Best Buy Ads Canada Partners with Rokt to Deliver Highly Relevant Customer Experiences for the Holidays and Beyond
Best Buy Ads Canada has partnered with Rokt, an ecommerce technology company, to enhance customer experiences through AI-driven personalized advertising. The partnership enables Best Buy to display curated third-party brand messages on BestBuy.ca's confirmation page from non-endemic advertisers like Sirius XM, HelloFresh, and DoorDash.
Rokt's machine learning technology targets shoppers during the final stages of transactions when conversion likelihood is highest. The partnership aims to drive customer engagement and loyalty through personalized ad experiences. Rokt's network is expected to power over 4.6 billion transactions in 2024 across more than 20,000 businesses.
Best Buy Ads Canada ha stretto una partnership con Rokt, un'azienda di tecnologia ecommerce, per migliorare le esperienze dei clienti attraverso pubblicità personalizzate basate sull'AI. Questa collaborazione consente a Best Buy di mostrare messaggi di marca curati di terze parti sulla pagina di conferma di BestBuy.ca, provenienti da inserzionisti non endemici come Sirius XM, HelloFresh e DoorDash.
La tecnologia di apprendimento automatico di Rokt si rivolge agli acquirenti durante le fasi finali delle transazioni, quando la probabilità di conversione è più alta. La partnership mira a incrementare l'engagement e la fedeltà dei clienti attraverso esperienze pubblicitarie personalizzate. Si prevede che la rete di Rokt alimenterà oltre 4,6 miliardi di transazioni nel 2024, coprendo più di 20.000 aziende.
Best Buy Ads Canada se ha asociado con Rokt, una empresa de tecnología de comercio electrónico, para mejorar las experiencias de los clientes a través de publicidad personalizada impulsada por IA. Esta asociación permite a Best Buy mostrar mensajes de marcas de terceros, seleccionados en la página de confirmación de BestBuy.ca, de anunciantes no endémicos como Sirius XM, HelloFresh y DoorDash.
La tecnología de aprendizaje automático de Rokt se dirige a los compradores durante las etapas finales de las transacciones, cuando es más alta la probabilidad de conversión. El objetivo de la asociación es fomentar el compromiso y la lealtad del cliente a través de experiencias publicitarias personalizadas. Se espera que la red de Rokt impulse más de 4.6 mil millones de transacciones en 2024 en más de 20,000 negocios.
Best Buy Ads Canada는 고객 경험을 개선하기 위해 AI 기반 맞춤형 광고를 제공하는 전자 상거래 기술 회사 Rokt와 파트너십을 체결했습니다. 이 파트너십을 통해 Best Buy는 Sirius XM, HelloFresh, DoorDash와 같은 비엔드 미크 광고주가 제공하는 제3자 브랜드 메시지를 BestBuy.ca의 확인 페이지에 표시할 수 있습니다.
Rokt의 기계 학습 기술은 거래의 마지막 단계에서 쇼핑객을 목표로 하여 전환 가능성이 가장 높은 시점에 광고를 제공합니다. 이 파트너십은 맞춤형 광고 경험을 통해 고객 참여와 충성도를 높이는 것을 목표로 합니다. Rokt의 네트워크는 2024년에는 46억 건의 거래를 지원할 것으로 예상되며, 20,000개 이상의 기업에서 사용될 것입니다.
Best Buy Ads Canada s'est associé à Rokt, une entreprise de technologie de commerce électronique, pour améliorer l'expérience client grâce à une publicité personnalisée pilotée par l'IA. Ce partenariat permet à Best Buy d'afficher des messages de marques tierces sélectionnés sur la page de confirmation de BestBuy.ca émanant d'annonceurs non endémiques tels que Sirius XM, HelloFresh et DoorDash.
La technologie d'apprentissage automatique de Rokt cible les acheteurs durant les dernières étapes des transactions, lorsque la probabilité de conversion est la plus élevée. L'objectif de ce partenariat est de stimuler l'engagement et la fidélité des clients grâce à des expériences publicitaires personnalisées. Le réseau de Rokt devrait gérer plus de 4,6 milliards de transactions en 2024 à travers plus de 20 000 entreprises.
