un fluido e sicuro flusso di informazioni per le organizzazioni, affrontando le sfide che vanno dalla perdita del segnale alle minacce alla sicurezza.
Belden Inc. (NYSE: BDC) ha presentado una nueva identidad de marca corporativa, marcando su transformación en un proveedor integral de soluciones de red e infraestructura de datos. La renovación de la marca incluye nuevos mensajes, un logo actualizado, una identidad visual y un sitio web rediseñado. La iniciativa refleja la evolución de la empresa desde su fundación en 1902 y enfatiza su papel en proporcionar soluciones de conexión completas en diversas industrias.
El proceso de rebranding involucró la participación de casi 500 participantes en todo el mundo, incluidos empleados, socios y clientes, ayudando a definir el propósito y la visión moderna de Belden. La empresa se enfoca en mantener un flujo de información fiable y seguro para las organizaciones, abordando desafíos que van desde la pérdida de señal hasta las amenazas a la seguridad.
벨든 주식회사 (NYSE: BDC)가 새로운 기업 브랜드 아이덴티티를 공개하며, 포괄적인 네트워크 및 데이터 인프라 솔루션 공급자로의 변신을 알렸습니다. 리브랜딩은 새로운 메시지, 업데이트된 로고, 비주얼 아이덴티티 및 재설계된 웹사이트를 포함합니다. 이 이니셔티브는 1902년 창립 이후 회사의 발전을 반영하며, 여러 산업에 걸쳐 완전한 연결 솔루션을 제공하는 역할을 강조합니다.
리브랜딩 과정에는 전 세계 거의 500명의 참가자가 참여하여 직원, 파트너 및 고객의 의견을 반영해 벨든의 현대적 목적과 비전을 정의하는 데 도움을 주었습니다. 이 회사는 조직을 위한 신뢰할 수 있고 안전한 정보 흐름을 유지하는 데 초점을 맞추고 있으며, 신호 손실에서 보안 위협에 이르기까지 다양한 문제를 해결하고 있습니다.
Belden Inc. (NYSE: BDC) a dévoilé une nouvelle identité de marque d'entreprise, marquant sa transformation en un fournisseur complet de solutions d'infrastructure réseau et de données. Le rebranding comprend de nouveaux messages, un logo mis à jour, une identité visuelle et un site web repensé. Cette initiative reflète l'évolution de l'entreprise depuis sa fondation en 1902 et souligne son rôle dans la fourniture de solutions de connexion complètes à travers les industries.
Le processus de rebranding a impliqué la contribution de près de 500 participants dans le monde entier, y compris des employés, des partenaires et des clients, aidant à définir le but et la vision modernes de Belden. L'entreprise se concentre sur le maintien d'un flux d'information fiable et sécurisé pour les organisations, faisant face aux défis allant de la perte de signal aux menaces à la sécurité.
Belden Inc. (NYSE: BDC) hat eine neue Unternehmensmarkenidentität vorgestellt, die ihre Transformation zu einem umfassenden Anbieter von Netzwerk- und Dateninfrastruktur-Lösungen markiert. Das Rebranding umfasst neue Botschaften, ein aktualisiertes Logo, eine visuelle Identität und eine neu gestaltete Website. Diese Initiative spiegelt die Entwicklung des Unternehmens seit seiner Gründung im Jahr 1902 wider und betont seine Rolle bei der Bereitstellung umfassender Verbindungslösungen in verschiedenen Branchen.
Der Rebranding-Prozess beinhaltete die Mitwirkung von fast 500 Teilnehmern weltweit, darunter Mitarbeiter, Partner und Kunden, die dazu beigetragen haben, den modernen Zweck und die Vision von Belden zu definieren. Das Unternehmen konzentriert sich darauf, einen zuverlässigen und sicheren Informationsfluss für Organisationen aufrechtzuerhalten und Herausforderungen vom Signalverlust bis zu Sicherheitsbedrohungen zu bewältigen.
- Strategic repositioning as a comprehensive network and data infrastructure solutions provider
- Extensive stakeholder involvement in rebranding process with 500 global participants
- None.
The refreshed corporate brand identity leans into the company’s legacy of connecting people, information and ideas to unlock untold possibilities
“Making connections has been our purpose from the beginning in 1902,” said Ashish Chand, president and CEO of Belden. "This rebrand reflects our commitment to providing complete connection solutions and is an exciting milestone in our continued evolution."
In a world increasingly dependent on information, the connections that Belden makes are vital. They allow disparate systems and networks to talk to each other and people and technologies to work together in harmony. They also provide a link between what is and what could be, unlocking new possibilities and enabling innovations both big and small.
“Organizations today demand a reliable and secure flow of information, whether it’s for keeping production equipment running, treating patients, or driving business transformation,” Chand said. “But risks from signal loss to security threats can disrupt this flow and missed connections can cost an organization money, time, productivity and opportunity. At Belden, we make the connections that keep information moving to enable a safer, smarter and more prosperous future.”
Updating Belden’s corporate brand platform was a comprehensive process. Nearly 500 participants from around the world – a combination of Belden employees, partners and customers – provided input that was essential to defining Belden’s modern purpose and vision. Experience Belden's new corporate brand identity through this video and by visiting belden.com.
About Belden
Belden Inc. delivers complete connection solutions that unlock untold possibilities for our customers, their customers and the world. We advance ideas and technologies that enable a safer, smarter and more prosperous future. Throughout our 120+ year history we have evolved as a company, but our purpose remains – making connections. By connecting people, information and ideas, we make it possible. We are headquartered in
Belden and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241202658281/en/
Holly Keller
Director, Corporate Marketing Communications
+1.317.764.4042
holly.keller@belden.com
Source: Belden Inc.
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