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Best Buy and CNET have partnered to revolutionize the customer shopping experience by integrating CNET recommendations across Best Buy channels. This collaboration aims to enhance the shopping journey for customers, offering curated content and expert advice from CNET's experts. Advertisers will benefit from a new retail media model, allowing them to engage with a larger audience and gain valuable insights. Positive results from testing include increased consumer trust and a significant lift in purchase intent.
Best Buy e CNET hanno stretto una partnership per rivoluzionare l'esperienza di acquisto dei clienti integrando le raccomandazioni di CNET nei canali di Best Buy. Questa collaborazione ha l'obiettivo di migliorare il percorso di acquisto dei clienti, offrendo contenuti curati e consigli esperti dagli specialisti di CNET. Gli inserzionisti trarranno vantaggio da un nuovo modello di media nel settore retail, che permette loro di raggiungere un pubblico più ampio e ottenere preziose informazioni. I risultati positivi dei test includono un aumento della fiducia dei consumatori e un significativo incremento dell'intenzione di acquisto.
Best Buy y CNET se han asociado para revolucionar la experiencia de compra de los clientes integrando las recomendaciones de CNET en los canales de Best Buy. Esta colaboración busca mejorar el recorrido de compra de los clientes, ofreciendo contenido curado y asesoramiento experto de los expertos de CNET. Los anunciantes se beneficiarán de un nuevo modelo de medios de comunicación minorista, lo que les permite interactuar con una audiencia más amplia y obtener insights valiosos. Los resultados positivos del testeo incluyen un aumento en la confianza del consumidor y un significativo incremento en la intención de compra.
베스트 바이와 CNET이 파트너십을 맺어 CNET의 추천을 베스트 바이 채널에 통합함으로써 고객 쇼핑 경험을 혁신하고 있습니다. 이 협력은 고객의 쇼핑 여정을 향상시키기 위해 CNET 전문가들의 큐레이션된 콘텐츠와 전문 조언을 제공하는 것을 목표로 합니다. 광고주들은 더 넓은 청중과 가치 있는 통찰력을 얻을 수 있는 새로운 리테일 미디어 모델의 혜택을 받게 됩니다. 테스트에서 나타난 긍정적인 결과로는 소비자 신뢰도 증가와 구매 의도의 상당한 향상이 포함됩니다.
Best Buy et CNET se sont associés pour révolutionner l'expérience d'achat des clients en intégrant les recommandations de CNET dans les canaux de Best Buy. Cette collaboration vise à améliorer le parcours d'achat des clients, en offrant du contenu sélectionné et des conseils d'experts provenant de CNET. Les annonceurs bénéficieront d'un nouveau modèle de média de vente au détail, leur permettant de toucher un public plus large et de gagner des insights précieux. Les résultats positifs des tests incluent une augmentation de la confiance des consommateurs et une augmentation significative de l'intention d'achat.
Best Buy und CNET haben sich zusammengetan, um das Einkaufserlebnis der Kunden zu revolutionieren, indem sie CNET-Empfehlungen in die Best Buy-Kanäle integrieren. Diese Zusammenarbeit zielt darauf ab, die Einkaufsreise der Kunden zu verbessern, indem kuratierte Inhalte und Expertenrat von den CNET-Experten angeboten werden. Werbetreibende profitieren von einem neuen Einzelhandelsmedienmodell, das es ihnen ermöglicht, eine größere Zielgruppe zu erreichen und wertvolle Einsichten zu gewinnen. Positive Ergebnisse aus Tests beinhalten ein gesteigertes Verbrauchervertrauen und einen signifikanten Anstieg der Kaufabsicht.
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Together they will integrate CNET recommendations across Best Buy channels to help shoppers explore technology
Collaboration introduces unique commerce-media model that will help advertisers share more valuable and relevant content with customers throughout shopping journey
MINNEAPOLIS & SAN FRANCISCO--(BUSINESS WIRE)--
Today, Best Buy and CNET announced a first-of-its-kind partnership that transforms how brands can engage consumers while they discover and shop for the latest technology. The collaboration leverages the expertise, authority and scale of both brands to extend the effective reach of advertisers, while also enhancing the shopping experience for customers.
