Brunswick Corporation Reports Record Sales and Market Share Increases at 2025 Early-Season Global Trade Shows
Brunswick (NYSE: BC) reported record performance at major early-season trade and boat shows in 2025. At the Dusseldorf Boat Show, which attracted over 200,000 attendees, Sea Ray Boats achieved record unit sales, exceeding last year by more than 20%. Quicksilver Boats tripled sales compared to 2024.
Mercury Marine demonstrated market leadership with 55% share of outboards across the show and nearly 70% share in the 150hp+ category, both increasing by seven basis points from 2024. Navico Group technology was featured in over 80% of displayed boats.
In North America, Mercury Marine expanded its outboard share at key shows: New York (50%), Minneapolis (48%), and Toronto (45%), with Toronto showing a seven basis point increase from 2024.
Brunswick (NYSE: BC) ha registrato performance record nelle principali fiere di settore e mostre di barche all'inizio della stagione 2025. Al Dusseldorf Boat Show, che ha attirato oltre 200.000 visitatori, Sea Ray Boats ha raggiunto vendite unitarie record, superando quelle dell'anno scorso di oltre il 20%. Quicksilver Boats ha triplicato le vendite rispetto al 2024.
Mercury Marine ha dimostrato una leadership di mercato con il 55% di quota nel settore dei motori fuoribordo, e quasi il 70% nella categoria oltre i 150hp, entrambi in aumento di sette punti base rispetto al 2024. La tecnologia del Navico Group è stata presente in oltre l'80% delle barche esposte.
In Nord America, Mercury Marine ha ampliato la sua quota di mercato nei principali eventi: New York (50%), Minneapolis (48%) e Toronto (45%), con Toronto che ha mostrato un incremento di sette punti base rispetto al 2024.
Brunswick (NYSE: BC) reportó un rendimiento récord en las principales ferias comerciales y exposiciones de barcos al inicio de la temporada 2025. En el Dusseldorf Boat Show, que atrajo a más de 200,000 asistentes, Sea Ray Boats logró ventas unitarias récord, superando el año anterior en más del 20%. Quicksilver Boats triplicó sus ventas en comparación con 2024.
Mercury Marine demostró su liderazgo en el mercado con un 55% de participación en motores fuera de borda y casi un 70% en la categoría de más de 150hp, ambos con un aumento de siete puntos base desde 2024. La tecnología del Navico Group estuvo presente en más del 80% de los barcos exhibidos.
En América del Norte, Mercury Marine amplió su participación en los principales eventos: Nueva York (50%), Minneapolis (48%) y Toronto (45%), con Toronto mostrando un aumento de siete puntos base desde 2024.
브런즈윅 (NYSE: BC)는 2025년 시즌 초반 주요 무역 및 보트 쇼에서 기록적인 실적을 보고했습니다. 20만 명 이상의 관람객을 끌어모은 뒤셀도르프 보트 쇼에서 씨 레이 보트는 지난해 대비 20% 이상 증가한 기록적인 단위 판매를 달성했습니다. 퀵실버 보트는 2024년과 비교하여 판매량이 3배 증가했습니다.
머큐리 마린은 전시회에서 외부보드의 55% 시장 점유율과 150마력 이상 카테고리에서 거의 70% 점유율을 보이며 시장 리더십을 증명했으며, 이는 2024년보다 각각 7 베이시스 포인트 증가한 수치입니다. 나비코 그룹의 기술은 전시된 보트의 80% 이상에 적용되었습니다.
북미에서 머큐리 마린은 주요 쇼에서 외부보드 점유율을 확대했습니다: 뉴욕 (50%), 미니애폴리스 (48%), 토론토 (45%), 토론토는 2024년 대비 7 베이시스 포인트 증가했습니다.
Brunswick (NYSE: BC) a annoncé des performances record lors des principaux salons professionnels et de bateaux en début de saison 2025. Lors du Dusseldorf Boat Show, qui a attiré plus de 200 000 visiteurs, Sea Ray Boats a atteint des ventes unitaires record, dépassant celles de l'année précédente de plus de 20 %. Quicksilver Boats a triplé ses ventes par rapport à 2024.
Mercury Marine a démontré son leadership sur le marché avec une part de 55 % pour les hors-bord et près de 70 % dans la catégorie au-dessus de 150 ch, tous deux augmentant de sept points de base par rapport à 2024. La technologie de Navico Group était présente dans plus de 80 % des bateaux exposés.
En Amérique du Nord, Mercury Marine a élargi sa part de marché lors des principaux salons : New York (50 %), Minneapolis (48 %) et Toronto (45 %), Toronto affichant une augmentation de sept points de base par rapport à 2024.
