Green Action League: Arsenal, Los Angeles Rams, Denver Nuggets, and Colorado Avalanche launch international sustainability competition
Global sports giants Arsenal, Los Angeles Rams, Denver Nuggets, and Colorado Avalanche have launched the Green Action League, a fan-driven sustainability competition. Running from November 11 to December 1, 2024, the campaign encourages fans to adopt greener habits and earn 'green points' for their teams through activities like recycling aluminum cans, opting for plant-based meals, and picking up litter.
Powered by Ball and hosted on the Planet League platform, this initiative aims to advance sustainability in sports by enhancing in-venue aluminum recycling and promoting sustainable beverage packaging. Participants can win exclusive prizes, including game tickets and meet-and-greets with players.
This partnership marks the first global collaboration between Ball and Kroenke Sports & Entertainment, emphasizing their shared commitment to a waste-free world. Each team's supporters can join via dedicated platforms like GreenGooners.com and RecyclingRams.com.
I giganti sportivi globali Arsenal, Los Angeles Rams, Denver Nuggets e Colorado Avalanche hanno lanciato il Green Action League, una competizione di sostenibilità guidata dai tifosi. In corso dal 11 novembre al 1 dicembre 2024, la campagna incoraggia i fan ad adottare abitudini più ecologiche e a guadagnare 'punti verdi' per le proprie squadre attraverso attività come il riciclo delle lattine di alluminio, scegliere pasti a base vegetale e raccogliere rifiuti.
Supportata da Ball e ospitata sulla piattaforma Planet League, questa iniziativa mira a promuovere la sostenibilità nello sport migliorando il riciclo dell'alluminio negli stadi e promuovendo imballaggi per bevande sostenibili. I partecipanti possono vincere premi esclusivi, tra cui biglietti per le partite e incontri con i giocatori.
Questa partnership segna la prima collaborazione globale tra Ball e Kroenke Sports & Entertainment, sottolineando il loro impegno condiviso per un mondo senza rifiuti. I sostenitori di ciascuna squadra possono partecipare tramite piattaforme dedicate come GreenGooners.com e RecyclingRams.com.
Los gigantes deportivos globales Arsenal, Los Ángeles Rams, Denver Nuggets y Colorado Avalanche han lanzado la Green Action League, una competencia de sostenibilidad impulsada por los aficionados. Desde el 11 de noviembre hasta el 1 de diciembre de 2024, la campaña anima a los fans a adoptar hábitos más ecológicos y a ganar 'puntos verdes' para sus equipos a través de actividades como reciclar latas de aluminio, optar por comidas basadas en plantas y recoger basura.
Impulsada por Ball y alojada en la plataforma Planet League, esta iniciativa tiene como objetivo avanzar en la sostenibilidad en los deportes mejorando el reciclaje de aluminio en los estadios y promoviendo el embalaje de bebidas sostenibles. Los participantes pueden ganar premios exclusivos, incluidos boletos para juegos y encuentros con jugadores.
Esta asociación marca la primera colaboración global entre Ball y Kroenke Sports & Entertainment, enfatizando su compromiso compartido con un mundo sin residuos. Los aficionados de cada equipo pueden unirse a través de plataformas dedicadas como GreenGooners.com y RecyclingRams.com.
세계적인 스포츠 기업인 아스날, 로스앤젤레스 램스, 덴버 너겟츠, 콜로라도 어벤란치가 팬 주도 지속 가능성 경쟁인 Green Action League를 시작했습니다. 2024년 11월 11일부터 12월 1일까지 진행되는 이번 캠페인은 팬들이 더 친환경적인 습관을 채택하고 알루미늄 캔 재활용, 식물 기반 식사 선택 및 쓰레기 줍기와 같은 활동을 통해 팀을 위해 '그린 포인트'를 얻도록 장려합니다.
Ball의 지원을 받아 Planet League 플랫폼에서 주최되는 이 이니셔티브는 스포츠에서의 지속 가능성을 증진하고 경기장에서의 알루미늄 재활용을 개선하며 지속 가능한 음료 포장을 촉진하는 것을 목표로 합니다. 참가자들은 경기 티켓 및 선수와의 만남과 같은 독점 상품을 받을 수 있습니다.
이번 파트너십은 Ball과 Kroenke Sports & Entertainment 간의 첫 번째 글로벌 협력으로, 폐기물 없는 세상에 대한 공동의 의지를 강조합니다. 각 팀의 서포터들은 GreenGooners.com 및 RecyclingRams.com과 같은 전용 플랫폼을 통해 참여할 수 있습니다.
Les géants du sport mondial Arsenal, Los Angeles Rams, Denver Nuggets et Colorado Avalanche lancent la Green Action League, une compétition de durabilité dirigée par les fans. Se déroulant du 11 novembre au 1er décembre 2024, la campagne encourage les fans à adopter des habitudes plus écologiques et à gagner des 'points verts' pour leurs équipes grâce à des activités telles que le recyclage des canettes en aluminium, le choix de repas à base de plantes et le ramassage des déchets.
Soutenue par Ball et hébergée sur la plateforme Planet League, cette initiative vise à promouvoir la durabilité dans le sport en améliorant le recyclage de l'aluminium sur place et en promouvant des emballages de boissons durables. Les participants peuvent gagner des prix exclusifs, notamment des billets de match et des rencontres avec des joueurs.
Ce partenariat marque la première collaboration mondiale entre Ball et Kroenke Sports & Entertainment, soulignant leur engagement commun envers un monde sans déchets. Les supporters de chaque équipe peuvent se joindre via des plateformes dédiées comme GreenGooners.com et RecyclingRams.com.