Best Buy Ads Canada hat sich mit Rokt, einem Unternehmen für E-Commerce-Technologie, zusammengetan, um durch KI-gestützte personalisierte Werbung die Kundenerfahrungen zu verbessern. Die Partnerschaft ermöglicht es Best Buy, kuratierte Botschaften von Drittanbietern auf der BestBuy.ca-Bestätigungsseite von nicht-endemischen Werbetreibenden wie Sirius XM, HelloFresh und DoorDash anzuzeigen.
Die Machine-Learning-Technologie von Rokt richtet sich an Käufer in den letzten Phasen der Transaktionen, wenn die Wahrscheinlichkeit einer Conversion am höchsten ist. Die Partnerschaft zielt darauf ab, Kundenbindung und Loyalität durch personalisierte Werbeerlebnisse zu fördern. Es wird erwartet, dass das Netzwerk von Rokt im Jahr 2024 über 4,6 Milliarden Transaktionen in mehr als 20.000 Unternehmen abwickeln wird.
- Partnership enables new revenue stream from non-endemic advertising
- Access to Rokt's extensive network powering 4.6B transactions annually
- Enhanced customer engagement through AI-driven personalization
- None.
Insights
The Best Buy-Rokt partnership represents an incremental revenue opportunity through targeted post-purchase advertising, but its immediate financial impact appears The implementation of Rokt's AI-powered recommendation engine on BestBuy.ca's confirmation pages could boost advertising revenue through improved conversion rates from non-competing brands like HelloFresh and DoorDash. However, confirmation page advertising typically generates modest revenue compared to a retailer's core business.
The technology's value proposition lies in its ability to leverage transaction data and machine learning to display highly relevant offers, potentially enhancing customer lifetime value while creating a new revenue stream. With Rokt processing over 4.6 billion transactions in 2024, the platform has demonstrated scalability, though the actual revenue impact for Best Buy Canada will depend on implementation success and customer engagement rates.
This partnership aligns with the broader retail industry trend of monetizing first-party customer data through retail media networks. While Best Buy Ads Canada joins major retailers like Walmart and Target in this space, the focus on post-purchase recommendations represents a niche approach. The partnership with established brands like SiriusXM and HelloFresh suggests a strategic focus on complementary services rather than competing products.
The timing ahead of the holiday season is strategic, but the scope to Canadian operations and post-purchase placement means this is unlikely to materially impact Best Buy's overall financial performance. The technology's success in driving engagement with Ulta Beauty and Macy's provides some validation, though the revenue potential remains uncertain without disclosed financial terms.
Partnership Enables Best Buy Ads Canada to Drive Engagement and Loyalty
"Our partnership with Rokt gives us a new way to enhance the online customer experience by presenting shoppers with offers and messages that are relevant to them," said Tara Wilkinson, Director of Strategy, Best Buy Canada. "Ad personalization is critical to the online customer experience. Rokt's technology delivers superior ad engagement which speaks directly to relevance, and that's why we chose to partner with Rokt—their offering is refreshingly unique."
Rokt enables companies to deepen relationships with their existing customers by using machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert. By leveraging Rokt's technology, Best Buy Ads Canada is enabling non-endemic advertising partners such as, Sirius XM, HelloFresh and DoorDash to reach its online shoppers with unique offers that drive customer loyalty and make the overall shopping experience more engaging.
"Best Buy is a trusted destination for all things consumer electronics and we're proud to launch this partnership in time for the holidays to enhance the shopping experience for the company's online customers," said Laura Cosgrove, VP Retail Strategic Partnerships at Rokt. "By powering relevant messages from non-endemic brand partners, Best Buy can continue to engage its customers by bringing them relevant content."
Rokt's trusted, scaled, ecommerce network will power more than 4.6 billion transactions in 2024 alone across over 20,000 leading businesses, allowing merchants to create a seamless customer experience with complete control over what is displayed to their shoppers. This news follows Rokt's recent announcements of partnerships with Ulta Beauty, Just Eat Takeaway.com, and Macy's along with their new AI-based adaptive content tools.
About Best Buy Canada
A wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of
About Rokt
Rokt is the global leader in ecommerce, enabling companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Rokt's AI-powered relevance platform, built over the last 11 years, and scaled network power billions of transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered in
Media Contact
Sarah Fisher, VP Communications
sarah.fisher@rokt.com
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SOURCE ROKT Pte. Ltd.
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