Taobao and Tmall’s 11.11 Shopping Festival Records Robust Growth
Alibaba's Taobao and Tmall reported strong growth during their 16th annual 11.11 Shopping Festival. The event saw 589 brands exceeding RMB100 million in GMV (up from 402 last year), with 45 brands surpassing RMB1 billion. 88VIP members, representing China's largest paid e-commerce membership program with over 42 million members, increased orders by more than 50% year-on-year.
Key performance highlights include strong results across traditional categories, with 66 apparel brands, 79 beauty brands, and 34 consumer electronics brands surpassing RMB100 million in GMV. The platform's AI-powered toolkit served four million merchants, generating over 100 million marketing assets and helping 290,000 merchants achieve sales growth.
Taobao e Tmall di Alibaba hanno registrato una forte crescita durante il loro 16° Festival dello Shopping 11.11. L'evento ha visto 589 marchi superare i 100 milioni di RMB in GMV (rispetto ai 402 dello scorso anno), con 45 marchi che hanno superato il miliardo di RMB. Gli 88VIP membri, che rappresentano il più grande programma di membership e-commerce a pagamento della Cina con oltre 42 milioni di membri, hanno aumentato gli ordini di oltre il 50% anno su anno.
Tra i principali risultati delle performance risaltano ottimi risultati nelle categorie tradizionali, con 66 marchi di abbigliamento, 79 marchi di bellezza e 34 marchi di elettronica di consumo che hanno superato i 100 milioni di RMB in GMV. L'insieme di strumenti potenziati dall'IA della piattaforma ha servito quattro milioni di commercianti, generando oltre 100 milioni di risorse di marketing e aiutando 290.000 commercianti a raggiungere una crescita delle vendite.
Taobao y Tmall de Alibaba reportaron un fuerte crecimiento durante su 16° Festival Anual de Compras 11.11. El evento vio a 589 marcas superar los 100 millones de RMB en GMV (frente a 402 el año pasado), con 45 marcas que superaron mil millones de RMB. Los miembros 88VIP, que representan el programa de membresía de comercio electrónico pagado más grande de China con más de 42 millones de miembros, incrementaron los pedidos en más del 50% interanual.
Los aspectos destacados del rendimiento incluyen resultados sólidos en categorías tradicionales, con 66 marcas de ropa, 79 marcas de belleza y 34 marcas de electrónica de consumo que superaron los 100 millones de RMB en GMV. La herramienta potenciada por IA de la plataforma atendió a cuatro millones de comerciantes, generando más de 100 millones de activos de marketing y ayudando a 290,000 comerciantes a lograr un crecimiento en ventas.
알리바바의 타오바오와 티몰은 16회 연례 11.11 쇼핑 축제 동안 강력한 성장을 보고했습니다. 이 이벤트에서는 589개 브랜드가 1억 위안을 초과하는 GMV를 기록했으며(작년 402개에서 증가), 45개 브랜드는 10억 위안을 넘어섰습니다. 88VIP 회원은 중국 최대의 유료 전자상거래 멤버십 프로그램으로 4200만 명 이상의 회원을 보유하고 있으며, 전년 대비 50% 이상 주문이 증가했습니다.
주요 성과 하이라이트는 전통 카테고리에서의 강력한 결과를 포함하며, 66개의 의류 브랜드, 79개의 뷰티 브랜드 및 34개의 소비자 전자제품 브랜드가 GMV 1억 위안을 초과했습니다. 플랫폼의 AI 기반 툴킷은 400만 상인을 지원하며 1억 개 이상의 마케팅 자산을 생성하고 29만 상인이 매출 성장을 달성하는 데 도움을 주었습니다.
Taobao et Tmall d'Alibaba ont connu une forte croissance lors de leur 16e Festival de Shopping annuel 11.11. L'événement a vu 589 marques dépasser 100 millions de RMB en GMV (contre 402 l'année dernière), avec 45 marques dépassant 1 milliard de RMB. Les membres 88VIP, représentant le plus grand programme d'adhésion e-commerce payant de Chine avec plus de 42 millions de membres, ont augmenté leurs commandes de plus de 50 % d'une année sur l'autre.
Les points saillants des performances comprennent des résultats solides dans les catégories traditionnelles, avec 66 marques de vêtements, 79 marques de beauté et 34 marques d'électronique grand public dépassant 100 millions de RMB en GMV. La trousse à outils alimentée par IA de la plateforme a servi quatre millions de commerçants, générant plus de 100 millions de ressources marketing et aidant 290 000 commerçants à atteindre une croissance des ventes.
Alibabas Taobao und Tmall berichteten von starkem Wachstum während ihres 16. jährlichen 11.11 Shopping Festivals. Die Veranstaltung verzeichnete 589 Marken, die über 100 Millionen RMB im GMV überschritten (von 402 im letzten Jahr), wobei 45 Marken die 1 Milliarde RMB überschritten. 88VIP-Mitglieder, die Chinas größtes kostenpflichtiges E-Commerce-Mitgliedschaftsprogramm mit über 42 Millionen Mitgliedern repräsentieren, erhöhten die Bestellungen um mehr als 50 % im Jahresvergleich.
