AliExpress Launches New Global Advertising Campaign for Olympic Games Paris 2024

Rhea-AI Summary

AliExpress has launched its new global advertising campaign, 'Find Your Sport,' in anticipation of the Olympic Games Paris 2024. The campaign, revealed at the Olympic Qualifier Series 2024 in Budapest, aims to inspire global sporting engagement. Since 2019, consumers have placed over 161 million orders for sporting goods on AliExpress. The campaign underscores the spirit and inclusivity of sports, leveraging AliExpress's position as a Worldwide Olympic TOP Partner. During the Budapest event, AliExpress featured interactive activities, such as a skateboard simulation. The campaign is part of AliExpress’s ongoing investment in its premium service, AliExpress Choice, which offers diverse selections, fast shipping, and easy returns.

Positive

• Over 161 million sporting goods orders since 2019.
• New advertising campaign unveiled ahead of Olympic Games Paris 2024.
• Interactive campaign activities increase brand engagement.
• Continued investment in premium service AliExpress Choice.

Negative

• None.

• Inspiring people from around the world to #FindYourSport
• Consumers have placed over 161 million orders for sporting goods on AliExpress since 2019*

PARIS, June 25, 2024 /PRNewswire/ -- As the Worldwide Olympic TOP Partner of the Olympic Games for e-commerce platform services, AliExpress unveiled its latest global advertisement campaign, "Find Your Sport," at the Olympic Qualifier Series 2024 in Budapest ahead of the Olympic Games Paris 2024. The advertisement highlights that AliExpress has seen more than 161 million purchases of sporting-related goods and enabled consumers from around the world to actively engage in sports in the past five years*.

The new campaign, "Find Your Sport," brings to life the spirit of sports and its ability to bring people together to create connections, shared experiences and memories. The campaign showcases the power of sports on and off the pitch, illustrating how it can empower and inspire people through the inclusive nature of sports.

Albert Zhu, Head of Global Marketing, AliExpress said, "We believe this campaign underscores the values of the Olympic Movement by demonstrating the power of sports. This campaign is designed to inspire the sporting dreams and passions of people around the world."

During the four-day event in Budapest, where athletes competed to secure their spot for Paris 2024, AliExpress showcased its new campaign in its pop-up during the festival-style event. Visitors to the AliExpress booth were able to try out their skills on a skateboard-themed simulation. 

In 2020, AliExpress launched its Olympic Games activation as part of the International Olympic Committee's (IOC) long-term partnership with Alibaba Group, which started in 2017. With consumers in more than 100 countries and regions, AliExpress will further the reach of the Olympic Movement and help Olympic stakeholders engage with fans around the world.

Continued commitment and investment globally 

AliExpress continues to invest in its premium service AliExpress Choice, which offers consumers great selection, speedy shipping and hassle-free returns** as well as millions in discounts and deals during the Olympic Games Paris 2024.

*The data is collected since January 1, 2019 - December 31, 2023.

**Subject to terms and conditions, please check out the AliExpress app and website for more details.

About AliExpress

Launched in 2010, AliExpress (www.aliexpress.com) is a business-to-consumer (B2C) e-commerce platform enabling global consumers to buy directly from manufacturers in China and around the world. In addition to the global English-language version, the AliExpress platform is also available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

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SOURCE AliExpress

FAQ

What is AliExpress's new global advertising campaign for Olympic Games Paris 2024?

AliExpress's new campaign, 'Find Your Sport,' promotes global sporting engagement and underscores the inclusivity of sports.

How many sporting goods orders has AliExpress received since 2019?

AliExpress has received over 161 million orders for sporting goods since 2019.

Where was AliExpress's latest campaign 'Find Your Sport' launched?

The campaign was launched at the Olympic Qualifier Series 2024 in Budapest.

What premium service is AliExpress investing in during the Olympic Games Paris 2024?

AliExpress is investing in its premium service, AliExpress Choice, which offers a wide selection, fast shipping, and hassle-free returns.