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BofA Launches 'Golf with Us' to Bring Affordable Rounds to More Than 50,000 Youth Nationwide

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Bank of America (BAC) has launched 'Golf with Us', a new initiative offering youth aged 6-18 free one-year memberships to Youth on Course through May 24, 2025. The program provides access to over 2,000 golf courses across 97 markets for $5 or less per round.

The initiative includes free clinics featuring professional golfers and celebrities, plus a USGA handicap index registration. This program is part of BofA's multi-year partnership with Youth on Course to expand affordable golf access nationwide, including funding municipal course expansion.

BofA will promote the program through commercials during the Masters Tournament, where it serves as Champion Partner. The bank also partners with the Augusta National Women's Amateur, the More Than Golf Invitational, and amateur championships in Latin America and Asia-Pacific.

Bank of America (BAC) ha lanciato 'Golf with Us', una nuova iniziativa che offre ai giovani di età compresa tra 6 e 18 anni abbonamenti gratuiti di un anno a Youth on Course fino al 24 maggio 2025. Il programma consente l'accesso a oltre 2.000 campi da golf in 97 mercati per $5 o meno a partita.

L'iniziativa include cliniche gratuite con golfisti professionisti e celebrità, oltre alla registrazione per l'indice di handicap USGA. Questo programma fa parte della partnership pluriennale di BofA con Youth on Course per espandere l'accesso al golf a prezzi accessibili a livello nazionale, inclusi i finanziamenti per l'espansione dei campi municipali.

BofA promuoverà il programma attraverso spot pubblicitari durante il Masters Tournament, dove funge da Champion Partner. La banca collabora anche con l'Augusta National Women's Amateur, il More Than Golf Invitational e i campionati amatoriali in America Latina e nell'Asia-Pacifico.

Bank of America (BAC) ha lanzado 'Golf with Us', una nueva iniciativa que ofrece a los jóvenes de 6 a 18 años membresías gratuitas de un año a Youth on Course hasta el 24 de mayo de 2025. El programa proporciona acceso a más de 2,000 campos de golf en 97 mercados por $5 o menos por ronda.

La iniciativa incluye clínicas gratuitas con golfistas profesionales y celebridades, además del registro para el índice de handicap de la USGA. Este programa es parte de la asociación de varios años de BofA con Youth on Course para expandir el acceso al golf asequible a nivel nacional, incluyendo financiamiento para la expansión de campos municipales.

BofA promocionará el programa a través de comerciales durante el Masters Tournament, donde actúa como Champion Partner. La banca también colabora con el Augusta National Women's Amateur, el More Than Golf Invitational y campeonatos amateurs en América Latina y Asia-Pacífico.

뱅크 오브 아메리카 (BAC)가 'Golf with Us'라는 새로운 이니셔티브를 시작했습니다. 이 프로그램은 6세에서 18세까지의 청소년에게 2025년 5월 24일까지 Youth on Course의 1년 무료 멤버십을 제공합니다. 이 프로그램은 97개 시장의 2,000개 이상의 골프장에 접근할 수 있으며, 라운드당 $5 이하의 비용이 듭니다.

이 이니셔티브에는 프로 골퍼와 유명인들이 참여하는 무료 클리닉이 포함되어 있으며, USGA 핸디캡 지수 등록도 가능합니다. 이 프로그램은 BofA가 Youth on Course와 함께하는 다년간의 파트너십의 일환으로, 전국적으로 저렴한 골프 접근성을 확장하고, 시립 골프장 확장을 위한 자금을 지원합니다.

BofA는 Masters Tournament 동안 Champion Partner로서 프로그램을 광고할 예정입니다. 또한, Augusta National Women's Amateur, More Than Golf Invitational 및 라틴 아메리카와 아시아 태평양의 아마추어 챔피언십과도 협력하고 있습니다.

Bank of America (BAC) a lancé 'Golf with Us', une nouvelle initiative offrant aux jeunes de 6 à 18 ans des adhésions gratuites d'un an à Youth on Course jusqu'au 24 mai 2025. Le programme donne accès à plus de 2 000 parcours de golf dans 97 marchés pour 5 $ ou moins par partie.

L'initiative comprend des cliniques gratuites avec des golfeurs professionnels et des célébrités, ainsi qu'une inscription à l'indice de handicap USGA. Ce programme fait partie du partenariat pluriannuel de BofA avec Youth on Course pour élargir l'accès au golf abordable à l'échelle nationale, y compris le financement de l'expansion des parcours municipaux.

BofA fera la promotion du programme à travers des publicités pendant le Masters Tournament, où elle est partenaire champion. La banque collabore également avec l'Augusta National Women's Amateur, le More Than Golf Invitational et des championnats amateurs en Amérique Latine et en Asie-Pacifique.

Bank of America (BAC) hat 'Golf with Us' ins Leben gerufen, eine neue Initiative, die Jugendlichen im Alter von 6 bis 18 Jahren bis zum 24. Mai 2025 kostenlose einjährige Mitgliedschaften bei Youth on Course anbietet. Das Programm ermöglicht den Zugang zu über 2.000 Golfplätzen in 97 Märkten für 5 $ oder weniger pro Runde.

