AdRizer, A Leading Ad-Tech Company, Has Agreed to be Acquired and Will Be Fully Integrated to Monetize Lomotif Platform

Rhea-AI Summary

Vinco Ventures (NASDAQ: BBIG) and ZASH Global Media have signed a binding letter of intent to acquire AdRizer for $108 million. The deal consists of $25 million in cash and the remainder in equity, featuring a two-year lock-up. AdRizer, with a projected $62+ million revenue for the year, offers a leading ad-tech platform servicing major companies. This acquisition aims to enhance Lomotif's ad revenues and market positioning, allowing advertisers more capabilities across the platform.

Positive

• Acquisition of AdRizer strengthens Lomotif's ad revenue generation.
• Projected revenues for AdRizer expected to exceed $62 million, indicating growth potential.
• Integration of AdRizer is expected to provide synergies in advertising capabilities.

Negative

• Transaction size of $108 million may strain financial resources.
• Equity portion of the deal could lead to shareholder dilution.

BETHLEHEM, Pa., Oct. 7, 2021 /PRNewswire/ -- Vinco Ventures (NASDAQ: BBIG) and ZASH Global Media and Entertainment through their Joint Venture, ZVV Media Partners, today announced it has signed a binding letter of intent to acquire AdRizer, a leading publisher and analytics solution with a focus on revenue attribution, for $108 million.  AdRizer will be integrated in the Lomotif platform for ad placement revenue similar to other technology platforms such as Google ad words and Facebook Ad Manager.  The terms of the deal include: $25 million in cash, with the remaining amount in equity of ZASH, common stock.  The common stock will have a two-year lock up upon closing.

In 2020, AdRizer had sustained  success by reaching revenues of approximately $37 million.  This year, AdRizer believes it is on a current run rate to achieve $62+ million in revenues. Over the last seven years, AdRizer believes it has created one of the leading ad-tech companies as an advertising platform. The AdRizer platform services companies, by example, Google, Taboola, Outbrain, and Buzzfeed.  AdRizer runs both real time programmatic ad transactions and direct agreements with agencies and advertisers in its own proprietary platform with A.I.   

AdRizer will continue to lead with their ad-tech by creating a proprietary ad platform inside short-form video platform, Lomotif.  Lomotif believes this creates incredible opportunities for creators and businesses alike.  Advertisers will be able to schedule their ad buys across Lomotif's Audience Network which allows Lomotif to monetize social traffic in all parts of the world where it has users. 

Ken Bond, Founder and CEO of AdRizer said, "Over the last several years while building AdRizer, we always knew the end game for us would be integrating with a large internal platform such as Lomotif.  We feel that we have built an incredible foundation in the tech space but now we can leverage to the advantage of all our companies inside the ZASH ecosystem."

Ted Farnsworth, Chairman and Co-Founder of ZASH echoed his excitement, "This is an exciting time for us as we move forward with our strategy for building out a full platform on a short form video app like Lomotif.  We will now be able to monetize within our own internal platform.  Not only will AdRizer continue to do its core business with external clients and grow aggressively, we see great potential to monetize Lomotif, and we could not be more excited about the future."

AdRizer's technology creates a virtual trading platform for publishers and advertisers allowing them to connect and use A.I. to provide the best possible advertising ROI real time. This includes display and video ads across desktops, mobile apps, mobile web, and TV .

This transaction is subject to customary due diligence and documentation.

About ZASH Global Media and Entertainment Corporation 
ZASH is an evolving network of synergetic companies working together to disrupt the media and entertainment industry as we know it today. ZASH believes its management team has an exceptional and unparalleled ability to pivot because their knowledge and experience is steadfast and unyielding. For additional information about ZASH Global Media and Entertainment Corporation, please visit ZASH's website at www.zash.global.

About Vinco Ventures, Inc.
Vinco Ventures, Inc. (BBIG) is a selective acquisitions company focused on digital media and content technologies. Vinco's B.I.G. (Buy. Innovate. Grow.) strategy is seeking out acquisition opportunities that are poised for scale and will BE BIG. For more information visit Investors.vincoventures.com.

About AdRizer
AdRizer is an award-winning digital marketing firm named  No. 15 of Inc. 2018 fastest growing companies in the United States. AdRizer services companies such as Google, Facebook, Snapchat, TikTok, Taboola, Outbrain, Google Ad Sense, YouTube, E.W. Scripps Company.  It is a provider of technology solutions to automate using AI technology from both the buyers and the seller's side, creating a virtual trading platform real-time allowing on the buy side and sell side with a risk adverse approach to publishers and agencies around the world. 

About Lomotif
Lomotif is the leading video-sharing social networking platform that is democratizing video creation. Since the company was co-founded by video enthusiast Paul Yang in 2014, Lomotif has been granted three technology patents uniquely focused on empowering creators to share and watch short videos with ease through remix and collaboration. Yang's bold vision is to build the world's largest video vocabulary to accelerate the world's transition to video-first expression. Lomotif, available in the Apple and Google stores, is a breakthrough downloadable app for hip hop, rap, and urban culture across the United States and Latin America. Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms. For additional information about Lomotif Private Limited, please visit Lomotif's website at www.lomotif.com.

Forward-Looking Statements and Disclaimers
To the extent any statements contained in this press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 and the information that are based upon beliefs of, and information currently available to, the company's management as well as estimates and assumptions made by the company's management. These statements can be identified by the fact that they do not relate strictly to historic or current facts. When used in this presentation the words "estimate," "expect," "intend," "believe," "plan," "anticipate," "projected" and other words or the negative of these terms and similar expressions as they relate to the company or the company's management identify forward-looking statements. Such statements reflect the current view of the company with respect to future events and are subject to risks, uncertainties, assumptions and other factors relating to the company's industry, its operations and results of operations and any businesses that may be acquired by the company. Should one or more of these risks or uncertainties materialize, or the underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended, or planned. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance, or achievements. Except as required by applicable law, including the security laws of the United States, the company does not intend to update any of the forward-looking statements to conform these statements to actual results.

 

View original content:https://www.prnewswire.com/news-releases/adrizer-a-leading-ad-tech-company-has-agreed-to-be-acquired-and-will-be-fully-integrated-to-monetize-lomotif-platform-301394869.html

SOURCE ZASH Global Media and Entertainment Corporation

FAQ

What is the acquisition deal value between Vinco Ventures and AdRizer?

The acquisition of AdRizer is valued at $108 million.

When was the acquisition of AdRizer by Vinco Ventures announced?

The acquisition was announced on October 7, 2021.

How will AdRizer's integration benefit Lomotif?

AdRizer's integration will enhance Lomotif's ad revenue capabilities and provide advertisers with better tools for monetization.

What are AdRizer's expected revenues for the current year?

AdRizer expects to achieve revenues exceeding $62 million this year.

What is the payment structure for the acquisition of AdRizer?

The acquisition includes $25 million in cash and the remaining amount in equity, subject to a two-year lock-up.