The Masters Tournament Welcomes Bank of America as Champion Partner
Bank of America (NYSE: BAC) has been announced as a new Champion Partner of the Masters Tournament, starting from 2025. This partnership expands on Bank of America's existing support for community initiatives and amateur events in Augusta and globally. Alongside this news, CBS Sports will increase coverage of the tournament, adding five hours to the weekend broadcasts. The expanded coverage will total 14 hours on CBS and Paramount+ for Saturday and Sunday, with additional digital feeds Thursday through Sunday.
The Masters Tournament chairman, Fred Ridley, expressed enthusiasm for strengthening the event through these partnerships. Bank of America joins AT&T, IBM, and Mercedes-Benz as Champion Partners, while Delta Air Lines, Rolex, and UPS continue as Tournament Partners. This move further cements Bank of America's commitment to the Augusta community and golf initiatives worldwide.
Bank of America (NYSE: BAC) è stato annunciato come nuovo Partner Champion del Masters Tournament, a partire dal 2025. Questa partnership si amplia sul sostegno già fornito da Bank of America per iniziative comunitarie ed eventi amatoriali ad Augusta e a livello globale. Accanto a questa notizia, CBS Sports aumenterà la copertura del torneo, aggiungendo cinque ore alle trasmissioni del fine settimana. La copertura ampliata raggiungerà un totale di 14 ore su CBS e Paramount+ per sabato e domenica, con ulteriori feed digitali dal giovedì alla domenica.
Il presidente del Masters Tournament, Fred Ridley, ha espresso entusiasmo per il rafforzamento dell'evento tramite queste partnership. Bank of America si unisce ad AT&T, IBM e Mercedes-Benz come Partner Champion, mentre Delta Air Lines, Rolex e UPS continueranno come Partner del Torneo. Questa mossa consolida ulteriormente l'impegno di Bank of America nei confronti della comunità di Augusta e delle iniziative golfistiche a livello mondiale.
Bank of America (NYSE: BAC) ha sido anunciado como un nuevo Socio Campeón del Masters Tournament, a partir de 2025. Esta asociación amplía el apoyo previamente brindado por Bank of America a iniciativas comunitarias y eventos amateur en Augusta y a nivel mundial. Junto con esta noticia, CBS Sports aumentará la cobertura del torneo, agregando cinco horas a las transmisiones del fin de semana. La cobertura expandida sumará un total de 14 horas en CBS y Paramount+ para sábado y domingo, con transmisiones digitales adicionales de jueves a domingo.
El presidente del Masters Tournament, Fred Ridley, expresó entusiasmo por fortalecer el evento a través de estas asociaciones. Bank of America se une a AT&T, IBM y Mercedes-Benz como Socios Campeones, mientras que Delta Air Lines, Rolex y UPS continúan como Socios del Torneo. Este movimiento consolida aún más el compromiso de Bank of America con la comunidad de Augusta y las iniciativas de golf en todo el mundo.
뱅크 오브 아메리카 (NYSE: BAC)가 2025년부터 마스터스 토너먼트의 새로운 챔피언 파트너로 발표되었습니다. 이 파트너십은 아우구스타 및 전 세계의 커뮤니티 이니셔티브와 아마추어 이벤트에 대한 뱅크 오브 아메리카의 기존 지원을 확장하는 것입니다. 이번 소식과 함께 CBS 스포츠는 토너먼트의 보도를 늘리고 주말 방송에 5시간을 추가할 예정입니다. 확대된 보도는 토요일과 일요일에 CBS와 Paramount+에서 총 14시간, 목요일부터 일요일까지 추가 디지털 방송이 제공됩니다.
마스터스 토너먼트 회장인 프레드 리들리는 이러한 파트너십을 통해 이벤트를 강화할 수 있게 되어 기쁘다고 전했습니다. 뱅크 오브 아메리카는 AT&T, IBM, 메르세데스-벤츠와 함께 챔피언 파트너가 되었고, 델타 항공, 롤렉스, UPS는 토너먼트 파트너로 계속 남아 있습니다. 이 조치는 아우구스타 지역사회와 전 세계 골프 이니셔티브에 대한 뱅크 오브 아메리카의 약속을 더욱 확고히 합니다.
Bank of America (NYSE: BAC) a été annoncé comme un nouveau Partenaire Champion du Masters Tournament, à partir de 2025. Ce partenariat élargit le soutien déjà existant de Bank of America pour les initiatives communautaires et les événements amateurs à Augusta et dans le monde entier. En parallèle, CBS Sports augmentera la couverture du tournoi, ajoutant cinq heures aux diffusions du week-end. La couverture élargie totalisera 14 heures sur CBS et Paramount+ pour le samedi et le dimanche, avec des diffusions numériques supplémentaires du jeudi au dimanche.
