AwareID Plug-In for WordPress Makes Biometric Authentication Available on WordPress Marketplace

Rhea-AI Summary

Aware, Inc. (NASDAQ: AWRE) has launched AwareID, its cloud-based authentication platform, on the WordPress Marketplace. This move aims to make biometric authentication more accessible to businesses, offering secure, fast, and cost-effective solutions for website owners and developers. The plug-in enables biometric-based KYC and authentication to reduce fraud, protect revenue, and meet compliance regulations.

Key points:

• AwareID is now available as a plug-in for WordPress users
• Builds upon previous integration with WooCommerce for online gaming and sweepstakes
• Offers immediate use cases for online gambling, retail, and content access control
• Joins Aware's existing technology stack, including White Labeled Apps, SDKs, APIs, and OpenID Connect integration options

This launch is expected to significantly impact various industries, particularly e-commerce, by democratizing access to biometric authentication solutions.

Positive

• Launch of AwareID on WordPress Marketplace expands market reach
• Potential for increased adoption across various industries
• Easy integration for WordPress users with minimal upfront investment
• Diversification of implementation methods (SDK, API, Low Code, OpenID Connect)

Negative

• None.

Insights

Tech Expert

The launch of AwareID on the WordPress Marketplace is a strategic move by Aware, Inc. to expand its reach in the biometric authentication market. This plug-in offers a cloud-based solution for secure facial recognition, making it accessible to a vast number of businesses using WordPress.

Key points to consider:

• Easy integration for WordPress users, potentially increasing Aware's customer base
• Targets multiple industries, including online gambling, e-commerce and content access control
• Offers a password-free authentication method, enhancing security and user experience
• Aligns with the growing trend of biometric authentication in various sectors

While this launch could lead to increased adoption and revenue for Aware, the actual impact will depend on market reception and integration rates. Investors should monitor user adoption metrics and any subsequent revenue growth in coming quarters to gauge the success of this strategy.

Market Research Analyst

The integration of AwareID into the WordPress Marketplace represents a significant market expansion opportunity for Aware, Inc. WordPress powers approximately 43% of all websites, providing a massive potential customer base. This move could substantially increase Aware's market penetration in the biometric authentication space.

Key market implications:

• Broadens Aware's addressable market beyond its traditional sectors
• Positions the company to capitalize on the growing demand for secure, user-friendly authentication solutions
• Aligns with the trend towards passwordless authentication, which is expected to see strong growth
• Potential for recurring revenue through subscription-based pricing models

However, success will depend on factors such as competitive pricing, ease of integration and the overall performance of the solution. Investors should watch for adoption rates and any shifts in Aware's revenue model as indicators of this strategy's effectiveness.

Wide Range of Industries Stand to Benefit from Access to Industry-Leading, Cloud-Based Biometric Authentication Solution

BURLINGTON, Mass., Oct. 22, 2024 (GLOBE NEWSWIRE) -- In an effort to make biometric authentication more readily accessible to businesses, Aware, Inc. (NASDAQ: AWRE) has launched AwareID, its cloud-based authentication platform, to the WordPress Marketplace. Aware's differentiated approach delivers secure biometric-based KYC and authentication for business owners, website owners, and website developers who wish to reduce fraud, protect revenue, and meet compliance regulations effortlessly using biometrics. WordPress users can now seamlessly integrate Aware’s plug-in to enable secure, fast, and cost-effective cloud-based biometric authentication. This news builds upon a previous announcement whereby Aware announced an AwareID plug-in for online gaming and sweepstakes operators running WooCommerce, the open-source, fully customizable e-commerce platform built on WordPress.

“As the market for biometric authentication continues to grow, we are able to connect many more use cases where our biometric platform technology adds tremendous value, in addition to online gambling and sports betting,” says Heidi Hunter, Chief Product Officer, Aware. “By making AwareID widely accessible on the WordPress Marketplace, we’re essentially opening the door to any business running on WordPress to implement an extremely user-friendly, web-browser based biometric authentication (facial recognition) solution in just a few minutes, with virtually no up-front infrastructure investments. Being that WordPress is one of the largest content management companies in the world, we are excited to be launched into the marketplace, enabling businesses to securely onboard and go password free.”