Brunswick (NYSE: BC) berichtete von einem Rekordergebnis bei wichtigen Handelsmessen und Boots-Shows zu Beginn der Saison 2025. Auf der Düsseldorfer Bootsausstellung, die über 200.000 Besucher anzog, erzielte Sea Ray Boats einen Rekordverkauf von Einheiten, der das Vorjahr um mehr als 20% überstieg. Quicksilver Boats verdreifachte die Verkaufszahlen im Vergleich zu 2024.
Mercury Marine demonstrierte seine Marktführerschaft mit einem Marktanteil von 55% bei Außenbordmotoren auf der Messe und fast 70% in der Kategorie über 150 PS, beides ein Anstieg um sieben Basispunkte im Vergleich zu 2024. Die Technologie der Navico Group war in über 80% der ausgestellten Boote zu sehen.
In Nordamerika erweiterte Mercury Marine seinen Außenbordanteil bei wichtigen Veranstaltungen: New York (50%), Minneapolis (48%) und Toronto (45%), wobei Toronto eine Steigerung um sieben Basispunkte im Vergleich zu 2024 aufwies.
- Sea Ray Boats unit sales increased by over 20% at Dusseldorf
- Quicksilver Boats tripled sales compared to 2024 event
- Mercury Marine achieved 55% market share in European outboards
- Mercury reached 70% share in 150hp+ outboard category
- Navico Group technology present in 80% of displayed boats
- Strong market share in North American shows (45-50% range)
- None.
Insights
Brunswick 's exceptional performance at global trade shows reveals a strategic masterclass in market dominance and portfolio optimization. The company's multi-brand success story is particularly noteworthy in the European market, where Mercury Marine's commanding 55% share of outboard engines and 70% share in the premium 150hp+ segment represents a significant competitive moat.
The tripling of Quicksilver's sales and Sea Ray's 20% year-over-year growth in Dusseldorf aren't merely impressive numbers - they signal Brunswick's successful execution of a comprehensive market penetration strategy. The integration of Navico Group technology in 80% of displayed boats demonstrates the company's vertical integration prowess and its ability to capture value across the marine technology stack.
Most telling is Brunswick's performance in North American shows, with Mercury commanding 45-50% market share across major events. This cross-continental success indicates strong dealer network optimization and effective channel management, particularly important in the face of evolving consumer preferences and technological advancement in the marine sector.
The strategic importance of Navico Group's Fathom system and CZone Mobile adoption by EMEA boatbuilders suggests Brunswick is successfully positioning itself at the forefront of marine technology integration, creating additional revenue streams and competitive advantages through technological leadership.
METTAWA, Ill., Jan. 30, 2025 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC), the world’s largest marine technology company and many of its award-winning brands, have reported record performance at several of the major early-season trade and boat shows.
The recent Dusseldorf Boat Show, the largest indoor boat show globally, attracted more than 200,000 attendees and proved to be a record-breaking event for Brunswick. Notable highlights from Dusseldorf included:
- Sea Ray Boats achieved record unit sales at the event, surpassing last year’s record by more than 20 percent. Sea Ray also hosted the EMEA launch of the all-new SDX 270 Surf, which was well-received by attendees and channel partners.
- Quicksilver Boats set a record for retail units sold in Dusseldorf, tripling sales versus the 2024 event.
- Navan continues to be well-received by European consumers selling a number of boats in Dusseldorf with strong interest from EMEA dealers.
- Mercury Marine continues to be the clear outboard engine share leader in Europe with 55 percent share of outboards across the show and close to 70 percent share of outboards 150hp and above (both representing an increase of seven basis points versus 2024). All flagship and new boats of seven meters and above were equipped with Mercury outboards.
- Navico Group experienced a successful show with more than 80 percent of boats on display in Dusseldorf featuring Navico Group technology. Additionally, Navico Group’s Fathom system and CZone Mobile were featured by an EMEA boatbuilder for the first time.
- Boston Whaler, Bayliner, Flite, Lankhorst Taselaar and Freedom Boat Club also had a strong presence in Dusseldorf with new product launches and increased engagement.
“Our success at boot Dusseldorf in 2025 underscores the enthusiasm for our brands and products worldwide,” stated Dave Foulkes, CEO of Brunswick Corporation. “Major shows like Dusseldorf provide us with the opportunity to demonstrate the strength of Brunswick’s marine portfolio, our unwavering commitment to advancing on-water experiences, and the dedication and hard work of our exceptional teams and dealer network.”
Brunswick's early successes in 2025 extend beyond Dusseldorf. Mercury Marine continues to grow its outboard share across North America, as evidenced by its performance at three of the largest early-season trade shows: New York, Minneapolis, and Toronto. In New York, Mercury accounted for nearly
About Brunswick Corporation:
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 14,500 employees operating in 26 countries. In 2024, Brunswick was named America’s Best Large Employers for 2024 by Forbes Magazine for the sixth consecutive year in addition to winning more than 100 awards across the enterprise for the third straight year. For more information, visit www.Brunswick.com.
FAQ
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