David Beckham Unveiled as AliExpress Global Ambassador Kicking Off with the Launch of a UEFA EURO 2024™ Campaign

Rhea-AI Summary

AliExpress has announced David Beckham as its new global ambassador to promote its UEFA EURO 2024™ campaign.

As part of the partnership, AliExpress will offer exclusive discounts, time- prizes, and interactive games to engage fans. The campaign will run from June 14 to July 14, 2024, during the UEFA EURO 2024™ tournament.

New and eligible users can participate in lucky draws and promotions, including a 'Shake and Win' feature that offers prizes following each goal.

AliExpress is investing millions of Euros to enhance global consumer experience through these initiatives.

Positive

• David Beckham's endorsement boosts brand visibility.
• Innovative 'Shake and Win' promotion could drive user engagement.
• Partnership with UEFA EURO 2024™ aligns with a major global event.
• Significant investment in consumer experience and discounts.
• Interactive games and lucky draws attract new users.

Negative

• High financial investment in promotions could impact profit margins.
• Reliance on event-based marketing may not yield long-term user engagement.

The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes  

SINGAPORE, May 27, 2024 /PRNewswire/ -- Following the news in March that AliExpress became the first exclusive global e-commerce partner of UEFA EURO 2024™, today, AliExpress, an international online retail marketplace, officially welcomes David Beckham as its new global brand ambassador. In this partnership, Beckham will help fans 'Score More with AliExpress' during UEFA EURO 2024™.

The global sport and lifestyle icon will help AliExpress consumers get closer to the action through a new UEFA EURO 2024™ campaign that launches today. AliExpress users will have the chance to take part in a series of interactive games to win exclusive discounts and time-limited prizes, including match tickets. AliExpress is investing millions of Euros in discounts, deals and engagement during the games, as part of its increased investment into global consumer experience. In addition, new and eligible AliExpress users will be entered into exclusive lucky draws with prizes to welcome them to the platform.

Click HERE to see the 'Spend Less, Get More' TV campaign which is released today.

During the games from June 14 to July 14, AliExpress will run an innovative 'Shake and Win' promotion, offering time-limited prizes following each goal of all games. All eligible users just need to log on to the AliExpress app and shake their smartphone once the ball hits the back of the net, for the chance to score great prizes.

"AliExpress is helping fans get even closer to UEFA EURO 2024™ this summer, by offering them great prizes as the action takes place on the pitch," said David Beckham.

"AliExpress is excited to welcome David Beckham as our global ambassador ahead of the Summer of Sports that is set to kick off in Europe. Whether you're a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024™," said Gary Topp, European Commercial Director, AliExpress.

Continued commitment and investment globally 

AliExpress continues to invest in its premium service AliExpress Choice, which offers consumers great selection, speedy shipping and hassle-free returns* as well as millions in discounts and deals during UEFA EURO 2024™.

UEFA EURO 2024^™ takes place June 14-July 14 in 10 host cities across Germany and will see 24 national teams compete.

*Subject to terms and conditions, please check out the AliExpress app and website for more details.

About AliExpress

Launched in 2010, AliExpress (www.aliexpress.com) is a business-to-consumer (B2C) e-commerce platform enabling global consumers to buy directly from manufacturers and distributors in China and around the world. In addition to the global English-language version, the AliExpress platform is also available in 17 other languages. AliExpress is part of Alibaba International Digital Commerce Group. 

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SOURCE AliExpress

FAQ

Who is the new global ambassador for AliExpress during UEFA EURO 2024™?

David Beckham.

What is the duration of the AliExpress UEFA EURO 2024™ campaign?

From June 14 to July 14, 2024.

What features does the AliExpress UEFA EURO 2024™ campaign include?

Exclusive discounts, time- prizes, interactive games, and a 'Shake and Win' promotion.

How can AliExpress users participate in the 'Shake and Win' promotion?

Log on to the AliExpress app and shake their smartphone once a goal is scored.

What is AliExpress investing in for the UEFA EURO 2024™ campaign?

Millions of Euros in discounts, deals, and user engagement.