Best Buy and CNET Partner to Enhance Customer Shopping Journey (Graphic: Business Wire)
With a combined unduplicated reach of 50 million unique visitors per month, Best Buy and CNET are offering brands the opportunity to engage larger audiences of high-intent shoppers, strengthening the reach and impact of their messages. Customers will see curated content and unbiased editorial advice from CNET’s experts across various Best Buy channels — such as BestBuy.com, Best Buy stores and the Best Buy Mobile App — encompassing a variety of product reviews and expert picks that align with their shopping experiences.
“When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover and get inspired by new and exciting technology,” said Jennie Weber, chief marketing officer at Best Buy. “This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey, as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners.”
As part of the partnership, the brands are also initiating a new retail media model between a media publication and retailer. Advertisers will be able to share ad spaces across Best Buy and CNET, allowing them to see the impact of their advertising campaigns through a full-funnel, closed-loop media solution. This brings a more comprehensive approach to better understand shopping behaviors and gain valuable audience insights to ensure the right content aligns closely with customers preferences.
“This partnership sets a powerful precedent for how content and retail media brands can collaborate to bring more opportunities to both consumers and advertisers,” said Lauren Newman, executive vice president of revenue at CNET. “With a focus on data-driven insights, we’re introducing a new standard to help brands expand audience reach and measure the impact across what was previously a fragmented digital media ecosystem.”
Best Buy and CNET have already seen positive results from testing done on Best Buy channels earlier this year. Integrating CNET’s insights and expertise in Best Buy stores and on BestBuy.com helped increase consumer trust. From a survey of consumers who were part of an in-store test, 86% said that seeing CNET’s content while shopping made them more confident in their tech purchases and the content helped garner a 25% lift in purchase intent.
About Best Buy
Best Buy (NYSE: BBY) is the world’s largest specialty consumer electronics retailer. Our purpose is to enrich lives through technology, which we do by providing our customers a unique mix of advice, products and services in our stores, online, and in homes. Our expert associates advise customers on our curated assortment of the latest, name-brand technology, while our highly trained services teams help with designs, consultations, delivery, installation, tech support and repair. Best Buy operates nearly 1,000 retail stores in North America and has more than 85,000 employees. We are a leader in environmental, social and governance issues, including through the Best Buy Foundation’s nationwide Best Buy Teen Tech Center® network and the significant role we play in the circular economy through repair, trade-in and recycling programs.
About CNET
CNET is a trusted digital media publication that provides expert information, hands-on lab testing, reviews and analysis on consumer technologies, services and trends, to help you find exactly what you are looking for. For nearly 30 years, CNET has covered a wide range of topics, including consumer electronics, smart home, money, wellness and more.
CNET’s team of editors, reporters and content creators offer expert product reviews, how-to guides, videos and news articles that help consumers make informed decisions about technology-related purchases and stay up-to-date with the latest industry developments.
What is the partnership between Best Buy and CNET about?
Best Buy and CNET have partnered to enhance the customer shopping journey by integrating CNET recommendations across Best Buy channels.
How will customers benefit from the partnership?
Customers will receive curated content and unbiased editorial advice from CNET's experts across various Best Buy channels, helping them make informed technology purchases.
What is the goal of the collaboration between Best Buy and CNET?
The collaboration aims to extend the reach of advertisers, enhance the shopping experience for customers, and provide valuable insights to both consumers and advertisers.
What are the results from the testing conducted by Best Buy and CNET?
Testing showed increased consumer trust and a 25% lift in purchase intent among consumers who saw CNET's content while shopping at Best Buy stores.
How will advertisers benefit from the partnership?
Advertisers will be able to engage larger audiences of high-intent shoppers across Best Buy and CNET channels, gaining valuable audience insights and measuring the impact of their advertising campaigns.
