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Alibaba International Officially Launches "Pic Copilot"--An AI-Powered E-Commerce Design Tool

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Alibaba International has launched 'Pic Copilot', an AI-powered e-commerce design tool, in the United States. The platform features 12 one-click AI design tools helping SMEs with image editing, virtual try-ons, and ad generation. Built on 250 million parameters, the AI model has shown a double-digit increase in click-through rates.

The tool includes virtual try-on capabilities with 160+ models across four skin tones and allows users to upload personal images. During the Black Friday trial, over 35,000 users worldwide used Pic Copilot, generating 200,000+ content pieces with average savings of $200 per user. The virtual try-on feature helped 10,000+ merchants create 80,000+ model images.

Pic Copilot offers 50 free credits to new U.S. SMEs, with over 60% of users renewing their subscriptions.

Alibaba International ha lanciato 'Pic Copilot', uno strumento di design per e-commerce basato su intelligenza artificiale, negli Stati Uniti. La piattaforma offre 12 strumenti di design con un clic che aiutano le PMI con l'editing delle immagini, i virtual try-on e la generazione di annunci. Basato su 250 milioni di parametri, il modello di intelligenza artificiale ha mostrato un incremento a doppia cifra nei tassi di clic.

Lo strumento include capability di virtual try-on con oltre 160 modelli in quattro tonalità di pelle e consente agli utenti di caricare immagini personali. Durante la prova del Black Friday, oltre 35.000 utenti in tutto il mondo hanno utilizzato Pic Copilot, generando oltre 200.000 contenuti con un risparmio medio di 200 dollari per utente. La funzione di virtual try-on ha aiutato oltre 10.000 commercianti a creare oltre 80.000 immagini di modelli.

Pic Copilot offre 50 crediti gratuiti alle nuove PMI statunitensi, con oltre il 60% degli utenti che rinnovano i propri abbonamenti.

Alibaba International ha lanzado 'Pic Copilot', una herramienta de diseño para comercio electrónico impulsada por inteligencia artificial, en Estados Unidos. La plataforma cuenta con 12 herramientas de diseño con un clic que ayudan a las pymes con la edición de imágenes, pruebas virtuales y generación de anuncios. Construido sobre 250 millones de parámetros, el modelo de IA ha mostrado un aumento de dos dígitos en las tasas de clic.

La herramienta incluye capacidades de prueba virtual con más de 160 modelos en cuatro tonos de piel y permite a los usuarios subir imágenes personales. Durante la prueba del Black Friday, más de 35,000 usuarios en todo el mundo utilizaron Pic Copilot, generando más de 200,000 piezas de contenido con un ahorro promedio de 200 dólares por usuario. La función de prueba virtual ayudó a más de 10,000 comerciantes a crear más de 80,000 imágenes de modelos.

Pic Copilot ofrece 50 créditos gratuitos a las nuevas pymes estadounidenses, con más del 60% de los usuarios renovando sus suscripciones.

알리바바 인터내셔널이 미국에서 AI 기반 전자 상거래 디자인 도구인 '픽 코파일럿'을 출시했습니다. 이 플랫폼은 중소기업이 이미지 편집, 가상 착용 시험 및 광고 생성을 돕는 12개의 원클릭 AI 디자인 도구를 제공합니다. 2억 5천만 개의 매개변수로 구축된 AI 모델은 클릭률이 두 자릿수 증가를 보여주었습니다.

이 도구는 가상 착용 시험 기능을 포함하여 네 가지 피부 톤에서 160개 이상의 모델과 함께 사용자가 개인 이미지를 업로드할 수 있도록 허용합니다. 블랙 프라이데이 시험 동안 전 세계에서 35,000명 이상의 사용자가 픽 코파일럿을 사용하여 20만 개 이상의 콘텐츠를 생성하며 사용자당 평균 200달러의 절약을 기록했습니다. 가상 착용 시험 기능은 10,000명 이상의 상인이 80,000개 이상의 모델 이미지를 생성하는 데 도움을 주었습니다.

