Build-A-Bear Workshop Announces Plans for Multi-Level Retail Experience in Orlando, Florida
Build-A-Bear Workshop (NYSE: BBW) has unveiled plans to open a multi-level retail experience in Orlando, Florida during the first half of 2026. The innovative location will be situated at ICON Park, near major attractions like Walt Disney World, Universal's Theme Parks, and SeaWorld Orlando.
The company is collaborating with design firm Chute Gerdeman to create an immersive retail space, building upon their successful partnership at FAO Schwarz New York. This expansion is part of Build-A-Bear's strategic evolution to grow its global footprint beyond its current 600 locations, particularly in tourist destinations.
The new location will feature a branded facade on International Drive and aims to cater to both children and the collectible market of teens and adults, which represents 40% of sales. According to CEO Sharon Price John, this creative interpretation of their 'make your own' teddy bear concept will be a must-visit attraction for their diverse fan base.
Build-A-Bear Workshop (NYSE: BBW) ha svelato piani per aprire un'esperienza di vendita al dettaglio su più livelli a Orlando, Florida, durante la prima metà del 2026. La location innovativa sarà situata presso ICON Park, vicino a importanti attrazioni come Walt Disney World, i Parchi Tematici di Universal e SeaWorld Orlando.
L'azienda sta collaborando con la società di design Chute Gerdeman per creare uno spazio commerciale immersivo, costruendo sulla loro partnership di successo presso FAO Schwarz a New York. Questa espansione fa parte dell'evoluzione strategica di Build-A-Bear per crescere la propria presenza globale oltre le attuali 600 sedi, in particolare nelle destinazioni turistiche.
La nuova location presenterà una facciata brandizzata su International Drive e mira a soddisfare sia i bambini sia il mercato dei collezionisti di adolescenti e adulti, che rappresenta il 40% delle vendite. Secondo l'amministratore delegato Sharon Price John, questa interpretazione creativa del loro concetto di 'crea il tuo orsetto' sarà un'attrazione imperdibile per la loro variegata base di fan.
Build-A-Bear Workshop (NYSE: BBW) ha revelado planes para abrir una experiencia de venta al por menor de varios niveles en Orlando, Florida, durante la primera mitad de 2026. La ubicación innovadora estará situada en ICON Park, cerca de importantes atracciones como Walt Disney World, los Parques Temáticos de Universal y SeaWorld Orlando.
La empresa está colaborando con la firma de diseño Chute Gerdeman para crear un espacio comercial inmersivo, basándose en su exitosa asociación en FAO Schwarz Nueva York. Esta expansión es parte de la evolución estratégica de Build-A-Bear para aumentar su huella global más allá de sus actuales 600 ubicaciones, especialmente en destinos turísticos.
La nueva ubicación contará con una fachada de marca en International Drive y tiene como objetivo atender tanto a los niños como al mercado de coleccionistas de adolescentes y adultos, que representa el 40% de las ventas. Según la CEO Sharon Price John, esta interpretación creativa de su concepto de 'crea tu propio' oso de peluche será una atracción imperdible para su diversa base de aficionados.
빌드-어-베어 워크숍 (NYSE: BBW)는 2026년 상반기 플로리다주 올랜도에 다층 소매 경험을 열 계획을 발표했습니다. 이 혁신적인 장소는 아이콘 파크에 위치하며, 월트 디즈니 월드, 유니버설 테마파크, 시월드 올랜도와 같은 주요 명소 근처에 있습니다.
회사는 디자인 회사 추트 거르데만과 협력하여 몰입형 소매 공간을 만들고 있으며, 이는 FAO 슈와르츠 뉴욕에서의 성공적인 파트너십을 기반으로 하고 있습니다. 이번 확장은 현재 600개 위치를 넘어 글로벌 입지를 확장하려는 빌드-어-베어의 전략적 진화의 일환입니다.
새로운 장소는 인터내셔널 드라이브에 브랜드 파사드를 갖추고 있으며, 어린이와 청소년 및 성인 수집가 시장 모두를 겨냥하고 있습니다. 이 시장은 판매의 40%를 차지합니다. CEO 샤론 프라이스 존에 따르면, 이들의 '자신만의' 테디베어 개념에 대한 창의적인 해석은 다양한 팬층을 위한 필수 방문 명소가 될 것입니다.
Build-A-Bear Workshop (NYSE: BBW) a dévoilé des plans pour ouvrir une expérience de vente au détail sur plusieurs niveaux à Orlando, en Floride, durant la première moitié de 2026. Ce lieu innovant sera situé à ICON Park, près de grandes attractions telles que Walt Disney World, les parcs à thème Universal et SeaWorld Orlando.
L'entreprise collabore avec la société de design Chute Gerdeman pour créer un espace de vente immersif, s'appuyant sur leur partenariat réussi à FAO Schwarz à New York. Cette expansion fait partie de l'évolution stratégique de Build-A-Bear pour accroître sa présence mondiale au-delà de ses 600 emplacements actuels, en particulier dans les destinations touristiques.
