Alibaba’s 2022 11.11 Global Shopping Festival Facilitates Quality Growth for Brands and Merchants

Rhea-AI Summary

Alibaba Group Holding Limited (NYSE: BABA) has successfully concluded its 14th annual 11.11 Global Shopping Festival, maintaining last year’s GMV performance despite macroeconomic challenges and pandemic-related issues. This year featured over 290,000 brands worldwide, with notable achievements such as 130 brands exceeding RMB100 million in GMV within the first four hours. Additionally, the festival showcased eco-friendly initiatives and new consumption trends, while Alibaba Cloud reported improved efficiency and cost reductions. The event highlighted a strong consumer interest that potentially sets a foundation for future growth.

Positive

• Successful completion of the 11.11 festival, matching last year's GMV performance.
• Over 290,000 brands participated, indicating broad engagement.
• 130 brands achieved over RMB100 million in GMV in the first four hours.
• Alibaba Cloud reported an 8% reduction in computing costs compared to last year.
• The emergence of new consumption trends and eco-friendly product categories.

Negative

• None.

HANGZHOU, China--(BUSINESS WIRE)-- Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today successfully concluded its 14th annual 11.11 Global Shopping Festival (“11.11”) and delivered results in line with last year’s GMV performance despite macro challenges and Covid-related impact.

Alibaba’s 2022 11.11 Global Shopping Festival facilitated quality growth for participating brands and merchants. (Photo: Business Wire)

This year’s 11.11 featured over 290,000 brands from over 90 countries and regions across 7,000 product categories. In the first four hours of the second check-out window, which started at 8pm on October 31, more than 130 brands surpassed RMB100 million in member-generated GMV. More than 5,600 brands saw their member-generated GMV more than double compared with the first four hours of last year’s second check-out window.

“We thank all our participating merchants and partners of our ecosystem for working with us to deliver another 11.11 Global Shopping Festival that demonstrates a steady, promising growth trajectory. Together, we have witnessed the resilience and vibrancy of China’s consumption sector,” said Chui Xue, President of Industry Development and Operation Center of Taobao and Tmall, Alibaba Group. “Our priority for this 11.11 was to enhance certainty for our merchants’ operation. We are pleased to have helped our participating brands and merchants accumulate new loyal customers during the festival which will serve as a strong foundation for their sustainable operation. We are also encouraged to see an emergence of new consumption trends with huge untapped potential. We will continue to innovate and strengthen our capabilities to provide our merchants with reliable opportunities for long-term growth and make concerted efforts to meet consumers’ evolving needs.”

In its second year running wholly on the cloud, this year's 11.11 Global Shopping Festival has seen improved computing efficiency thanks to high-performance computing and innovative technology deployment. Computing cost per resource unit was reduced by 8% compared to last year from April 1 to November 11. Alibaba Cloud's five hyper-scale data centers across China doubled the amount of clean energy used to support this year's 11.11 compared to last year.

Other highlights from the 2022 11.11 Global Shopping Festival

• 1,009 overseas brands on Tmall Global achieved year-on-year GMV growth of more than 100%.
• This year’s 11.11 demonstrated a strong growth momentum in categories including sports & outdoors, pet products, collectible toys and jewelry.
• More than 300 million consumers have watched livestreaming sessions hosted on Taobao Live since the start of the presale period. During the entire sales period, 62 influencer and merchant-run livestreaming channels surpassed RMB100 million in GMV, and 632 influencer and merchant-run livestreaming channels surpassed RMB10 million in GMV.
• Cainiao has delivered over 120 million parcels to doorstep. Close to 2 million packages were delivered by 700 Xiaomanlv automated guided vehicles (AGVs), doubling the number last year.
• During this year's 11.11, Cainiao rolled out a package recycling initiative across more than 130,000 Cainiao Post stations, recycling nearly 4 million carton parcel boxes from November 1 to 11. A daily average of more than 100,000 consumers dispatched parcels using recycled cartons at Cainiao Post stations during 11.11.
• Over 1.63 million products showcased on Tmall during 11.11 this year were labeled eco-friendly and low-carbon footprint products, covering categories such as apparel, cosmetics, food and energy-efficient electronic goods.
• During 11.11, rural livestreamers on Taobao Live hosted over 100,000 livestreaming sessions featuring local products.
• A campaign for agricultural products on Taobao Live that cumulated in a special livestreaming session on November 7 facilitated sales of 35.49 million agricultural products from the start of the sales period to November 7, with a total GMV of over 46,000 SKUs more than doubling compared with the same period last year.

Note: All times mentioned in this press release refer to Beijing time. Unless otherwise stated, the data points included in this press release are for the entire sales period of the 11.11 Global Shopping Festival, which started October 31, 2022 and ended November 11, 2022. Year-on-year growth rates are compared against the same period in 2021. GMV disclosed in this press release refers to the total value of orders in RMB settled through Alipay on Alibaba's Taobao and Tmall platforms. It is reported on a real-time basis and includes shipping charges paid (where applicable). All GMV and other figures presented in this press release are unaudited and subject to adjustments.

About the 11.11 Global Shopping Festival

The 11.11 Global Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. For the latest news and updates on the 2022 11.11 Global Shopping Festival, please visit: https://www.alizila.com/

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba and that it will be a good company that lasts for 102 years.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221111005492/en/

Ivy Ke

Alibaba Group

+852 5590 9949

ivy.ke@alibaba-inc.com



Celia Chen

Alibaba Group

+86 13691929481

celia.c@alibaba-inc.com

Source: Alibaba Group Holding Limited

FAQ

What were the results of Alibaba's 11.11 Global Shopping Festival in 2022?

Alibaba's 11.11 Global Shopping Festival successfully matched last year's GMV performance, featuring over 290,000 brands and significant participation.

How did Alibaba ensure merchant operations during the 11.11 festival?

Alibaba focused on enhancing certainty for merchants’ operations during the festival, which helped accumulate new loyal customers.

What innovations did Alibaba introduce in the 2022 11.11 festival?

Alibaba Cloud improved computing efficiency by deploying high-performance technology and reducing costs by 8%.

What trends were observed during the 2022 11.11 festival?

There was a notable increase in categories like sports, pet products, and eco-friendly products, indicating strong consumer interest.

How many parcels did Cainiao deliver during the 11.11 festival?

Cainiao delivered over 120 million parcels, utilizing advanced delivery technology.