Die Initiative umfasst kostenlose Kliniken mit professionellen Golfern und Prominenten sowie die Registrierung für den USGA-Handicap-Index. Dieses Programm ist Teil der mehrjährigen Partnerschaft von BofA mit Youth on Course, um den Zugang zu erschwinglichem Golf landesweit zu erweitern, einschließlich der Finanzierung des Ausbaus kommunaler Golfplätze.

BofA wird das Programm durch Werbespots während des Masters Tournament bewerben, wo es als Champion Partner fungiert. Die Bank arbeitet auch mit dem Augusta National Women's Amateur, dem More Than Golf Invitational und Amateurmeisterschaften in Lateinamerika und im Asien-Pazifik-Raum zusammen.

Positive
  • Strategic expansion into youth sports market through nationwide golf program
  • Strengthens brand visibility through Masters Tournament partnership
  • Builds long-term customer relationships with young demographic
Negative
  • None.

Young players can enjoy rounds for $5 or less and instructional opportunities through partnership with Youth on Course

CHARLOTTE, N.C. and MONTEREY, Calif., April 10, 2025 /PRNewswire/ -- Bank of America today announced the launch of Golf with Us, a new initiative designed to grow the next generation of golfers.

Golf with Us offers youth, ages 6-18, a free one-year membership to Youth on Course, courtesy of Bank of America. Enrollment in the program is open until May 24, 2025, and includes access to thousands of courses in 97 markets for $5 or less per round. The courses are in the Youth on Course network.

"When kids get involved in sports, they learn first-hand about achieving their goals and develop lifelong skills that help them thrive," said David Tyrie, President, Marketing, Digital & Specialized Consumer Client Solutions, Bank of America. "By working with Youth on Course to help make golf more accessible, we're helping grow the sport while also making a positive impact in our communities."

Through Golf with Us, BofA will also bring unique instructional opportunities to youth in select markets throughout the spring, summer and fall by hosting a series of free clinics featuring professional golfers, athletes and celebrities with a passion for golf.

Program membership also includes a registered handicap index in the United States Golf Association's Golf Handicap Information Network (GHIN) system, continued development as well as learning opportunities. Interested families can enroll in Youth on Course and learn more about the Golf with Us offer at BofA.com/GolfwithUs.

"Golf has the power to shape young lives in incredible ways - not just through the sport itself, but through the friendships, confidence and opportunities it creates," said Youth on Course CEO Adam Heieck. "Through this partnership with Bank of America, we're making it possible for more kids across the country to step onto the course and discover what's possible. This partnership is about more than just golf; it's about opening doors and changing futures."

Youth on Course and BofA recently announced a multi-year, strategic partnership to expand golf access across the country for young players who are challenged to find an affordable place to play. As part of the agreement, BofA is helping fund widespread expansion of municipal course locations participating in the program. To date, more than 2,000 courses are Youth on Course partners nationwide.

The bank will promote Golf with Us through a series of commercials beginning during the Masters Tournament. BofA serves as Champion Partner of the Masters Tournament and has partnered with the Augusta National Women's Amateur since 2019, hosting annual golf clinics for youth in the Augusta, GA area. In 2025, BofA became the presenting partner of the More Than Golf Invitational for female amateur golfers in partnership with the ANNIKA Foundation founded by golfing legend Annika Sorenstam. In addition, BofA has partnered since 2002 with the Latin America Amateur Championship and Asia-Pacific Amateur Championships.

Beyond its growing golf partnership portfolio, BofA also partners with iconic brands in sports that share a vision for excellence and achievement to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit about.bankofamerica.com/en/making-an-impact/sports 

Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with 3,700 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

Youth on Course
Youth on Course, a 501(c)3 nonprofit organization headquartered in Monterey, Calif., provides youth 18 and under access to life-changing opportunities through golf. Since its inception in 2006, Youth on Course members have played more than 4 million subsidized rounds of golf for $5 or less at thousands of partner courses throughout the United States, Canada, and Australia. Its members include the top juniors in the sport, competing on the AJGA and Underrated Tours, the inaugural United States Golf Association U.S. National Development Team, and all collegiate levels. The organization forges new pathways for youth to grow in the game via opportunities including the DRIVE Club, Careers on Course, Leadership Council, and its annual College Scholarship awards. The Youth on Course Alumni Network extends membership to those 19 and older, offering opportunities for young adults to connect at complementary events, access exclusive deals, and network with the top employers in the golf industry. Supporters can participate in various initiatives including the Youth on Course 100 Hole Hike, Vintage Cup and Online Auction to help fund golf access for youth. More information about Youth on Course can be found by visiting youthoncourse.org or Facebook, Instagram, LinkedIn, TikTok and X.

Reporters may contact:
Andy Aldridge, Bank of America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com

Daniel Monroe, Youth on Course
Buffalo Groupe
Phone: 843.422.0682
dmonroe@buffalogroupe.com

 

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SOURCE Bank of America Corporation

FAQ

What is Bank of America's Golf with Us program offering to youth players?

Free one-year Youth on Course membership for ages 6-18, providing access to golf rounds for $5 or less at over 2,000 courses nationwide until May 24, 2025.

How many markets does BAC's Golf with Us program cover?

The program covers 97 markets across the United States through the Youth on Course network.

What additional benefits come with BAC's Golf with Us membership?

Members receive a USGA handicap index, access to free clinics with professional golfers and celebrities, and continued development opportunities.

How is BAC promoting the Golf with Us initiative?

Through commercials during the Masters Tournament, where Bank of America serves as Champion Partner.
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