Else Nutrition Expands Partnership with One of the World';s Largest Retailers with Launch on Retailer's E-store in Canada

Rhea-AI Summary

Else Nutrition Holdings Inc. (TSX: BABY) (OTCQX: BABYF) has announced an expanded partnership with one of the world's largest retailers, launching its entire product line on the retailer's Canadian online store in August 2024. This move follows strong growth in the United States and aims to bring Else's nutritious offerings to the Canadian market. The partnership aligns with the retailer's omni-channel strategy in Canada, allowing Canadian consumers to purchase Else's full range of products, including Toddler Nutrition, Kids Shakes, Ready-To-Drink (RTD) nutrition shakes, and Cereals.

The retailer's Canadian division serves 1.5 million customers daily through 403 stores nationwide and receives over 1.5 million daily visits to its e-store. This partnership provides Else Nutrition with significant reach to Canadian families seeking healthier nutritional options. The company's CEO, Hamutal Yitzhak, emphasized the importance of this milestone in connecting with health-conscious Canadian families and providing clean, plant-based nutrition for children.

Positive

• Expansion into Canadian market through partnership with a major retailer
• Launch of entire product line on retailer's Canadian online store
• Access to 1.5 million daily customers and 1.5 million daily e-store visits
• Alignment with retailer's omni-channel strategy in Canada

Negative

• None.

News Market Reaction

+6.50%

1 alert

+6.50% News Effect

On the day this news was published, BABYF gained 6.50%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Complete Else Product Range to be Available on Retailer's Canada Online Store in August

VANCOUVER, BC, July 30, 2024 /PRNewswire/ - ELSE NUTRITION HOLDINGS INC. (TSX: BABY) (OTCQX: BABYF) (FSE: 0YL.F) ("Else" or the "Company"), the innovative leader in complete, plant-based nutrition for babies, toddlers and children, today announced its expanded partnership with one of the world's largest retailers with the launch of its entire product line on the superstore's Canadian online store in August 2024.

After experiencing strong and consistent growth in the United States, Else Nutrition is proud to bring its nutritious offerings to the Canadian market, aligning with the retailer's omni-channel strategy in Canada. Canadian consumers will be able to easily purchase Else Nutrition's full range of products, including Toddler Nutrition, Kids Shakes, Ready-To-Drink (RTD) nutrition shakes and Cereals, directly through the retailer's robust online platform in August.

Key Highlights of Else Nutrition's Launch on the Retailer's E-store:

• All SKUs Available: The entire line of Else Nutrition products, including Toddler, Kids Shakes, RTDs, and Baby Cereals, will be available for purchase in August.
• Canada Partnership: With 403 stores nationwide, the retailer's Canadian division serves 1.5 million customers each day and hosts more than 1.5 million daily visits to the Canadian e-store, offering an unparalleled reach to Canadian families seeking healthier nutritional options.
• A Trusted Brand: the retailer is not only one of Canada's largest employers, but also ranks as one of the country's top 10 most influential brands. The partnership underscores Else Nutrition's commitment to becoming a staple in Canadian households.

"Expanding our Canadian presence through this retail leader is an important milestone for Else Nutrition, as it allows us to connect with a new audience of health-conscious Canadian families seeking clean, plant-based nutrition for their children," says Hamutal Yitzhak, CEO of Else Nutrition. "Our mission to provide healthy, sustainable alternatives for children seamlessly aligns with the retailer's values, and we are thrilled to partner with such an influential retailer."

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
  
  
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
  
  
• "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
  
  
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
  
  
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon

TSX

Neither the TSX nor its regulation services provider (as that term is defined in the policies of the TSX) accept responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

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SOURCE Else Nutrition Holdings Inc.

FAQ

When will Else Nutrition products be available on the Canadian retailer's online store?

Else Nutrition products will be available on the Canadian retailer's online store in August 2024.

What products from Else Nutrition (BABYF) will be available on the Canadian e-store?

The entire line of Else Nutrition products, including Toddler Nutrition, Kids Shakes, Ready-To-Drink (RTD) nutrition shakes, and Baby Cereals, will be available for purchase.

How many stores does the partnering retailer have in Canada?

The partnering retailer has 403 stores nationwide in Canada.

What is the significance of this partnership for Else Nutrition (BABYF)?

This partnership allows Else Nutrition to expand its presence in the Canadian market, connecting with health-conscious Canadian families and providing access to its plant-based nutrition products through a major retailer's platform.