픽 코파일럿은 새로운 미국 중소기업에 50개의 무료 크레딧을 제공하며, 사용자 중 60% 이상이 구독을 갱신합니다.

Alibaba International a lancé 'Pic Copilot', un outil de design e-commerce alimenté par l'IA, aux États-Unis. La plateforme propose 12 outils de design IA en un clic pour aider les PME avec l'édition d'images, les essayages virtuels et la création d'annonces. Basé sur 250 millions de paramètres, le modèle IA a montré une augmentation à deux chiffres des taux de clic.

L'outil inclut des capabilités d'essayage virtuel avec plus de 160 modèles dans quatre teintes de peau et permet aux utilisateurs de télécharger des images personnelles. Pendant l'essai du Black Friday, plus de 35 000 utilisateurs dans le monde ont utilisé Pic Copilot, générant plus de 200 000 contenus avec une économie moyenne de 200 dollars par utilisateur. La fonction d'essayage virtuel a aidé plus de 10 000 commerçants à créer plus de 80 000 images de modèles.

Pic Copilot offre 50 crédits gratuits aux nouvelles PME américaines, avec plus de 60 % des utilisateurs renouvelant leurs abonnements.

Alibaba International hat 'Pic Copilot' eingeführt, ein KI-gestütztes E-Commerce-Design-Tool, in den Vereinigten Staaten. Die Plattform bietet 12 One-Click-KI-Design-Tools, die KMU bei der Bildbearbeitung, virtuellen Anproben und der Erstellung von Anzeigen unterstützen. Das auf 250 Millionen Parametern basierende KI-Modell hat eine zweistellige Steigerung der Klickrate gezeigt.

Das Tool umfasst virtuelle Anprobe-Funktionen mit über 160 Modellen in vier Hauttönen und ermöglicht es Benutzern, persönliche Bilder hochzuladen. Während der Black Friday-Testphase nutzten über 35.000 Benutzer weltweit Pic Copilot und generierten über 200.000 Inhalte mit einem durchschnittlichen Einsparbetrag von 200 US-Dollar pro Benutzer. Die virtuelle Anprobe-Funktion half über 10.000 Händlern, über 80.000 Modellbilder zu erstellen.

Pic Copilot bietet neuen US-KMU 50 kostenlose Credits an, wobei über 60 % der Benutzer ihre Abonnements erneuern.

Positive
  • Double-digit increase in click-through rates demonstrated in initial tests
  • Strong user adoption with 35,000+ users during Black Friday trial
  • Cost savings of $200 per user on average
  • 60% subscription renewal rate indicating strong product retention
Negative
  • None.

Insights

The launch of Pic Copilot represents a significant technological advancement in e-commerce tooling, with potential to meaningfully impact BABA's competitive position in the U.S. market. The AI model's 250 million parameters and sales-focused training on 240 product categories demonstrates sophisticated machine learning capabilities that go beyond simple image manipulation.

Key technical differentiators include the data-driven approach using actual e-commerce performance metrics and the comprehensive virtual try-on system supporting multiple skin tones. The double-digit increase in click-through rates and successful Black Friday deployment with 35,000 users and 200,000 content utilizations validate the tool's effectiveness. The high renewal rate of 60% suggests strong product-market fit and potential for recurring revenue streams.

This strategic U.S. market entry addresses critical pain points for SMEs while strengthening Alibaba's ecosystem. The average cost savings of $200 per user during Black Friday and the potential to save thousands in shooting expenses represent compelling value propositions for budget-conscious SMEs. The free credit system for new U.S. users (50 credits for 15 products) demonstrates an effective go-to-market strategy to drive adoption.

The localization efforts, including U.S.-specific holiday templates, show strong market understanding and commitment to the American market. This tool could significantly reduce barriers to entry for SMEs in e-commerce, potentially expanding Alibaba's merchant base and transaction volume in the U.S. market.

