AliExpress to Give Away Over 1,000 UEFA EURO 2024™ Match Tickets to Shoppers

Rhea-AI Summary

AliExpress, a global online retail marketplace under Alibaba International Digital Commerce Group, is set to give away over 1,000 UEFA EURO 2024™ match tickets alongside significant discounts during its promotional events. These promotions include Choice Day from June 1-7 and a Summer Sale from June 17-23, offering up to 90% off on various products.

AliExpress will also host a 'Shake & Win' game during the UEFA EURO 2024™ matches from June 14 to July 14, where users can win discounts and match tickets. Additionally, a fun quiz with over 100 questions on UEFA EURO and AliExpress trivia will run until June 12, offering participants a chance to win more prizes. AliExpress Choice, launched in March 2023, offers fast, free delivery and free returns in select markets.

This campaign is part of AliExpress' investment in engaging users and enhancing the shopping experience, coinciding with its role as the exclusive global e-commerce sponsor of UEFA EURO 2024™.

Positive

• AliExpress to give away over 1,000 UEFA EURO 2024™ match tickets, increasing user engagement and brand loyalty.
• Significant discounts of up to 90% during Choice Day and Summer Sale.
• 'Shake & Win' game offering discounts up to 50% and other prizes during UEFA EURO 2024™ matches.
• Fun quiz and other activities to keep users engaged and provide additional chances to win.
• Introduction of AliExpress Choice offering fast and free delivery, enhancing the shopping experience.
• AliExpress' role as the exclusive global e-commerce sponsor of UEFA EURO 2024™, boosting brand visibility.

Negative

• High marketing and promotional costs, potentially impacting short-term profitability.
• Dependence on the success of the UEFA EURO 2024™ event to drive engagement and sales.
• Risk of diluted user engagement if promotional activities do not resonate with the target audience.

SINGAPORE, May 30, 2024 /PRNewswire/ -- AliExpress, an international online retail marketplace under Alibaba International Digital Commerce Group, will give away over 1,000 UEFA EURO 2024™ match tickets along with attractive discounts during its promotional campaigns around the UEFA EURO 2024™ tournament – including its Choice Day and Summer Sales – infusing its shoppers' experience with a vibrant cascade of excitement and summer festivities.

This announcement comes on the back of a series of important announcements by AliExpress, including its recent naming as the exclusive global e-commerce sponsor of UEFA EURO 2024™. AliExpress is investing millions of dollars in discounts, deals and engagement to delight shoppers and sports fans during the tournament, while elevating the user experience for its global consumer base.

Key highlights of AliExpress' promotional campaigns around UEFA EURO 2024^TM include:

• Choice Day and Summer Sales – AliExpress will host a Choice Day from June 1 to June 7 with the theme 'Summer Carnival,' followed by a Summer Sale from June 17 to June 23, offering up to 90% off on a wide range of products.
• 'Shake & Win' game for time-limited prizes – During the UEFA EURO 2024^TM games from June 14 to July 14, all eligible AliExpress users just need to log on to the AliExpress app and shake their smartphone within 10 minutes after a goal is scored, for the chance to win discounts of up to 50% on selected products. European customers will also stand a chance to win match tickets and discount coupons worth up to $500 each, and purchase selected items at $0.01 only.
• Fun quiz – From now to 23:59:59 PST on June 12, AliExpress users can take part in an engaging quiz, featuring over 100 questions covering UEFA EURO, football knowledge and AliExpress trivia. Participants who successfully answer a minimum of three questions will qualify to earn points and gain entry into lucky draws. Prizes up for grabs include match tickets (European customers only), official merchandise and T-shirts. Further activities, such as a game for users to support their favorite team, are set to commence on June 13. Additional lucky draws are scheduled to take place on June 1-2 and June 17-18, with two more planned for July.

AliExpress Choice, the platform's premium shopping service launched in March 2023, provides fast and free delivery within 5 to 15 days on orders meeting minimum purchase thresholds for major markets across Europe, the Americas and East Asia, with free returns available to selected markets. Please visit www.aliexpress.com/TnC for more details.

Anticipation and excitement for the UEFA EURO 2024™ are reaching peak levels, and AliExpress is at the forefront, ensuring that while the teams battle for the championship title, customers too can walk away with wins of their own. Stay tuned for more updates as the tournament's kick-off draws closer and get ready for a summer where every goal promises more than just points—it's shoppers' score for the best deals of the season.

About AliExpress

Launched in 2010, AliExpress is a business-to-consumer (B2C) e-commerce platform enabling global consumers to buy directly from manufacturers and distributors in China and around the world. In addition to the global English-language version, the AliExpress platform is also available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

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SOURCE AliExpress

FAQ

What are the dates for AliExpress' Choice Day and Summer Sale 2024?

AliExpress Choice Day will run from June 1 to June 7, and the Summer Sale will take place from June 17 to June 23.

How many UEFA EURO 2024™ match tickets is AliExpress giving away?

AliExpress is giving away over 1,000 UEFA EURO 2024™ match tickets.

What is the 'Shake & Win' game on AliExpress?

During UEFA EURO 2024™, users can shake their smartphone within 10 minutes after a goal is scored to win discounts up to 50% and match tickets.

When will the 'Shake & Win' game be available on AliExpress?

The 'Shake & Win' game will be available from June 14 to July 14, 2024, during the UEFA EURO 2024™ matches.

What is AliExpress Choice?

AliExpress Choice, launched in March 2023, is a premium shopping service offering fast and free delivery on orders meeting minimum purchase thresholds and free returns in select markets.