IMAC Holdings, Inc. Launches E-Commerce Website for Vitamin and Supplement Line

Rhea-AI Summary

IMAC Holdings (Nasdaq: BACK) has launched an e-commerce platform to retail its Vita Eternum organic supplement line. The products, which include ashwagandha, multivitamins, and collagen protein, are priced between $29 and $49. CEO Jeff Ervin stated that this initiative aligns with the health interests of IMAC's patients and expands the company's market reach via online sales. The U.S. vitamin and supplement market is projected to generate $37.2 billion in sales in 2022. IMAC Holdings focuses on health and wellness through outpatient centers and clinical research.

Positive

• Launch of e-commerce platform for retailing Vita Eternum supplements.
• Expansion of consumer reach through online sales and partnerships.
• Products align with health interests of target customers.
• Vita Eternum product line includes organic options, appealing to health-conscious consumers.

Negative

• None.

BRENTWOOD, Tenn., Nov. 03, 2022 (GLOBE NEWSWIRE) -- IMAC Holdings, Inc. (Nasdaq: BACK) (“IMAC” or the “Company”), announces today it has launched an e-commerce platform to retail its vitamin and supplement products to consumers nationwide. IMAC recently launched Vita Eternum, an organic, whole-food supplement line using a “seed to bottle” manufacturing process which can now be purchased online at www.vitaeternum.com.

The Vita Eternum vitamin and supplement product line includes USDA certified organic Sleep and Stress ashwagandha, Women’s Multivitamin, and Men’s Multivitamin as well as an unflavored Multi Collagen Protein and Back Multivitamin. The Vita Eternum products retail between $29 and $49 per unit.

“We are excited about expanding the availability of our Vita Eternum product to consumers seeking quality organic supplements online,” said Jeff Ervin, Chief Executive Officer. “Not only does the supplement line align with the health interests of the average IMAC patient, but retailing the product online also allows us to expand our consumer universe through wholesale and affiliate partners.”

IBISWorld estimates that the domestic vitamin and supplement market will generate $37.2 billion in annual sales in 2022.

About IMAC Holdings, Inc. 

IMAC Holdings owns and manages health and wellness centers that deliver sports medicine, orthopedic care, and restorative joint and tissue therapies for movement restricting pain and neurodegenerative diseases. IMAC is comprised of three business segments: outpatient medical centers, The Back Space, and a clinical research division. With treatments to address both young and aging populations, IMAC Holdings owns or manages outpatient medical clinics that deliver regenerative rehabilitation services as a minimally invasive approach to acute and chronic musculoskeletal and neurological health problems. IMAC’s The Back Company retail spinal health and wellness treatment centers deliver chiropractic care within Walmart locations. IMAC’s research division is currently conducting a Phase I clinical trial evaluating a mesenchymal stem cell therapy candidate for bradykinesia due to Parkinson’s disease. For more information visit www.imacholdings.com.

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Safe Harbor Statement

This press release contains forward-looking statements. These forward-looking statements, and terms such as “anticipate,” “expect,” “believe,” “may,” “will,” “should” or other comparable terms, are based largely on IMAC's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IMAC's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, risks and uncertainties associated with its ability to maintain and grow its business, variability of operating results, its ability to maintain and enhance its brand, its development and introduction of new products and services, the successful integration of acquired companies, technologies and assets, marketing and other business development initiatives, competition in the industry, general government regulation, economic conditions, dependence on key personnel, the ability to attract, hire and retain personnel who possess the skills and experience necessary to meet customers’ requirements, and its ability to protect its intellectual property. IMAC encourages you to review other factors that may affect its future results in its registration statement and in its other filings with the Securities and Exchange Commission. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this press release will in fact occur.

IMAC Press Contact:
Laura Fristoe
lfristoe@imacrc.com

FAQ

What is the new e-commerce platform launched by IMAC Holdings?

IMAC Holdings has launched an e-commerce platform to retail its Vita Eternum organic supplement line.

What types of products are offered in the Vita Eternum line?

The Vita Eternum line includes organic Sleep and Stress ashwagandha, Women's and Men's Multivitamins, Multi Collagen Protein, and Back Multivitamin.

What are the price ranges for the Vita Eternum products?

The Vita Eternum products are priced between $29 and $49 per unit.

How much is the U.S. vitamin and supplement market projected to generate in 2022?

The U.S. vitamin and supplement market is projected to generate $37.2 billion in annual sales in 2022.

What is IMAC Holdings' focus in the health and wellness sector?

IMAC Holdings focuses on health and wellness through outpatient medical centers, a clinical research division, and wellness treatment centers.