AI-infused solution aims to reduce costs and increase sales for SMEs in America

NEW YORK, Dec. 5, 2024 /PRNewswire/ -- Alibaba International Digital Commerce Group ("Alibaba International") is excited to announce the U.S. launch of Pic Copilot, an advanced artificial intelligence (AI)-driven e-commerce design tool tailored for small and medium-sized enterprises (SMEs). The tool is slated to help American SMEs save on photography and design costs while increasing sales.

Boosting Conversion with Unique AI Model

Pic Copilot features 12 user-friendly, one-click advanced AI design tools aimed at making tasks such as swapping image backgrounds, perfecting images and videos, conducting virtual try-ons, and generating ads a hassle-free experience for SMEs.

Leveraging real-life e-commerce data from Alibaba International, a specialist in global digital trade and e-commerce, Pic Copilot improves product imagery and videos, resulting in superior performance compared to the original content. Initial tests have shown an impressive double-digit average increase in click-through rates.

The application of Pic Copilot's first two versions revealed that SMEs and key opinion leaders (KOLs) prioritize graphics that drive sales rather than merely focusing on aesthetics. The latest iteration of the model is built on 250 million parameters and utilizes a novel data annotation method centered around sales metrics. By analyzing how various background elements in images influence click-through rates across 240 product categories, the AI model has been trained not only on visual appeal but also to enhance sales performance.

U.S. Launch Highlights

Pic Copilot introduces innovative features such as virtual try-on tailored for multiple skin tones and body types, featuring more than 160 models across four major skin tones.

The platform allows users to upload personal images, enabling fashion entrepreneurs and KOLs to serve as models in their own product try-on photos. This feature eliminates the need of hiring professional models or conducting photoshoots, ultimately saving both time and resources.

Additionally, Pic Copilot has introduced U.S.-specific graphic theme templates tailored to national holidays and celebrations such as Independence Day, Thanksgiving, and St. Patrick's Day.

Successful Black Friday Trial

During the Black Friday trial period, over 35,000 users worldwide leveraged Pic Copilot to create marketing materials. Black Friday-related content generated by entrepreneurs and KOLs using Pic Copilot was subsequently utilized more than 200,000 times, providing average savings of over $200 per user. Meanwhile, the virtual try-on feature assisted over 10,000 merchants in generating more than 80,000 model images, saving each merchant thousands in shooting expenses.

Pic Copilot now offers 50 free credits to newly registered U.S. SMEs, supporting them to refresh marketing materials for up to 15 products without any cost. Subscription data collected to date reveals that over 60% of users opted to renew their marketing materials, eager to harness Pic Copilot's AI capabilities to boost marketing efficiency.

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About Alibaba International Digital Commerce Group
Alibaba International Digital Commerce Group is dedicated to supporting the development of global digital trade with AI-powered technology. It operates various platforms with distinctive business models, covering multiple countries and regions around the world.

Media Contact
Lingnan Cui
Alibaba International
cuilingnan.cln@alibaba-inc.com

Cision View original content:https://www.prnewswire.com/news-releases/alibaba-international-officially-launches-pic-copilotan-ai-powered-e-commerce-design-tool-302322364.html

SOURCE Alibaba International

FAQ

What is Alibaba's (BABA) Pic Copilot and when was it launched in the US?

Pic Copilot is an AI-powered e-commerce design tool launched by Alibaba International in the US on December 5, 2024, offering 12 one-click AI design tools for SMEs to enhance product imagery and marketing materials.

How many users utilized BABA's Pic Copilot during Black Friday 2024?

Over 35,000 users worldwide used Pic Copilot during the Black Friday trial period, generating more than 200,000 pieces of content.

What are the key features of Alibaba's (BABA) Pic Copilot tool?

Pic Copilot features 12 AI design tools including background swapping, image/video enhancement, virtual try-ons with 160+ models across four skin tones, and ad generation capabilities.

How many free credits does BABA offer to new US SMEs on Pic Copilot?

Alibaba offers 50 free credits to newly registered U.S. SMEs, allowing them to refresh marketing materials for up to 15 products at no cost.

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