Else Nutrition Expands into Adult Nutrition Market with Launch of its Innovative Plant-based Ready-to-Drink Shakes
Else Nutrition (BABYF) has announced its entry into the adult nutrition market with the launch of plant-based ready-to-drink (RTD) nutritional shakes in the U.S. and Canada. The product represents the first whole-food, plant-powered complete nutrition drink for adults in these markets.
The RTD shakes, made from ingredients like almond butter, sunflower protein flour, and buckwheat flour, offer 280 calories and 14g of protein per serving, along with 26 essential vitamins and minerals. The product contains 50% less sugar than leading competitors and is Clean Label Project Certified.
Initially launching with Vanilla flavor in Canada through Amazon.ca and select retailers in 8 fl. oz. tetra packs (6 and 24-pack options), the U.S. launch is scheduled for Q2 2025. The launch aligns with market trends, as the U.S. dairy alternatives market is projected to grow from $5.84 billion in 2022 to $14.28 billion by 2030.
Else Nutrition (BABYF) ha annunciato il suo ingresso nel mercato dell'alimentazione per adulti con il lancio di frullati nutrizionali pronti da bere (RTD) a base vegetale negli Stati Uniti e in Canada. Il prodotto rappresenta la prima bevanda nutritiva completa a base vegetale e di alimenti integrali per adulti in questi mercati.
I frullati RTD, realizzati con ingredienti come burro di mandorle, farina di proteine di girasole e farina di grano saraceno, offrono 280 calorie e 14g di proteine per porzione, insieme a 26 vitamine e minerali essenziali. Il prodotto contiene il 50% in meno di zucchero rispetto ai principali concorrenti ed è certificato dal Clean Label Project.
Il lancio iniziale avverrà con il gusto Vaniglia in Canada tramite Amazon.ca e alcuni rivenditori selezionati in confezioni da 8 fl. oz. (opzioni da 6 e 24 confezioni), mentre il lancio negli Stati Uniti è previsto per il secondo trimestre del 2025. Il lancio si allinea con le tendenze di mercato, poiché si prevede che il mercato delle alternative lattiero-casearie negli Stati Uniti cresca da 5,84 miliardi di dollari nel 2022 a 14,28 miliardi di dollari entro il 2030.
Else Nutrition (BABYF) ha anunciado su entrada en el mercado de nutrición para adultos con el lanzamiento de batidos nutricionales listos para beber (RTD) a base de plantas en EE. UU. y Canadá. El producto representa la primera bebida de nutrición completa a base de alimentos integrales y vegetales para adultos en estos mercados.
Los batidos RTD, elaborados con ingredientes como mantequilla de almendra, harina de proteína de girasol y harina de alforfón, ofrecen 280 calorías y 14g de proteína por porción, junto con 26 vitaminas y minerales esenciales. El producto contiene un 50% menos de azúcar que los principales competidores y está certificado por el Clean Label Project.
El lanzamiento inicial se realizará con sabor Vainilla en Canadá a través de Amazon.ca y minoristas seleccionados en envases de 8 fl. oz. (opciones de 6 y 24 paquetes), y el lanzamiento en EE. UU. está programado para el segundo trimestre de 2025. El lanzamiento se alinea con las tendencias del mercado, ya que se proyecta que el mercado de alternativas lácteas en EE. UU. crecerá de 5.84 mil millones de dólares en 2022 a 14.28 mil millones de dólares para 2030.
Else Nutrition (BABYF)는 미국과 캐나다에서 식물 기반의 즉석 건강 음료(RTD) 출시로 성인 영양 시장에 진입한다고 발표했습니다. 이 제품은 이 시장에서 성인을 위한 최초의 전통적인 식물성 완전 영양 음료를 대표합니다.
아몬드 버터, 해바라기 단백질 가루, 메밀가루와 같은 재료로 만들어진 RTD 음료는 1회 제공량 당 280칼로리와 14g의 단백질을 제공하며, 26가지 필수 비타민과 미네랄도 포함되어 있습니다. 이 제품은 주요 경쟁업체들에 비해 설탕이 50% 적으며 Clean Label Project 인증을 받았습니다.
처음에는 캐나다에서 아마존.ca와 일부 선택된 소매점을 통해 8 fl. oz. 테트라팩(6개 및 24개 팩 옵션)으로 바닐라 맛으로 출시하며, 미국 출시는 2025년 2분기로 예정되어 있습니다. 이 출시 일정은 미국의 유제품 대체 시장이 2022년 58.4억 달러에서 2030년까지 142.8억 달러로 성장할 것으로 예상된다는 시장 트렌드와 일치합니다.