Le président du Masters Tournament, Fred Ridley, a exprimé son enthousiasme à renforcer l'événement grâce à ces partenariats. Bank of America rejoint AT&T, IBM et Mercedes-Benz en tant que Partenaires Champions, tandis que Delta Air Lines, Rolex et UPS continuent en tant que Partenaires du Tournoi. Ce mouvement renforce encore l'engagement de Bank of America envers la communauté d'Augusta et les initiatives golfiques à l'échelle mondiale.
Die Bank of America (NYSE: BAC) wurde als neuer Champion-Partner des Masters Tournament bekannt gegeben, mit Beginn im Jahr 2025. Diese Partnerschaft erweitert die bestehende Unterstützung der Bank of America für Gemeinschaftsinitiativen und Amateurveranstaltungen in Augusta und weltweit. Neben dieser Nachricht wird CBS Sports die Berichterstattung erhöhen, indem sie dem Wochenendprogramm fünf weitere Stunden hinzufügt. Die erweiterte Berichterstattung wird insgesamt 14 Stunden auf CBS und Paramount+ für Samstag und Sonntag betragen, mit zusätzlichen digitalen Übertragungen von Donnerstag bis Sonntag.
Der Vorsitzende des Masters Tournament, Fred Ridley, äußerte seine Begeisterung darüber, das Event durch diese Partnerschaften zu stärken. Die Bank of America reiht sich neben AT&T, IBM und Mercedes-Benz als Champion-Partner ein, während Delta Air Lines, Rolex und UPS als Turnierpartner fortfahren. Dieser Schritt festigt das Engagement der Bank of America für die Gemeinschaft in Augusta und die Golfinitiativen weltweit.
- Bank of America becomes a Champion Partner of the prestigious Masters Tournament, potentially increasing brand visibility and prestige
- Expanded TV coverage on CBS and Paramount+ could lead to increased viewership and potential revenue opportunities for BAC
- Partnership reinforces BAC's commitment to community initiatives and amateur golf events, potentially enhancing corporate image
- None.
Insights
Bank of America's partnership with the Masters Tournament is a strategic move that could yield significant brand exposure and potential revenue opportunities. While the financial terms aren't disclosed, such high-profile sponsorships typically involve substantial investments. This partnership aligns with BofA's strategy to enhance its brand image and reach affluent customers, potentially boosting its wealth management and corporate banking divisions.
The expanded TV coverage on CBS and Paramount+ is likely to increase viewership and ad revenue, indirectly benefiting BofA through greater brand visibility. However, the impact on BofA's stock (NYSE: BAC) is likely to be minimal in the short term, as such partnerships usually have long-term branding effects rather than immediate financial impacts. Investors should monitor for any noticeable uptick in BofA's wealth management client acquisition or corporate banking deals in the coming years as potential indicators of this partnership's success.
This partnership signifies a shift in the sports sponsorship landscape. The Masters, known for its exclusivity and commercialization, opening up to a new Champion Partner indicates a potential change in strategy. This could create opportunities for other brands seeking high-end sports partnerships.
The expanded coverage on Paramount+ aligns with the growing trend of streaming platforms investing in live sports content. This move could accelerate the shift of viewers from traditional TV to streaming, potentially impacting advertising strategies across the industry. Companies may need to reassess their media buying strategies to ensure they're reaching their target audience effectively.
For Bank of America, this partnership could help strengthen its position in the competitive financial services market, particularly in attracting high-net-worth individuals who are likely to be among the Masters' viewership.
CBS and Paramount+ to Expand Weekend Coverage
Bank of America will join AT&T, IBM and Mercedes-Benz, who each have extended their relationship as Champion Partners. Delta Air Lines, Rolex and UPS have returned as Tournament Partners.
"Through Bank of America's support of our community initiatives and amateur events, they have become an impactful and committed partner in our organization's mission in
In partnership with CBS Sports, the 2025 Masters Tournament will debut five additional hours of live coverage of the third and final rounds, bringing the total to 14 hours of weekend coverage on CBS and Paramount+, in addition to their digital feeds Thursday through Sunday. The CBS Television Network and Paramount+ will air the Tournament live from 2:00 – 7:00 PM ET on Saturday, April 12 and Sunday, April 13, which is an increase of one hour for Saturday's third round. Additionally, two hours of live coverage have been added on both Saturday and Sunday to air on Paramount+ from 12:00 – 2:00 PM ET. Commercial time per hour will remain unchanged at four minutes.
"The Masters Tournament has had the great fortune of enjoying an extraordinary relationship with CBS Sports for nearly 70 years," said Ridley. "Alongside our friends at the network, we are pleased to extend the Tournament's weekend coverage and ultimately deliver more live golf for Masters fans."
Bank of America has been a dedicated partner within the greater
The 2025 Masters Tournament is scheduled for April 7 – 13.
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andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation
FAQ
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