Zu den wichtigsten Leistungskennzahlen gehören starke Ergebnisse in traditionellen Kategorien, mit 66 Bekleidungsmarken, 79 Beautymarken und 34 Marken für Verbraucherelektronik, die über 100 Millionen RMB im GMV überschritten. Das KI-unterstützte Toolkit der Plattform unterstützte vier Millionen Händler, generierte über 100 Millionen Marketingressourcen und half 290.000 Händlern, Umsatzwachstum zu erzielen.
- Record 589 brands exceeded RMB100 million in GMV, up from 402 last year
- 45 brands surpassed RMB1 billion in GMV
- 88VIP member orders increased by over 50% year-on-year
- Strong performance across multiple categories with hundreds of brands reaching RMB100 million milestone
- AI tools helped reduce marketing expenses and improved sales for 290,000 merchants
- None.
Insights
The 11.11 Shopping Festival results demonstrate significant growth and consumer strength in China's e-commerce market. Key performance indicators include:
- 589 brands exceeded
RMB 100 million in GMV (up from 402 last year) - 45 brands surpassed
RMB 1 billion in GMV - 88VIP member orders increased by
50% year-over-year
The widespread adoption of AI tools in this year's festival marks a significant technological advancement in e-commerce operations. The AI toolkit's generation of over 100 million marketing assets and 2 million traffic analyses demonstrates substantial scale and efficiency improvements. Particularly noteworthy is Quanzhantui's impact on 290,000 merchants' sales growth across 1.6 million products. This integration of AI represents a competitive advantage in reducing operational costs while improving targeting accuracy. The technology's ability to enhance merchant productivity while maintaining personalized consumer experiences positions Alibaba well against competitors in the e-commerce space.
“Consumer participation in this year’s 11.11 reached a historic high, underscoring the impact of our ongoing efforts to enhance the consumer experience and setting the industry benchmark for business operating environment for merchants,” said Bo Liu, Vice President of Alibaba Group and President of Tmall. “We are pleased to see that 88VIP members, who have the greatest consumption power on our platform, served as a key growth driver for brands during the event, while the enthusiasm shown by the younger generation of consumers was also highly encouraging. These successes strengthen our commitment to continuously invest in user experience, and we remain confident in delivering sustainable growth for brands and merchants over the long term.”
Highlights from Taobao and Tmall's 2024 11.11 Shopping Festival:
Spending by 88VIP members drove business growth for brands and merchants
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Brands and merchants：
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A new record was set as 589 brands surpassed
RMB100 million in GMV, compared with 402 brands that achieved the milestone last year. -
45 brands surpassed
RMB1 billion in GMV, including Apple, Haier, Midea, Xiaomi, Nike and Wuliangye.
-
A new record was set as 589 brands surpassed
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88VIP：
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The number of 88VIP members who placed orders increased by over
50% year-on-year, as of 12:00 a.m. November 11. - 88VIP is China’s largest paid e-commerce membership program with over 42 million members by the end of June 2024. Program members are the most engaged power shoppers: on average, they visit the Taobao app 25 days out of a month and spend nine times that of non-members annually.
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The number of 88VIP members who placed orders increased by over
Growth across core categories and emerging consumer trends:
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The traditional power categories on Taobao and Tmall performed well: 66 apparel brands and 79 beauty brands surpassed
RMB100 million in GMV as of 12:00 a.m. November 11. 34 consumer electronics brands also surpassedRMB100 million in GMV.
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Government subsidies and platform discounts contributed to the successful performance of home appliances and furniture: 139 brands surpassed
RMB100 million in GMV as of 12:00 a.m. November 11.
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Lifestyle shifts among Millennial and Gen Z consumers fueled outsized growth in emerging categories. The new consumption force enabled four designer and collectible toy brands to surpass
RMB100 million in GMV as of 4:00 p.m. November 11. 34 sports and outdoor brands surpassedRMB100 million in GMV as of 12:00 a.m. November 11.
AI applications helped merchants achieve higher efficiency and productivity:
- Taobao and Tmall’s AI-powered e-commerce toolkit has served four million merchants since October, which has helped to reduce their marketing expenses by generating over 100 million marketing images, videos, and text. The toolkit also assisted more than 800,000 merchants to conduct over two million analyses on web traffic to better reach consumers.
- With the help of the AI-powered marketing tool Quanzhantui, nearly 290,000 merchants benefitted from sales growth for over 1.6 million products.
Note: All times mentioned in this press release refer to
About the 11.11 Shopping Festival
The 11.11 Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. For the latest news and updates on the 2024 11.11 Shopping Festival, please visit: https://www.alizila.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241111075330/en/
Media Contacts
Morgan Lin
+852 6933 0425
morgan.lin@alibaba-inc.com
Ivy Ke
+852 5590 9949
ivy.ke@alibaba-inc.com
Source: Taobao and Tmall Group
FAQ
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