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Braskem Launches Amazon E-Commerce Store to Make Polypropylene Filaments for 3D Printing Accessible to Consumers

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Braskem, a leading polyolefins producer, has launched its first consumer-facing e-commerce marketplace on Amazon in partnership with Xenon arc. This platform focuses on making Braskem's polypropylene (PP) filaments for 3D printing accessible to small-to-mid-sized clients. Key offerings include 1.75 mm and 2.85 mm diameter filaments, including a carbon fiber reinforced option made from 100% recycled materials. The initiative aims to simplify supply chain complexities for smaller makerspaces and educational institutions.

Positive
  • Launch of e-commerce store on Amazon enhances market access for polypropylene filaments.
  • Partnership with Xenon arc leverages data-driven marketing to improve online engagement.
  • Braskem's filaments made from 100% recycled carbon fiber align with sustainability goals.
Negative
  • None.

PHILADELPHIA, Dec. 1, 2021 /PRNewswire/ -- Braskem (B3: BRKM3, BRKM5 and BRKM6; NYSE: BAK; LATIBEX: XBRK) ("Company"), the largest polyolefins producer in the Americas, as well as a market leader and pioneer producer of biopolymers on an industrial scale, and Xenon arc partnered to launch Braskem's first-ever consumer-facing e-commerce marketplace on Amazon. Through the partnership Xenon arc is providing Braskem data-driven marketing and sales platform technologies focused on enhancing the way Braskem engages online with its small-to-mid-sized clients. Braskem's new Amazon online storefront features Braskem's polypropylene (PP) filaments for 3D printing in 1.75 mm and 2.85 mm diameters, as well as their award-winning carbon fiber reinforced polypropylene (PP) filament, made from 100% recycled carbon fiber.

Polypropylene is ideal for additive manufacturing based on its dimensional stability, impact strength, chemical resistance, durability to support living hinge capabilities as well as a lower density than other plastics making it up to 40% lighter than traditional PLA. These properties, combined with the recyclability of polypropylene, make it an attractive material for a wide range of 3D printing and additive manufacturing applications. 

Jason Vagnozzi, Braskem Commercial Director of Additive Manufacturing, stated, "We are continuously looking for new ways to make our materials more accessible to consumers and small enterprise clients. Through our partnership with Xenon arc, we have built a new e-commerce channel that overcomes some of the supply chain complexities that larger commodity producers face when trying to directly reach consumers. Amazon will allow us to better serve smaller makerspaces, hobbyists, and educational institutions that would benefit from our polypropylene innovations."

"Braskem is transforming the way they connect with customers, and we are excited to expand our partnership to the Amazon platform. Using our unique approach to marketplace management, we will generate profitable growth in a sustainable manner," stated Mica Zuniga, Senior Vice President, Strategic Growth.

Braskem filaments are designed with the end user in mind, making them a great choice for rapid prototyping, custom product design, lightweighting, optimizing geometries, and designing spare parts. Braskem filaments are available in both 1.75 mm and 2.85 mm diameters to fit a wide range of printer applications. To learn more about Braskem's expanding portfolio for 3D printing and additive manufacturing, visit https://www.braskem.com/usa/3d-printing.

ABOUT BRASKEM
With a global vision of the future oriented towards people and sustainability, Braskem is committed to contributing to the value chain for strengthening the Circular Economy. The petrochemical company's almost 8,000 team members dedicate themselves every day to improve people's lives through sustainable chemicals and plastics solutions. Braskem has an innovative DNA and a comprehensive portfolio of plastic resins and chemical products for diverse segments, such as food packaging, construction, manufacturing, automotive, agribusiness, healthcare, and hygiene, among others. With 41 industrial units in Brazil, the United States, Mexico and Germany, and net revenue of R$58.5 billion (US$11.4 billion), Braskem exports its products to clients in more than 80 countries.

Braskem America is an indirect wholly owned subsidiary of Braskem S.A. headquartered in Philadelphia. The company is the leading producer of polypropylene in the United States, with six production plants located in Texas, Pennsylvania and West Virginia, an Innovation and Technology Center in Pittsburgh, and operations in Boston focused on leveraging groundbreaking developments in biotechnology and advanced materials. For more information, visit www.braskem.com/usa.

ABOUT XENON ARC
Since 2010, Xenon arc has built an excellent reputation for expanding market share of chemical and materials producers by up to 30 percent across their non-core, ancillary markets. Leveraging deep domain and technological expertise, Xenon arc simplifies the direct-to-market strategy for clients to deepen market penetration and extend brand promise down channel to untouched or underserved markets. With offices in the US, Europe, Mexico, and Brazil, Xenon arc serves distinguished brands in the materials industry with private label, direct-to-market teams. For more information, visit www.xenonarc.com.

Braskem on English social media:                                                                    

www.facebook.com/BraskemGlobal                                                               
www.linkedin.com/company/braskem                                                           
www.twitter.com/BraskemSA 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/braskem-launches-amazon-e-commerce-store-to-make-polypropylene-filaments-for-3d-printing-accessible-to-consumers-301434379.html

SOURCE Braskem

FAQ

What is the new e-commerce initiative by Braskem?

Braskem has launched an e-commerce store on Amazon to offer polypropylene filaments for 3D printing directly to consumers.

When was Braskem's Amazon store launched?

Braskem's Amazon store was launched on December 1, 2021.

What products are available on Braskem's new Amazon storefront?

The storefront features polypropylene filaments in 1.75 mm and 2.85 mm diameters, including a carbon fiber reinforced filament.

How does the partnership with Xenon arc benefit Braskem?

Xenon arc provides data-driven marketing technologies that enhance Braskem's engagement with smaller clients.

What are the advantages of using polypropylene filaments from Braskem?

Braskem's polypropylene filaments offer dimensional stability, impact strength, chemical resistance, and recyclability, making them suitable for various 3D printing applications.

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