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ELSE Nutrition HLDGS INC (BABYF) is a company focused on offering innovative, plant-based, and clean-label nutrition products for infants, toddlers, and children. Their products cater to health-conscious parents seeking wholesome alternatives to traditional dairy-based nutrition. ELSE Nutrition has made significant strides in the market, with recent achievements including the listing of their product range in Quebec, a market with a population of 10 million people. The company's commitment to providing high-quality, plant-powered shakes has led to their availability in over 300 locations nationwide. ELSE Nutrition's products have been recognized for their excellence and suitability for families, further expanding their reach by being available at Midwest retailers. With a strong emphasis on natural health and clean ingredients, ELSE Nutrition is poised for continued growth and success in the nutrition industry.
Else Nutrition Holdings Inc. (BABYF) is expanding its reach in Massachusetts by partnering with Roche Bros. to offer its Plant-Based Complete Nutrition for Toddlers.
This move enhances the company's strategic presence in the Northeast, catering to health-conscious consumers. Roche Bros., operating 21 markets, aligns with Else's mission of providing innovative plant-based nutrition.
The company's formula is recognized as a top seller on Amazon, showcasing its growing popularity.
Else Nutrition Holdings Inc. (BABYF) has been awarded Good Housekeeping’s Parenting Award for 2021 for its Plant-Based Complete Nutrition for Toddlers. This accolade was achieved after a thorough evaluation by a panel of scientists, editors, and parents who reviewed numerous products for families. The award highlights the company's commitment to providing clean, whole food-based nutrition for toddlers, particularly advantageous for those avoiding dairy or soy. Else’s product is recognized as a great option for families preferring a plant-based lifestyle.
Else Nutrition Holdings Inc. (BABYF) announced significant advancements in its Q2 2021 results, achieving a remarkable 430% increase in revenues to C$1,114 thousand from C$210 thousand in Q2 2020. The company launched its second product line and expanded its retail presence to more than 1,000 US stores, with products already available in 700. Despite the growth, the operating loss increased to C$3,772 thousand, impacting net loss to C$4,753 thousand. The company continues to face challenges related to COVID-19 affecting supply chains and operations.
Else Nutrition Holdings Inc. announces plans to expand its reach by introducing its plant-based toddler nutrition products on Walmart.com by Q4 2021. This online distribution agreement marks a significant milestone for the company, as it aims to connect with thousands of new families. Walmart's e-commerce sales are projected to exceed $64 billion in 2021, enhancing Else’s potential for growth. Additionally, Else's toddler formula is recognized as a top seller on Amazon, positioning the company favorably within a growing market.
Else Nutrition Holdings Inc. (BABYF) is expanding its distribution into owned online marketplaces by Q4 2021, enhancing accessibility for its plant-based nutrition products for toddlers. The company will launch its products on Kroger's e-commerce platforms, including Kroger.com and Vitacost.com, following a significant surge in online grocery sales, with Kroger reporting a 79% increase in e-commerce sales in 2020. This strategic move aims to tap into Kroger's extensive online presence and customer base, benefiting families across the nation.
Else Nutrition Holdings Inc. has announced the successful completion of a full-scale commercial trial for its ready-to-drink Plant-Based Complete Nutrition for Toddlers and Kids products. This achievement positions the company to tap into the $1 billion U.S. Kids Nutrition Drinks market and the $4 billion Infant Formula market, pending FDA approval. CEO Hamutal Yitzhak emphasized the opportunity to offer clean label, whole food-based products in accessible formats, enhancing Else's competitive advantage and establishing a crucial presence in hospitals for infant nutrition.
Else Nutrition Holdings Inc. (BABYF) has launched a clinical study to evaluate the benefits of its plant-based toddler nutrition compared to cow-milk-based formulas. Led by renowned professors from Colorado's Children's Hospital, the four-month study will assess growth and wellness among healthy toddlers. This initiative aims to establish scientific validation for the safety and efficacy of Else's products. CEO Hamutal Yitzhak expressed confidence in the study's potential to support the company's Medical Marketing efforts and positively impact families using their products.
Else Nutrition Holdings Inc. is launching a new line of plant-based baby cereals available in Original, Banana, and Mango flavors. This expansion into the baby food market aims to cater to families with dairy intolerance and those seeking minimally processed alternatives. The U.S. baby food market, valued at $12.9 billion in 2018, is projected to reach $17.2 billion by 2026, with cereals representing about 40% of that market. The new products will be available exclusively on elsenutrition.com, Amazon.com, and other retailers.
Else Nutrition Holdings expands its market presence by entering into a partnership with Rouses Markets, which operates 65 supermarkets across Louisiana, Mississippi, and Alabama. This strategic move aims to meet the increasing demand for cleaner, plant-based nutrition among parents. CEO Hamutal Yitzhak emphasized the alignment of values between both companies in promoting sustainable nutrition options. ELSE provides innovative, plant-based food solutions for infants and children, with significant recognition in the market for its products.
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