Avid Introduces MediaCentral | Stream to Help Broadcasters Make Way for Seamless IP Content Contribution

Rhea-AI Summary

Avid has launched MediaCentral | Stream, a software-only solution for ingesting IP streams for news and live TV production. Available immediately, it supports incoming streams from various devices and integrates with both on-premises and cloud-based workflows. This solution streamlines the contribution process, offering a secure, reliable way to manage media content while reducing operational costs and speeding up turnaround times for breaking news. It supports common protocols like RTMP and SRT, ensuring flexibility for users.

Positive

• Introduction of MediaCentral | Stream enhances workflow efficiency for IP stream contributions.
• Supports multiple devices for incoming streams, facilitating diverse production setups.
• Reduces operational costs and turnaround time for news production.

Negative

• None.

New solution provides simple, reliable and secure contribution from IP streams into Avid’s MediaCentral platform for fast turnaround workflows

BURLINGTON, Mass., Jan. 14, 2021 (GLOBE NEWSWIRE) -- Avid^® (Nasdaq: AVID) today announced the introduction and immediate availability of MediaCentral | Stream, an agnostic and software-only solution that enables the ingest of incoming IP streams for television news and remote live TV production scenarios in both on-premises and cloud-based production workflows. Supporting IP contribution from anywhere and from any device – including cameras, encoders and mobile devices – MediaCentral | Stream unlocks the power of IP for production applications running on the MediaCentral platform.

With more media companies adopting IP for contribution using mobile networks and standard internet to reduce costs, MediaCentral | Stream enables simple, secure and reliable contribution from multiple incoming IP streams, including Haivision and LiveU, into the MediaCentral platform for fast content turnaround. Users can preview incoming streams, record them in production friendly formats and edit media while the recording is ongoing. With support for the two most common IP stream protocols, RTMP and SRT, users get access to a flexible and scalable architecture regardless of where the production is deployed.

“IP protocols are being leveraged more and more for contribution to support news, sports and remote live production providing significant cost and operational benefits,” said Raul Alba, Director of Product Marketing - Media and Cloud at Avid. “MediaCentral l Stream enables those incoming streams to be ingested, re-wrapped or transcoded into production-friendly formats to support on premises or cloud-deployed Avid production workflows.”

MediaCentral | Stream dramatically simplifies the processes involved in remote IP contribution, while reducing operational expenses, shortening time-to-air for breaking news and helping to grow audiences. Content delivered via compressed IP streams can be used just like any other content ingested into Avid production environments, such as via SDI recordings or file-based ingest. This avoids disruption to well-established workflows and makes it easier for media received via IP streams to be previewed and edited within the MediaCentral platform and in Media Composer^® and other production tools.

Users can produce content for remote events faster and more efficiently, so they can be shared on digital channels quicker. Teams can receive streams from remote senders in a variety of formats and have them available in the production system as quickly as possible. This lets them produce stories and highlights for digital distribution and linear broadcast even while the recording is ongoing, all safe in the knowledge that security is assured through end-to-end encryption and secure authentication processes.

For more information, please visit Avid Media & Workflow Management Solutions.

About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer^®, Pro Tools^®, Avid NEXIS^®, MediaCentral^®, iNEWS^®, AirSpeed^®, Sibelius^®, Avid VENUE^™, FastServe^®, and Maestro^™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs

FAQ

What is MediaCentral | Stream by Avid?

MediaCentral | Stream is a software-only solution that enables the ingest of IP streams for television news and remote live TV production.

How does MediaCentral | Stream improve production workflows?

It simplifies the contribution process by allowing secure and reliable incoming IP streams into Avid’s MediaCentral platform.

What protocols does MediaCentral | Stream support?

It supports RTMP and SRT protocols, ensuring flexible and scalable production architecture.

When was MediaCentral | Stream launched?

MediaCentral | Stream was announced and made available on January 14, 2021.

What are the benefits of using MediaCentral | Stream for news production?

It reduces operational costs, shortens time-to-air for breaking news, and integrates easily with existing workflows.