Die globalen Sportgiganten Arsenal, Los Angeles Rams, Denver Nuggets und Colorado Avalanche haben die Green Action League ins Leben gerufen, einen von Fans gesteuerten Wettbewerb zur Nachhaltigkeit. Die Kampagne, die vom 11. November bis zum 1. Dezember 2024 läuft, ermutigt die Fans, umweltfreundlichere Gewohnheiten anzunehmen und 'grüne Punkte' für ihre Teams durch Aktivitäten wie das Recyceln von Aluminiumdosen, den Verzehr von pflanzlichen Mahlzeiten und das Einsammeln von Müll zu sammeln.
Die Initiative wird von Ball unterstützt und auf der Planet League-Plattform gehostet und zielt darauf ab, die Nachhaltigkeit im Sport voranzutreiben, indem das Recycling von Aluminium in den Stadien verbessert und nachhaltige Getränkeverpackungen gefördert werden. Teilnehmer können exklusive Preise gewinnen, darunter Spieltickets und Treffen mit Spielern.
Diese Partnerschaft markiert die erste globale Zusammenarbeit zwischen Ball und Kroenke Sports & Entertainment, die ihr gemeinsames Engagement für eine abfallfreie Welt betont. Die Anhänger jeder Mannschaft können sich über spezielle Plattformen wie GreenGooners.com und RecyclingRams.com anmelden.
- None.
- None.
Global sports teams unite to run fan-driven sustainability campaign
The tournament, powered by Ball Corporation and hosted on the Planet League platform, runs from November 11 to December 1, 2024 to inspire sports supporters across the world to adopt greener habits. Participants score 'green points' for sustainable activities.
"The Green Action League is all about how small, simple actions can add up to a massive impact," said Tom Gribbin, Founder, Planet League. "Fans don't need to overhaul their lives; just recycling an aluminum can, opting for a meatless meal, or picking up litter can score points and help their team lead the way in sustainability. We're proud to partner with these incredible sports teams, who are showing the world that, together, we can tackle climate in a fun and accessible way."
This sustainability competition is the first-of-its-kind global partnership between Ball Corporation (NYSE: BALL) and Kroenke Sports & Entertainment (KSE), which includes four marquee teams across three markets:
"We are excited to partner with KSE, one of the world's leading sports ownership groups, and Planet League to encourage sports fans around the globe to make more sustainable choices through everyday actions," said Mike Kelley, Director of Strategic Partnership at Ball Corporation. "To build on this program with Arsenal, and expand it with the Nuggets, Avalanche and Rams is a testament to our values-driven partnership with KSE. Together, we are helping to advance a world free from waste."
All team supporters from Arsenal, Los Angeles Rams, Denver Nuggets, and Colorado Avalanche can compete individually to earn the title of the 'greenest fan' for their respective team. Additionally, the four teams' supporters will face off to see which fanbase can score the most 'green points' over the three-week period.
Team supporters sign up on their team's own platform and can score by taking simple green actions including recycling aluminum cans, switching to plant-based meals, and engaging in community litter picks. Each activity earns points and top performers from each team will win exclusive prizes such as game tickets, meet-and-greets with players, and signed merchandise.
The focus on aluminum packaging is key, as it remains one of the most sustainable materials: fully circular, with
Each team's sign-up site can be found here:
- Arsenal: GreenGooners.com
Los Angeles : RecyclingRams.com- Denver Nuggets: NetZeroNuggets.com
- Colorado Avalanche: AluminumAvs.com
Arsenal Chief Commercial Officer, Juliet Slot, said, "We're delighted to be part of the Green Action League in collaboration with our partner Ball Corporation and our wider KSE family. This will bring our award-winning campaign, the Green Gooners Cup, back for our supporters. When this was first launched earlier this year, we connected with Gooners in 164 countries, who between them took almost 60,000 sustainable actions in three weeks. We want to build on this, deepen those connections, and continue to drive sustainability together."
"This is more than just a competition; it's a movement where our diverse fanbases come together to champion sustainability, partnering with a purpose," said Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. "Together, we can show the world that sports can lead the charge for a greener future. Let's compete, collaborate, and make a real impact—because every fan can be a hero in the fight for our planet."
"The Nuggets and Avalanche are proud to work with Ball, Planet League, the Rams and Arsenal on this strategic and innovative campaign," said Michael Ceilley, Senior Vice President & General Manager, Partnership Marketing & Media Sales at Kroenke Sports & Entertainment. "When we partnered with Ball, we had a vision to be leaders in sustainability in Sports and Entertainment. This campaign allows us to engage the fans with our championship sports teams in a new and fun way. We're excited to provide our fans in
For more information please contact:
Tom Gribbin, Founder, Planet League: tom@planetleague.co.uk, +44 (0)7788 598100
Emma Wood, Communications Manager at Ball: Emma.Wood@Ball.com
About Planet League
Planet League uses the power of sport to mobilize supporters to take climate action. Planet League has partnerships with over 80 professional clubs in the
To date, over 300,000 verified actions have been taken by supporters on the platform across a wide range of environmental themes including energy efficiency, switching to plant-based food, food waste, travel, waste reduction and recycling.
About Ball Corporation
Ball Corporation supplies innovative, sustainable aluminum packaging solutions for beverage, personal care and household products customers. Ball Corporation employs 16,000 people worldwide and reported 2023 net sales of
About Kroenke Sports & Entertainment
View original content to download multimedia:https://www.prnewswire.com/news-releases/green-action-league-arsenal-los-angeles-rams-denver-nuggets-and-colorado-avalanche-launch-international-sustainability-competition-302300502.html
SOURCE Ball Corporation
FAQ
What is the Green Action League?
When does the Green Action League take place?
How can fans participate in the Green Action League?
What can participants win in the Green Action League?
Which teams are involved in the Green Action League?
What is the role of Ball in the Green Action League?
