Continental and Aurora Finalize Design of World’s First Scalable Autonomous Trucking System
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Insights
The partnership between Continental and Aurora Innovation marks a significant advancement in the autonomous vehicle (AV) sector. The completion of the Aurora Driver's hardware and fallback system design, coupled with a clear production roadmap, suggests a strategic move towards capturing a substantial share of the AV market. This collaboration combines Continental's manufacturing prowess with Aurora's technological expertise, potentially accelerating the commercialization of autonomous trucks.
From a market perspective, the AV industry is poised for growth, driven by advancements in technology and increasing demand for efficient logistics solutions. The successful deployment of the Aurora Driver could disrupt traditional trucking, offering cost savings, improved safety and increased efficiency. Investors should note the potential for increased revenue streams for both companies, but also the risks associated with the high costs of research and development and the regulatory hurdles that AV technologies face.
The projected start of production in 2027 indicates a long-term investment horizon. Shareholders of both companies may experience fluctuations in stock prices as milestones are reached or if there are any setbacks in the development process. Industry observers will closely monitor the progress of this partnership as it could set a precedent for future collaborations in the AV space.
The announcement by Continental and Aurora Innovation is a testament to the automotive industry's shift towards autonomous technologies. The integration of the Aurora Driver – an SAE Level 4 autonomous driving system – signifies a move beyond experimental applications to practical, scalable solutions. Continental's commitment to start production of the Aurora Driver in 2027 reflects confidence in the technology's maturity and market readiness.
SAE Level 4 autonomy implies that the vehicle can handle all aspects of driving in certain conditions without human intervention, a significant leap from Level 2 and 3 systems currently available in some consumer vehicles. This level of autonomy could revolutionize the trucking industry by addressing the driver shortage and reducing human error-related accidents.
Investors should consider the impact of this technology on the entire automotive supply chain. As Continental integrates the Aurora Driver into trucks, there could be a shift in demand for traditional automotive components towards more sophisticated sensors and control units. This could affect suppliers and competitors differently, potentially leading to a revaluation of companies within the sector.
The financial implications of Continental and Aurora's partnership are multifaceted. The initial investment in research and development is substantial, but the potential returns could be transformative if autonomous trucks become widely adopted. The successful commercialization of the Aurora Driver could lead to new revenue models, such as 'as-a-service' offerings, which would provide recurring income streams for the companies involved.
It is crucial for investors to assess the cost structure of the Aurora Driver's production and the pricing strategy for the end product. The one million-mile design life of the system suggests a focus on long-term reliability and customer value, which could translate into a strong competitive advantage and pricing power. Moreover, the establishment of a service playbook and maintenance network is indicative of a holistic approach to market entry, which could improve customer adoption rates.
While the long-term prospects seem promising, investors should also be aware of the capital-intensive nature of this venture and the potential impact on the companies' financials in the short to medium term. The timeline to production also leaves room for technological advancements by competitors, which could alter market dynamics and affect the anticipated return on investment.
- Aurora and Continental reach key development milestone of exclusive partnership: Completion of blueprint and design of the future Aurora Driver hardware and fallback system
- Companies release a roadmap to the planned Start of Production (SOP) in 2027 based on detailed development plans and key milestones
- Lineside integration: As part of the roadmap to 2027, Continental will work closely with and directly ship the Aurora Driver hardware to Aurora’s truck manufacturing partners
World’s first serviceable automotive-grade autonomous system at scale
Introducing new hardware to the market is complex and time-intensive, often taking years from initial design to the start of production. Recognizing this challenge early on, Aurora teamed up with Continental to jointly develop reliable, serviceable, cost-efficient autonomous hardware kits for mass production. The partnership gives Aurora a path to deploy autonomous trucks at scale after its initial driverless launch, planned at the end of 2024. With Continental's automotive development and manufacturing expertise, the future Aurora Driver will be designed to deliver customer value for one million miles.
“Technologies for autonomous mobility present the biggest opportunity to transform driving behavior since the creation of the automobile,” said Philipp von Hirschheydt, Executive Board member for the Automotive Group sector at Continental. “Achieving this milestone puts us on a credible path to deploy easy-to-service autonomous trucking systems that customers demand.”
Joining engineering forces to maximize safety
Aurora is also working with Continental’s world-class engineering team to provide an industrialized fallback system that is expected to go into production in 2027. To operate safely without a human driver, autonomous vehicles require built-in redundancies that provide backups in the rare case a component or sensor fails. One of these redundancies is the fallback system – a specialized secondary computer that can take over operation if a failure occurs in the primary system. This innovative dual engineering approach is intended to reduce the exposure of the main and fallback system to single points of failure.
“From day one, we knew we’d need to build a strong ecosystem of partners to bring this technology to market safely and at a commercial scale,” said Chris Urmson, Co-Founder and CEO at Aurora. “Finalizing the design of our future hardware is a meaningful step toward making the unit economics of the Aurora Driver compelling and building a business for the long-term.”
The Path to the Start of Production in 2027
Continental and Aurora are also sharing their four-year partnership roadmap to commercialize thousands of autonomous trucks:
- 2023 – Blueprint and Design: Aurora and Continental align on the detailed system architecture, key requirements, and detailed technical specifications of the Aurora Driver hardware and new high-performance fallback system. This phase is complete.
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2024-2025 – Build and Test: With the system architecture in hand, Continental will build initial versions of the hardware for testing at its new facility in
New Braunfels, Texas , USA, and across its global manufacturing footprint. - 2026-2027 – Finalization, Start of Production, and Integration: Continental will industrialize and validate the future Aurora Driver hardware and fallback system before the Start of Production at its facilities. The hardware will leverage a wide spectrum of Continental’s extensive automotive product portfolio from sensors, automated driving control units (ADCU), high-performance computers (HPC), telematics units, and more. The hardware and fallback system will be shipped to Aurora’s trucking manufacturing partners for integration into autonomous-ready vehicles. During this phase, the companies will also develop a service playbook and maintenance network for Aurora’s customers.
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2027 and beyond – Deployment at Scale: Thousands of trucks integrated with the Aurora Driver are ready to autonomously haul freight across the
U.S.
“Entering an exclusive partnership with Aurora was a very good decision as it is an ideal match,” von Hirschheydt added. “Being the industry’s only tier-one supplier with a commitment to industrialize autonomous hardware kits at scale allows us to be at the forefront of and capitalize on this groundbreaking technology.”
Continental and Aurora at CES 2024
Continental will showcase its latest technologies, including its work with Aurora, at a structure exhibit in Central Plaza across from the
To learn more about this news and partnership, please visit us at Continental’s booth.
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About Continental
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of
About Aurora
Aurora (Nasdaq: AUR) is delivering the benefits of self-driving technology safely, quickly, and broadly to make transportation safer, increasingly accessible, and more reliable and efficient than ever before. The Aurora Driver is a self-driving system designed to operate multiple vehicle types, from freight-hauling trucks to ride-hailing passenger vehicles, and underpins Aurora Horizon and Aurora Connect, its driver-as-a-service products for trucking and ride-hailing. Aurora is working with industry leaders across the transportation ecosystem, including Continental, FedEx, PACCAR, Ryder, Schneider, Toyota, Uber, Uber Freight, Volvo Trucks and Werner. For Aurora’s latest news, visit aurora.tech and @aurora_inno.
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Press contacts
Mary Arraf
Head of Communications Automotive
Continental,
Phone: +1 248 766-9241
Email: mary.arraf@continental.com
Rachel Chibidakis
Partner and Product Communication
Aurora
Phone: +1 415-314-9392
Email: press@aurora.tech
Source: Continental and Aurora
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