Aspira Women’s Health, Inc. Expands Senior Leadership Team with Addition of Mr. Michael Newton as Head of Sales and Marketing

Rhea-AI Summary

Aspira Women’s Health (Nasdaq: AWH) has appointed Mr. Michael Newton as the new Head of Sales and Marketing, bringing over 20 years of experience in diagnostics to the company. Newton will oversee U.S. commercialization, focusing on driving adoption of the OVA1Plus product for early ovarian cancer risk detection. President and CEO Valerie Palmieri expressed enthusiasm for Newton's strategic expertise in enhancing product adoption and market growth. Aspira aims to solidify its position in gynecologic health with innovative testing solutions and advanced technology transfer.

Positive

• Appointment of Michael Newton as Head of Sales and Marketing expected to enhance commercialization efforts.
• Newton's extensive experience in diagnostics may drive higher adoption of OVA1Plus and strengthen market position.

Negative

• Transitioning leadership may introduce temporary challenges in continuity and strategy execution.

AUSTIN, Texas, Feb. 22, 2022 (GLOBE NEWSWIRE) -- Aspira Women’s Health, Inc. (Nasdaq: AWH), a bioanalytical-based women’s health company, today announced the appointment of Mr. Michael Newton as Head of Sales and Marketing who brings to the company over twenty years of experience in the diagnostic healthcare area.

In this role, Mr. Newton will be responsible for overseeing the Company’s entire U.S. commercialization strategy, including current products, new products and future services. He will lead the national sales force, driving adoption of the OVA1Plus product and establishing it as the standard of care for early risk detection of ovarian cancer, helping to achieve the goal of establishing Aspira as an industry leader in gynecologic health.

“We are excited to welcome Michael to the Aspira family. He brings a wealth of experience in the commercialization of diagnostics along with his strategic and tactical planning skills and experience in driving sales and marketing organizations. He will undoubtedly be instrumental in taking the Company to the next level of growth and market adoption of our innovative products,” stated Valerie Palmieri, President and CEO of Aspira. “We look forward to his contributions in driving awareness, growth and overall product adoption.”

Mr. Newton added, “I am thrilled to join this motivated team to establish Aspira as a leader in women’s gynecological health. The team here has done an exceptional job raising awareness, and I look forward to taking it to the next level.”

Mr. Michael J. Newton joins Aspira from his role as Chief Commercial Officer at Insight Medical Genetics, a full-service genetic testing company focused on women’s health, where he led sales, marketing, training, and sales operations. Prior to that, he was the Chief Operating Officer at Legion Victrix Corp, and led sales and marketing at Shield Bio. Mr. Newton rose through the sales ranks at Roche Sequencing, where he served as regional business director promoting the Harmony NIPT Test, a genetic sequencing test for prenatal abnormalities. He began his career at Valeant Dermatology where he was the top-ranked sales director four years running. Mr. Newton holds a Bachelor of General Studies with minors in psychology, sociology, and English from the Louisiana State University

About Aspira Women’s Health Inc.
Aspira Women’s Health Inc. is transforming women’s health with the discovery, development, and commercialization of innovative testing options and bio-analytical solutions that help physicians assess risk, optimize patient management, and improve gynecologic health outcomes for women.  Aspira Women’s Health is particularly focused on closing the ethnic disparity gap in ovarian cancer risk assessment and developing solutions for pelvic diseases such as pelvic mass risk assessment and endometriosis. OVA1plus^TM combines our FDA-cleared products, OVA1® and OVERA®, to detect risk of ovarian malignancy in women with adnexal masses. Aspira GenetiX^TM testing offers both targeted and comprehensive genetic testing options with a gynecologic focus. With over 10 years of expertise in ovarian cancer risk assessment, Aspira Women’s Health is working to deliver a portfolio of pelvic mass products over a patient’s lifetime with our cutting-edge research. The next generation of products in development include OVAWatch^TM and EndoCheck^TM.    To improve patient accessibility, Aspira Women’s Health has recently launched our Aspira Synergy technology transfer platform to empower health systems, academics, regional labs, and physician group labs to conduct genetic and specialty tests in-house. Visit our website for more information at www.aspirawh.com.

Forward-Looking Statements
This press release contains forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995, including statements regarding the expected use of Aspira Synergy Genetics by Axia Women’s Health physicians and the expected launch of Aspira Synergy specialty tests. These statements involve a number of risks and uncertainties.  All statements other than statements of historical facts contained in this press release are forward-looking statements. Words such as “may,” “expects,” “intends,” “anticipates,” “believes,” “estimates,” “plans,” “seeks,” “could,” “should,” “continue,” “will,” “potential,” “projects” and similar expressions are intended to identify forward-looking statements.  These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties, and assumptions, including the risks and uncertainties described in the section entitled “Risk Factors” in Aspira Women’s Health’s Annual Report on Form 10-K for the year ended December 31, 2020. The events and circumstances reflected in Aspira Women’s Health’s forward-looking statements may not be achieved or occur and actual results could differ materially from those projected in the forward-looking statements.  Aspira Women’s Health expressly disclaims any obligation to update, amend or clarify any forward-looking statements to reflect events, new information or circumstances occurring after the date of this press release, except as required by law.

Investor Relations Contact:
Ashley R. Robinson
LifeSci Advisors, LLC
Tel 617-430-7577
Arr@lifesciadvisors.com

FAQ

Who is Michael Newton and what will be his role at Aspira Women’s Health?

Michael Newton is appointed as Head of Sales and Marketing at Aspira Women’s Health, tasked with overseeing the U.S. commercialization strategy.

What is OVA1Plus and how does it relate to Aspira Women’s Health?

OVA1Plus is a product by Aspira Women’s Health aimed at early risk detection of ovarian cancer.

What are Aspira Women’s Health's goals following the appointment of Michael Newton?

The company aims to enhance market adoption of its products and solidify its leadership in gynecologic health.

How might Michael Newton's experience benefit Aspira Women’s Health?

Newton's extensive background in diagnostics and sales is expected to drive growth and product adoption for Aspira.