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AXIL Signs Distribution Agreement with Terrang MP-Sec France for Sale of Company’s Hearing Protection and Enhancement Products in the European Union

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AXIL Brands has signed an exclusive distribution agreement with Terrang MP-Sec France for its hearing protection products across multiple European countries. The agreement covers the distribution of AXIL's hearing performance systems, including GS Extreme 2.0®, XCOR®, XCOR Digital®, and Trackr™ series, in France, Belgium, Netherlands, Luxembourg, Denmark, Spain, Portugal, Sweden, Finland, Italy, and Switzerland. The company aims to strengthen its EU distribution network and expand its global presence while developing international revenue channels.

AXIL Brands ha firmato un accordo di distribuzione esclusivo con Terrang MP-Sec France per i suoi prodotti di protezione dell'udito in diversi paesi europei. L'accordo prevede la distribuzione dei sistemi di performance uditiva di AXIL, inclusi i modelli GS Extreme 2.0®, XCOR®, XCOR Digital® e Trackr™, in Francia, Belgio, Paesi Bassi, Lussemburgo, Danimarca, Spagna, Portogallo, Svezia, Finlandia, Italia e Svizzera. L'azienda mira a rafforzare la sua rete di distribuzione nell'UE e ad espandere la sua presenza globale, sviluppando al contempo canali di entrate internazionali.

AXIL Brands ha firmado un acuerdo de distribución exclusivo con Terrang MP-Sec France para sus productos de protección auditiva en múltiples países europeos. El acuerdo abarca la distribución de los sistemas de rendimiento auditivo de AXIL, incluyendo las series GS Extreme 2.0®, XCOR®, XCOR Digital® y Trackr™, en Francia, Bélgica, Países Bajos, Luxemburgo, Dinamarca, España, Portugal, Suecia, Finlandia, Italia y Suiza. La empresa tiene como objetivo fortalecer su red de distribución en la UE y expandir su presencia global, al tiempo que desarrolla canales de ingresos internacionales.

AXIL Brands는 여러 유럽 국가에서 청력 보호 제품을 위한 Terrang MP-Sec France와 독점 유통 계약을 체결했습니다. 이 계약은 프랑스, 벨기에, 네덜란드, 룩셈부르크, 덴마크, 스페인, 포르투갈, 스웨덴, 핀란드, 이탈리아 및 스위스에서 GS Extreme 2.0®, XCOR®, XCOR Digital® 및 Trackr™ 시리즈를 포함한 AXIL의 청력 성능 시스템 배급을 포함합니다. 이 회사는 EU 유통 네트워크를 강화하고 글로벌 존재감을 확장하며 국제 수익 채널을 개발하는 것을 목표로 하고 있습니다.

AXIL Brands a signé un accord de distribution exclusif avec Terrang MP-Sec France pour ses produits de protection auditive dans plusieurs pays européens. L'accord couvre la distribution des systèmes de performance auditive d'AXIL, y compris les séries GS Extreme 2.0®, XCOR®, XCOR Digital® et Trackr™, en France, Belgique, Pays-Bas, Luxembourg, Danemark, Espagne, Portugal, Suède, Finlande, Italie et Suisse. L'entreprise vise à renforcer son réseau de distribution dans l'UE et à étendre sa présence mondiale tout en développant des canaux de revenus internationaux.

AXIL Brands hat einen exklusiven Vertriebsvertrag mit Terrang MP-Sec France für seine Gehörschutzprodukte in mehreren europäischen Ländern unterzeichnet. Der Vertrag umfasst die Verteilung der Gehörleistungssysteme von AXIL, einschließlich der GS Extreme 2.0®, XCOR®, XCOR Digital® und Trackr™ Serien, in Frankreich, Belgien, den Niederlanden, Luxemburg, Dänemark, Spanien, Portugal, Schweden, Finnland, Italien und der Schweiz. Das Unternehmen zielt darauf ab, sein Vertriebsnetz in der EU zu stärken und seine globale Präsenz auszubauen, während es internationale Einnahmequellen entwickelt.