Le nouveau site présentera une façade de marque sur International Drive et vise à satisfaire à la fois les enfants et le marché des collectionneurs d'adolescents et d'adultes, qui représente 40% des ventes. Selon la PDG Sharon Price John, cette interprétation créative de leur concept 'créez votre propre' ours en peluche sera une attraction incontournable pour leur base de fans diversifiée.
Build-A-Bear Workshop (NYSE: BBW) hat Pläne angekündigt, in der ersten Hälfte des Jahres 2026 ein mehrstöckiges Einzelhandelskonzept in Orlando, Florida, zu eröffnen. Der innovative Standort wird sich im ICON Park befinden, in der Nähe von wichtigen Attraktionen wie Walt Disney World, den Universal-Themenparks und SeaWorld Orlando.
Das Unternehmen arbeitet mit der Designfirma Chute Gerdeman zusammen, um einen immersiven Verkaufsraum zu schaffen, basierend auf ihrer erfolgreichen Partnerschaft bei FAO Schwarz in New York. Diese Expansion ist Teil von Build-A-Bears strategischer Evolution, um die globale Präsenz über die derzeit 600 Standorte hinaus auszubauen, insbesondere in touristischen Destinationen.
Der neue Standort wird eine markenbezogene Fassade an der International Drive bieten und zielt darauf ab, sowohl Kinder als auch den Sammlermarkt für Jugendliche und Erwachsene anzusprechen, der 40% des Umsatzes ausmacht. Laut CEO Sharon Price John wird diese kreative Interpretation ihres 'Gestalte deinen eigenen' Teddybären-Konzepts eine Attraktion sein, die man unbedingt besuchen muss, für ihre vielfältige Fangemeinde.
- Strategic expansion into major tourist destination with high foot traffic
- Significant adult/teen market comprising 40% of sales shows diverse customer base
- Prime location near major theme parks enhancing visibility and potential customer flow
- Partnership with renowned retail design firm Chute Gerdeman
- Significant wait time until 2026 for location opening
- Major capital investment required for multi-level retail space construction
New Interactive, Landmark Location at ICON Park to be Designed for Multi-Generational Fun
The company is partnering with the renowned design firm Chute Gerdeman, experts in crafting immersive and engaging retail spaces, including the FAO Schwarz New York flagship, where Build-A-Bear currently operates a highly successful shop-in-shop. By reimagining its already engaging, destination-based retail concept with evolved, interactive, and personalized elements, Build-A-Bear expects to both surprise and delight guests.
This move is part of a multi-year strategic evolution and expansion of Build-A-Bear's global footprint, particularly in tourist and hospitality destinations, building on its nearly 600 locations.
"The combination of a creative interpretation of Build-A-Bear's famous 'make your own' teddy bear retail concept, situated in a major destination city, is lined up to be a must-visit attraction for our wide array of fans," said Sharon Price John, CEO of Build-A-Bear. "From our core consumer base of children to our collectible market of teens and adults that represents
Build-A-Bear's new multi-level Workshop is planned to incorporate an eye-catching and highly branded facade to leverage its positioning on the major thoroughfare of International Drive. Separately, the location inside of ICON Park is ideal given the natural consumer traffic which is enhanced by its proximity to Walt Disney World, Universal's Theme Parks and SeaWorld Orlando, all of which are prime destinations for tourists and families.
"This will be the largest combination of experiential retail and entertainment at ICON Park," said ICON Park President and CEO Chris Jaskiewicz. "We think Build-A-Bear's decision to expand here at this scale speaks volumes about the appeal of doing business in
About Build-A-Bear
Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. More than 575 interactive brick-and-mortar experience locations operated through a variety of formats provide Guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The brand's newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. The Company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online "Bear-Builder" as well as "HeartBox" and its age-gated adult-focused "Bear Cave." In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the Company's mission, while the Company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenues of
About ICON Park
ICON Park is a global leader in location-based entertainment in the most-visited destination in the
ICON Park's portfolio of 50+ tenants includes globally recognized brands that appeal to both families and adults. Just a few of the famous brands that call ICON Park home include Merlin Entertainments' Madame Tussauds and Sea Life Aquarium, Blake Shelton's Ole Red, Darden's Yard House, Gordon Ramsay's Fish & Chips, The Sugar Factory, Museum of Illusions, Shake Shack, Tin Roof, Uncle Julio's, Build-A-Bear Workshop, and opening soon Blue Man Group. The developers of Harmon Corner are Torino Companies and Flag Luxury Group, which over the past 50 years have completed a combined total of
About the Area
Open 365 days a year, ICON Park's continual roster of activities, nightly live music, and special events — plus free parking and no gate admission — make it a popular day and night choice for
To learn more about ICON Park, visit https://iconparkorlando.com.
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SOURCE Build-A-Bear Workshop
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