Else Nutrition (BABYF) a annoncé son entrée sur le marché de la nutrition pour adultes avec le lancement de boissons nutritionnelles prêtes à boire (RTD) à base de plantes aux États-Unis et au Canada. Le produit représente la première boisson nutritionnelle complète à base d'aliments entiers et de plantes pour adultes dans ces marchés.
Les boissons RTD, fabriquées avec des ingrédients tels que le beurre d'amande, la farine de protéines de tournesol et la farine de sarrasin, offrent 280 calories et 14g de protéines par portion, ainsi que 26 vitamines et minéraux essentiels. Le produit contient 50 % de sucre en moins que les principaux concurrents et est certifié par le Clean Label Project.
Le lancement initial se fera avec un goût de vanille au Canada via Amazon.ca et certains détaillants sélectionnés en emballages de 8 fl. oz. (options de 6 et 24 paquets), tandis que le lancement aux États-Unis est prévu pour le deuxième trimestre de 2025. Ce lancement est en accord avec les tendances du marché, car le marché des alternatives laitières aux États-Unis devrait passer de 5,84 milliards de dollars en 2022 à 14,28 milliards de dollars d'ici 2030.
Else Nutrition (BABYF) hat seinen Eintritt in den Markt für Erwachsenenernährung mit der Einführung pflanzlicher Fertiggetränke (RTD) in den USA und Kanada angekündigt. Das Produkt stellt das erste vollständige Nahrungsgetränk auf pflanzlicher Basis für Erwachsene in diesen Märkten dar.
Die RTD-Getränke, hergestellt aus Zutaten wie Mandelbutter, Sonnenblumenproteinmehl und Buchweizenmehl, bieten 280 Kalorien und 14 g Protein pro Portion sowie 26 essentielle Vitamine und Mineralien. Das Produkt enthält 50% weniger Zucker als führende Wettbewerber und ist Clean Label Project zertifiziert.
Der erste Launch erfolgt mit Vanillegeschmack in Kanada über Amazon.ca und ausgewählte Einzelhändler in 8 fl. oz. Tetra-Packs (6er und 24er Packungen), während der US-Launch für das zweite Quartal 2025 geplant ist. Der Launch stimmt mit den Markttrends überein, da der Markt für Milchalternativen in den USA von 5,84 Milliarden Dollar im Jahr 2022 auf 14,28 Milliarden Dollar bis 2030 wachsen soll.
- Entry into the large adult nutrition market, expanding beyond baby food
- Product launch timing aligns with growing dairy alternatives market ($5.84B to $14.28B by 2030)
- Competitive advantage as first whole-food, plant-powered complete nutrition drink for adults
- Product offers 50% less sugar than leading competitors
- U.S. market launch delayed until Q2 2025
- initial flavor options (Vanilla only)
The
As the first and only whole-food, plant-powered, complete nutrition drink for adults, Else Nutrition's RTD shakes are poised to redefine the adult nutritional beverage market. Notably, the
As more consumers embrace plant-based diets and seek sustainable, clean-label products, Else Nutrition's Adult RTD shakes offer a timely and innovative solution. Made from real, whole-food ingredients like almond butter, sunflower protein flour, and buckwheat flour, these dairy-free, minimally processed shakes provide a nutritious, easy-to-digest alternative to traditional dairy-based nutritional supplements.
A Complete Nutritional Solution
Each serving of Else Nutrition's RTD shake provides:
- 280 calories and 14g of high-quality plant protein
- Natural fiber, healthy carbohydrates, and unsaturated fats
- 26 essential vitamins and minerals tailored to adults' health needs
50% less sugar than leading competitors with no artificial sweeteners- Lactose-free, cholesterol-free, low in saturated fat, and Clean Label Project Certified
Else Nutrition's RTD Vanilla shakes are now available in
"We are proud to introduce a convenient, clean, and delicious option for adults looking to meet their daily nutritional needs," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. "This launch is a natural progression of our mission to deliver whole-food-based nutrition for all ages. Our adult shakes aren't just better for you and easier to digest—they're better for the planet."
To delve deeper into Else Nutrition's offerings and its revolutionary approach to nutrition, visit www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and whole Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
Awards and Recognition:
- "2017 Best Health and Diet Solutions" award at
Milan 's Global Food Innovation Summit - #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
- "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
- Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
- During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
TSX
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Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
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SOURCE Else Nutrition Holdings Inc.
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