Bank of America to be Presenting Partner of the Boston Marathon
Beginning in 2024, Bank of America will be the presenting partner of the Boston Marathon, marking a significant decade-long agreement. This partnership aims to enhance community engagement and promote a healthy lifestyle through running. The collaboration underscores shared values in community support and leadership. Bank of America has previously shown substantial economic impact through its sponsorship of events like the Chicago Marathon, generating over $386 million for local economies. This strategic move is expected to broaden the Marathon's reach and impact on a global scale.
- Strategic partnership with Boston Marathon enhances brand visibility.
- Previous successes through sponsorship indicate potential economic benefits.
- Collaboration focuses on community growth and charitable initiatives.
- None.
Beginning in 2024, Boston Athletic Association and Bank of America will partner on all B.A.A. events and programming, marking next great era of running
BOSTON, March 27, 2023 /PRNewswire/ -- The Boston Athletic Association (B.A.A.) announced today Bank of America will be the presenting partner of the Boston Marathon® beginning in 2024. The world's oldest annual and most historic marathon has teamed up with one of the world's leading financial institutions on a decade-long agreement, which will extend far beyond the finish line of the annual Patriots' Day event.
"We embark on the next great era for running in Boston and around the world with Bank of America as our partner in all that we do, most notably the Boston Marathon.
"With alignment in values and commitment to both communities and leadership, we'll work together to enhance one of the world's great participatory sporting events. Bank of America will partner with us at every stage to grow, broaden and innovate new pathways in running," said Jack Fleming, President and CEO of the B.A.A.
Watch the "This is Boston" video.
"We are privileged and honored to partner with the B.A.A on this next leg of the journey for the historic Boston Marathon," said David Tyrie, Chief Digital Officer and Chief Marketing Officer for Bank of America. "Through this partnership, we will broaden our ability to help communities around the world thrive, creating positive impact for small businesses, charities, runners, and teammates on race weekend and throughout the year."
Central to Bank of America's presenting partnership of the Boston Marathon are its four core values: deliver together; act responsibly; realize the power of its people; and trust the team. The B.A.A. shares these principles in its mission of promoting a healthy lifestyle through sports, especially running, and focuses on connecting with participants, volunteers, community members, and supporters throughout the year. As a running and community leader, the B.A.A. will work hand in hand with Bank of America to bring the Boston Marathon's impact and reach to new heights—both on a national and global scale—in the years ahead.
"The Boston Marathon is one of the most iconic and beloved events our City holds all year, bringing tens of thousands of people together to enjoy Boston," said Mayor Michelle Wu. "We as a City are grateful to John Hancock for their many years of support, and look forward to building a new partnership with Bank of America and the Boston Athletic Association to elevate this historic event and welcome more people into our community."
Bank of America is also the title sponsor of the Bank of America Chicago Marathon, where millions of visitors contribute more than
Together, the B.A.A. and Bank of America will strive to make running more accessible and broaden its impact. Bank of America is committed to growing the Boston Marathon's non-profit, engagement and philanthropic initiatives, and extending the event's presence through the hundreds of qualifying races in the bank's nearly 100 markets across United States and communities around the world.
In recognition of the Boston Marathon's 127-year heritage and iconic stature, Bank of America has elected that the organization's name will appear after the words "Boston Marathon" in the event's new official title, beginning in 2024: The Boston Marathon® presented by Bank of America.
Fleming added, "Together, the B.A.A. and Bank of America will keep Boston front and center to ensure the Marathon remains a source of pride and passion for so many. Through this new partnership with Bank of America, we will expand social, economic and inclusive programs for local residents, businesses, neighborhoods and communities."
In celebration of the announcement, City of Boston Mayor Michelle Wu, Bank of America, and Boston Athletic Association gathered at Bank of America's office at 100 Federal Street in Boston for a ceremonial start to the partnership.
Read more at https://bstnmar.org/BAABoA24
About The Boston Athletic Association
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon, and supports comprehensive charity, youth, and year-round programming. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. Beginning in 2024, Bank of America will serve as the Presenting Partner of the Boston Marathon. The 127th Boston Marathon is scheduled to take place on Monday, April 17, 2023. For more information on the B.A.A., please visit www.baa.org.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 67 million consumer and small business clients with approximately 3,900 retail financial centers, approximately 16,000 ATM and award-winning digital banking with approximately 56 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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