Positive
  • Secured exclusive distribution rights agreement for 11 European countries
  • Expansion into major European markets through established distributor
  • Diversification of revenue channels through international market entry
Negative
  • None.

Insights

This distribution agreement represents a significant market expansion opportunity, though its immediate financial impact may be given AXIL's current market cap of $27.8M. The exclusive rights across 11 European countries provide access to a substantial market for hearing protection products, particularly in industrial and recreational sectors.

The EU hearing protection market is highly regulated and competitive, with established players like 3M and Honeywell. AXIL's premium positioning with products like GS Extreme 2.0® and XCOR Digital® could resonate in these markets, where safety regulations drive consistent demand. However, success will depend heavily on Terrang MP-Sec France's distribution capabilities and local market penetration.

While this deal marks a strategic milestone for international expansion, investors should note that building market share in the EU typically requires significant time and resources. The agreement's terms, revenue projections and minimum purchase commitments are not disclosed, making it difficult to quantify the near-term financial impact.

LOS ANGELES, Nov. 04, 2024 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (“AXIL” or the “Company”) (NYSE American: AXIL), an emerging global consumer products company for AXIL® hearing protection and enhancement products and Reviv3® hair and skin care products, announces it has signed a distribution agreement (“Agreement”) with Terrang MP-Sec France for the distribution of its hearing protection products.

Under the Agreement, Terrang MP-Sec France will have exclusive rights to distribute the AXIL product portfolio within France, Belgium, Netherlands, Luxembourg, Denmark, Spain, Portugal, Sweden, Finland, Italy, and Switzerland. The Agreement includes AXIL’s lineup of hearing performance systems, including GS Extreme 2.0®, XCOR®, XCOR Digital®, and the Trackr™ series hearing solutions.

“This agreement aims to strengthen and expand our distribution network within the EU, supporting our efforts to establish a global presence,” commented AXIL CEO Jeff Toghraie. “We expect this agreement to drive growth and enhance support for our customers in the EU as we focus on developing and diversifying our revenue channels in the international market.”

About Terrang MP-Sec France

Terrang MP-Sec France supplies premium products, equipment, and hardware to authorities and government agencies worldwide, ensuring optimal conditions for successful mission outcomes. With strong relationships in the military, police, and security sectors, Terrang MP-Sec France has a unique advantage, enabling collaboration with top professionals and the global distribution of high-quality products.

About AXIL

AXIL (NYSE American: AXIL) is an emerging global e-commerce consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® Procare brand - selling products in the United States, Canada, the European Union, and throughout Asia.

To learn more, please visit the Company's AXIL® website at www.axilbrands.com and its Reviv3® website at www.reviv3.com.

Forward-Looking Statements

This press release contains a number of forward-looking statements within the meaning of the federal securities laws. The use of words such as “believe,” “expect,” “continue,” “will,” “aim,” “should,” and ”focus,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available information, and management’s beliefs, projections, and current expectations, and are subject to a number of significant risks and uncertainties, many of which are beyond management’s control and may cause the Company’s results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things: (i) the Company’s ability to grow net sales as anticipated and perform in accordance with guidance; (ii) our ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives, including integrating the AXIL® brand; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company product costs and other costs of doing business, and reduce the Company’s earnings; and (vii) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and the Israel-Hamas conflict, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.

Investor Relations:
CORE IR
(516)-222-2560
investors@axilbrands.com


FAQ

What European countries are included in AXIL's distribution agreement with Terrang MP-Sec France?

The distribution agreement covers France, Belgium, Netherlands, Luxembourg, Denmark, Spain, Portugal, Sweden, Finland, Italy, and Switzerland.

What AXIL products will be distributed under the Terrang MP-Sec France agreement?

The agreement includes AXIL's hearing performance systems: GS Extreme 2.0®, XCOR®, XCOR Digital®, and the Trackr™ series hearing solutions.

When did AXIL announce its European distribution agreement?

AXIL announced the distribution agreement with Terrang MP-Sec France on November 4, 2024.

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