Athene (NYSE:ATH) ranked number one in LIMRA’s 2025 U.S. Retail Annuity Survey for the third consecutive year, underscoring its leadership in guaranteed income solutions. Total 2025 fixed annuity sales were nearly $33 billion, with $17 billion+ in fixed-rate deferred and $15 billion in fixed indexed annuity sales.
Industry annuity sales reached $465 billion in 2025, driven by aging demographics and demand for protected retirement income.
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Ranked #1 in LIMRA 2025 U.S. Retail Annuity Survey (third consecutive year)
Total fixed annuity sales nearly $33B in 2025
Fixed-rate deferred annuity sales over $17B in 2025
Industry annuity sales 2025$465BTotal industry annuity sales in 2025
LIMRA ranking streak3 yearsRanked number one in 2025 U.S. Retail Annuity Survey for third consecutive year
Market Reality Check
Vol:Reported volume is 0 vers...
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VolumeReported volume is 0 versus a 20-day average of 1,056,285, limiting read-through on trading interest ahead of this news.normal
Peers on Argus
No peers with momentum or same-day headlines were detected, suggesting this LIMR...
No peers with momentum or same-day headlines were detected, suggesting this LIMRA ranking is a company-specific development rather than part of a broader move in Direct Life Insurance Carriers.
Market Pulse Summary
This announcement highlights Athene’s continued leadership in retail annuities, with nearly $33B in ...
Analysis
This announcement highlights Athene’s continued leadership in retail annuities, with nearly $33B in 2025 fixed annuity sales and top rankings in fixed-rate deferred and fixed indexed products. Industry annuity sales reached $465B, underscoring strong category demand. Investors evaluating this update may focus on how sustained market leadership, product mix, and broader rate and demographic trends influence Athene’s long-term growth and profitability trajectory versus other life and retirement carriers.
"Total 2025 fixed annuity sales, with nearly $33B in sales"
A fixed annuity is a contract with an insurance company that exchanges a lump-sum payment for a guaranteed stream of income that does not fluctuate with the market, much like converting savings into a predictable monthly paycheck. It matters to investors because it offers principal protection and steady, known returns useful for retirement planning or income stabilization, though buyers should weigh fees, surrender rules, and the insurer’s credit strength.
fixed-rate deferred annuityfinancial
"Total 2025 fixed-rate deferred annuity sales, with over $17B in sales"
A fixed-rate deferred annuity is an insurance contract where you put in money now and it grows at a guaranteed, unchanging interest rate until you start receiving payments at a later date. It matters to investors because it offers predictable, inflation-hedged-free growth and a reliable future income stream—like locking money into a savings bond that won’t change—helpful for retirement planning, though it limits access to funds and can carry fees or surrender penalties.
fixed indexed annuityfinancial
"Total 2025 fixed indexed annuity sales, with $15B in sales"
A fixed indexed annuity is an insurance contract that pays interest linked to the performance of a stock-market index while protecting your principal from market losses. Think of it as a savings plan tied to an index with a safety net: you get limited upside when the index rises and are shielded when it falls, but you face restrictions on withdrawals and possible fees. Investors care because it can provide steady, low-risk retirement income with trade-offs in liquidity and potential returns.
guaranteed income solutionsfinancial
"top provider of guaranteed income solutions"
Guaranteed income solutions are financial products or arrangements that promise a steady stream of payments over a set period or for life, such as annuities or pension-style contracts. They matter to investors because they act like a reliable paycheck within a portfolio, reducing the risk of running out of money and smoothing cash flow, but trade-offs include lower growth potential, fees, and reliance on the issuer's ability to meet the promise.
AI-generated analysis. Not financial advice.
WEST DES MOINES, Iowa, March 24, 2026 (GLOBE NEWSWIRE) -- Athene, the leading retirement solutions company and subsidiary of Apollo Global Management, Inc. (NYSE:APO), ranked number one in LIMRA’s 2025 U.S. Retail Annuity Survey for the third consecutive year, reinforcing the company’s leadership position as the top provider of guaranteed income solutions.
“Athene’s market leadership reflects the strength of the model we’ve built to serve our distribution partners and their clients,” said Sean Brennan, Co-President and Chief Commercial Officer, Athene USA. “The need for solutions that provide reliable retirement income remains clear, and Athene’s retail annuities continue to play an important role in helping individuals achieve greater financial security in retirement.”
Athene also ranked number one in several categories, including:
Total 2025 fixed annuity sales, with nearly $33B in sales;
Total 2025 fixed-rate deferred annuity sales, with over $17B in sales; and
Total 2025 fixed indexed annuity sales, with $15B in sales.
Annuity demand remained strong in 2025, with industry sales reaching $465B for the year, driven by aging demographics, strong rates of return relative to other guaranteed products, and the increasing need for protected retirement income solutions.
About Athene Athene is the leading retirement solutions company with operations in the United States, Bermuda, Canada, and Japan. Athene is focused on providing financial security to individuals by offering an attractive suite of retirement income and savings products and also serves as a solutions provider to corporations. For more information, please visit www.athene.com.
Why did Athene (ATH) top LIMRA’s 2025 U.S. Retail Annuity Survey?
Athene led the 2025 survey by posting the highest annuity sales across categories. According to the company, Athene achieved top rankings driven by strong retail demand and its distribution model, with nearly $33B in total fixed annuity sales in 2025.
How much did Athene (ATH) sell in total fixed annuities in 2025?
Athene reported nearly $33 billion in total fixed annuity sales for 2025. According to the company, that figure includes over $17 billion in fixed-rate deferred sales and $15 billion in fixed indexed annuity sales.
What were Athene’s 2025 fixed-rate deferred annuity sales (ATH)?
Athene recorded more than $17 billion in fixed-rate deferred annuity sales in 2025. According to the company, this contribution helped secure Athene’s overall #1 ranking in LIMRA’s 2025 U.S. Retail Annuity Survey.
How large were fixed indexed annuity sales for Athene (ATH) in 2025?
Athene reported $15 billion in fixed indexed annuity sales for 2025. According to the company, strong demand for protected retirement income and their distribution partnerships supported this performance.
What does LIMRA’s 2025 industry total mean for Athene (ATH) investors?
Industry annuity sales reached $465 billion in 2025, reflecting robust market demand for annuities. According to the company, Athene’s top market share and product mix position it to benefit from ongoing demand for guaranteed retirement income.