With this incorporation into the marketplace, there are several immediate use cases. The first continues to be online gambling and sports betting, where online gaming sweepstakes operators allow consumers to purchase sweepstakes activity through WooCommerce on their WordPress sites. A second application is online and storefront retail sites using WooCommerce that need a way to secure check-out, prevent fraud and onboard consumers for ongoing checkout activity. A third is that organizations can use WordPress for content access and access control. If these organizations secure access to site content on WordPress, they can go password-free by registering end-users through biometric authentication, enabling secure and easy access to content.

In addition to making AwareID more broadly accessible via the marketplace, the WordPress integration method joins Aware's current technology stack including White Labeled Apps, Native SDK's, Web SDK's, API's, Low Code and OpenID Connect integration options. This configurability demonstrates the diversity of methods in which it may be implemented by customers with a range of needs and existing IT resources.

“We’re tremendously excited about this announcement and capability,” continues Hunter. “It further democratizes access to biometric authentication, with no heavy lifting on the customer’s part. It’s clear that the opportunities that WordPress Marketplace will provide will be extremely impactful, particularly in e-commerce.”

About Aware
Aware is a global biometric platform company that uses data science, machine learning, and artificial intelligence to tackle everyday business and identity challenges through biometrics. For over 30 years we’ve been a trusted name in the field. Aware’s offerings address the growing challenges that government and commercial enterprises face in knowing, authenticating and securing individuals through frictionless and highly secure user experiences. Our algorithms are based on diverse operational data sets from around the world, and we prioritize making biometric technology in an ethical and responsible manner. Aware is a publicly held company (NASDAQ: AWRE) based in Burlington, Massachusetts. To learn more, visit our website or follow us on LinkedIn and X.

Safe Harbor Warning
Portions of this release contain forward-looking statements regarding future events and are subject to risks and uncertainties, such as our expectations regarding our new product. Aware wishes to caution you that there are factors that could cause actual results to differ materially from the results indicated by such statements, including the risks that i) a significant commercial market for biometrics technology may not develop, and if it does, we may not be successful in that market; ii) the biometrics market may not experience significant growth or our products may not achieve broad acceptance; iii) we face intense competition from other biometrics solution providers; iv) our business is subject to rapid technological change; v) our software products may have errors, defects or bugs which could harm our business; and vi) part of our future business is dependent on market demand for, and acceptance of, the cloud-based model for the use of software. We refer you to the documents Aware files from time to time with the Securities and Exchange Commission, specifically the section titled Risk Factors in our annual report on Form 10-K for the fiscal year ended December 31, 2023 and other reports and filings made with the Securities and Exchange Commission.

CONTACT
Company Contact
Delaney Gembis
Aware, Inc.
781-687-0393
marketing@aware.com

FAQ

What is AwareID and how does it integrate with WordPress?

AwareID is Aware's cloud-based biometric authentication platform. It integrates with WordPress as a plug-in, allowing website owners and developers to easily implement secure, fast, and cost-effective biometric authentication on their WordPress sites.

What industries can benefit from Aware's (AWRE) WordPress integration?

Industries that can benefit include online gambling and sports betting, e-commerce retail sites using WooCommerce, and organizations requiring secure content access control on their WordPress sites.

How does AwareID's integration with WordPress affect Aware's (AWRE) market position?

The integration expands Aware's market reach by making their biometric authentication solution more accessible to a wider range of businesses, potentially increasing adoption and market share for AWRE.

What are the key features of AwareID offered by Aware (AWRE) on WordPress?

Key features include biometric-based KYC and authentication, fraud reduction, revenue protection, and compliance with regulations. It offers a user-friendly, web-browser based facial recognition solution that can be implemented quickly with minimal upfront investment.