Two-Thirds of Younger Homeowners Surveyed Plan to Renovate This Year, With Peaks in Home Equity Creating More Opportunity to Invest in Homes

With home buying increasingly competitive and the nation’s housing inventory aging, two-thirds of younger homeowners surveyed plan to renovate this year, according to Bank of America’s 2021 Homebuyer Insights Report: Home Improvement and Equity Spotlight. Increasingly, they have the ability to do so, with real home equity reaching a new peak of $20.2 trillion in the second quarter of 2020¹, meaning more homeowners can use cash from their home equity to achieve their goals.

According to a survey of 2,000 adults who currently own a home or plan to in the future, many are eager to refresh their living space. This is particularly true for younger generations and Gen X. Nearly two-thirds (65%) of younger homeowners (ages 18 to 43) and 60% of Gen X homeowners (ages 44 to 56) are likely to renovate this year, compared to 22% of older homeowners (ages 57 to 75).

Greater reliance on the home as both a workplace and a family center has led many owners to tailor their homes to their needs. In fact, twice as many respondents say they’re approaching home improvements as a means of greater enjoyment in their living space (67%) compared to those seeking to increase their home’s value (33%).

“Traditionally, home improvement projects have been measured through the lens of return on investment, but we’re seeing that the emotional connection to one’s home is just as important,” said Ann Thompson, Specialty Lending Executive at Bank of America. “Customizing a home and bringing it up to date can create a place your family can enjoy for generations to come and help build a legacy and long-term wealth.”

The desire to create a space to enjoy is reflected in remodeling timelines. More than half (56%) of respondents plan to remodel before moving into their home or right when they move in, while 37% of respondents plan to remodel after living in the house for a bit. Only 7% plan to remodel when putting their home up for sale.

Taking on do-it-yourself projects
According to the National Association of Home Builders, the median age of the nation’s owner-occupied housing stock is 39 years.² Given this, many homeowners may either want to bring their homes up to date, or need to replace well-worn parts of their homes – and many are taking remodeling into their own hands.

More than two-in-five (44%) younger homebuyers surveyed say they would prefer to buy a fixer-upper and improve it over time than to buy a home that’s move-in ready. Meanwhile, seven out of 10 (71%) younger homeowners have recently completed do-it-yourself (DIY) work compared to 42% of older generations. Among those who’ve done DIY work – whether it’s painting the walls a new color or rejuvenating the bathroom with upgraded hardware and fixtures – 50% learned from watching videos online and 39% were inspired by TV shows such as HGTV.

Sustainability is especially important to younger generations. Half of younger generations want to add solar panels (51%) and energy-efficient appliances (48%) as well as use sustainable or recycled materials (43%). In comparison, only one-third of older generations want to add solar panels (33%) and energy-efficient appliances (36%) or use sustainable or recycled materials (32%).

Funding home renovations
Despite the increased enthusiasm for home renovation projects, acquiring the funds for these projects is often the missing link. Only 41% of younger current homeowners know they can access a home equity line of credit to finance significant improvements to their home.

In reality, homeowners often combine a variety of funding sources. When making significant improvements, homeowners said they plan to pay for the work with one or more the following: using money in savings (62%), taking a home equity line of credit (HELOC) (32%), putting it on a credit card (24%) or using money invested in the stock market (18%).

“While we see so many design ideas we’d like to try, homeowners don’t get much information when it comes to how to pay for these exciting changes,” said Thompson. “A home equity line of credit is a great financing choice for more significant home renovations.”

While older homeowners (59%) are slightly more likely than younger homeowners (52%) to have used a HELOC for significant home improvements, younger homeowners have used HELOCs for more varied purposes, such as paying for tuition (14% vs 2%) and buying a car (27% vs. 12%). As for Gen X homeowners who’ve likely spent more time in their homes and have greater equity to tap, they’re using HELOCs for home improvements (52%), buying a car (32%) and paying for tuition (4%).

Learn more about the financial flexibility of a home equity line of credit and Bank of America’s commitment to supporting clients on their journey to homeownership, including additional homebuyer insights and affordable homeownership resources. Download the Bank of America app or visit bankofamerica.com.

About Bank of America’s Homebuyer Insights

Sparks Research conducted a national online survey on behalf of Bank of America between February 18 and March 1, 2021. Sparks surveyed a national sample of 2,000 adults ages 18+ who currently own a home or plan to in the future. In addition, an augment of 185 surveys was conducted to oversample First Generation homeowner populations (363 surveys in total). The margin of error for the national quota is +/- 2.2 percent at the 95 percent confidence level. Select questions allowed respondents to choose more than one answer, resulting in responses that may equate to more than 100 percent.

Bank of America helps clients build pathways to home and car ownership, providing access to credit to meet a broad range of financing needs including mortgages for home purchase or refinance, home equity lines of credit, vehicle loans, and a wide variety of credit cards. Bank of America delivers a distinctive client experience, through:

• Award-winning digital tools and resources, including the Digital Mortgage Experience, Digital Car Shopping tool, and Real Estate Center. Clients can search for homes or cars; request mortgage preapproval or prequalification; and apply for loans and credit cards.
• An industry-leading Preferred Rewards program, which includes lending benefits and rewards that increase as qualifying savings and investments grow.
• A Community Homeownership Commitment that helps low- and moderate-income individuals and families achieve sustainable homeownership.

Bank of America

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 66 million consumer and small business clients with approximately 4,300 retail financial centers, approximately 17,000 ATMs, and award-winning digital banking with approximately 41 million active users, including approximately 32 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

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¹ The State of the Nation's Housing 2020, Joint Center for Housing Studies of Harvard University
² The Aging Housing Stock, NAHB Eye on Housing

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