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Jay Whitehead Joins Asure as Senior Vice President of AsurePay(TM) and Marketplace 

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Asure (NASDAQ: ASUR) has appointed Jay Whitehead as Senior Vice President to lead its AsurePay™ Platinum VIP Banking card and Marketplace businesses. Whitehead, a seasoned executive with extensive experience in HR and pay technology, brings expertise from founding Human Resources Outsourcing Today magazine and leading various media and HR companies.

The appointment aligns with Asure's strategy to enhance its banking card services, particularly the AsurePay™ Platinum VIP Banking offering, which provides premium features comparable to cards requiring $75,000 deposit minimums. The initiative aims to extend high-end banking benefits to working individuals, especially focusing on non-exempt and underbanked workers.

CEO Pat Goepel emphasized that this strategic hire positions Asure to capitalize on significant opportunities in both the card and marketplace segments, serving their payroll client base of nearly two million employees.

Asure (NASDAQ: ASUR) ha nominato Jay Whitehead come Vicepresidente Senior per guidare le sue attività relative alla carta bancaria AsurePay™ Platinum VIP e al Marketplace. Whitehead, un dirigente esperto con una vasta esperienza nella tecnologia HR e nei pagamenti, porta con sé competenze acquisite dalla fondazione della rivista Human Resources Outsourcing Today e dalla direzione di varie aziende nei settori dei media e delle risorse umane.

Questa nomina è in linea con la strategia di Asure di migliorare i suoi servizi di carte bancarie, in particolare l'offerta AsurePay™ Platinum VIP, che fornisce funzionalità premium paragonabili a quelle delle carte che richiedono un deposito minimo di $75,000. L'iniziativa mira a estendere i vantaggi bancari di alto livello per i lavoratori, concentrandosi in particolare sui lavoratori non esentati e sotto-bancari.

Il CEO Pat Goepel ha sottolineato che questa assunzione strategica posiziona Asure per capitalizzare su opportunità significative sia nei segmenti delle carte che del marketplace, servendo la propria base di clienti payroll di quasi due milioni di dipendenti.

Asure (NASDAQ: ASUR) ha nombrado a Jay Whitehead como Vicepresidente Senior para liderar sus negocios de tarjetas bancarias AsurePay™ Platinum VIP y Marketplace. Whitehead, un ejecutivo experimentado con amplia experiencia en tecnología de RRHH y pagos, aporta su experiencia de haber fundado la revista Human Resources Outsourcing Today y de dirigir diversas empresas de medios y RRHH.

La nominación está alineada con la estrategia de Asure de mejorar sus servicios de tarjetas bancarias, especialmente la oferta AsurePay™ Platinum VIP, que proporciona características premium comparables a las tarjetas que requieren un depósito mínimo de $75,000. La iniciativa tiene como objetivo extender los beneficios bancarios de alta gama a los trabajadores, enfocándose especialmente en los empleados no exentos y aquellos no bancarizados.

El CEO Pat Goepel enfatizó que esta contratación estratégica posiciona a Asure para capitalizar oportunidades significativas tanto en el segmento de tarjetas como en el de marketplace, sirviendo a su base de clientes de nómina de casi dos millones de empleados.

Asure (NASDAQ: ASUR)는 Jay Whitehead를 수석 부사장으로 임명하여 AsurePay™ Platinum VIP 뱅킹 카드 및 마켓플레이스 비즈니스를 이끌게 했습니다. Whitehead는 인사 및 급여 기술 분야에서 풍부한 경험을 가진 베테랑 경영자로, Human Resources Outsourcing Today 매거진 창간과 다양한 미디어 및 HR 기업을 이끌었던 경험을 가지고 있습니다.

이번 임명은 Asure의 뱅킹 카드 서비스, 특히 AsurePay™ Platinum VIP 카드 제공을 강화하려는 전략과 일치하며, 이는 최소 $75,000의 예치금을 요구하는 카드와 유사한 프리미엄 기능을 제공합니다. 이 이니셔티브는 근로자, 특히 비면세 및 저소득 근로자에게 고급 뱅킹 혜택을 확장하는 것을 목표로 하고 있습니다.

CEO Pat Goepel은 이번 전략적 채용이 Asure가 카드 및 마켓플레이스 부문 모두에서 중요한 기회를 활용할 수 있도록 위치를 잡아준다고 강조했습니다. 이로 인해 거의 두 백만 명의 직원으로 구성된 급여 고객 기반을 지원하게 됩니다.

Asure (NASDAQ: ASUR) a nommé Jay Whitehead au poste de Vice-Président Senior pour diriger ses activités de carte bancaire AsurePay™ Platinum VIP et de Marketplace. Whitehead, un cadre chevronné avec une vaste expérience dans la technologie RH et le paiement, apporte son expertise provenant de la fondation du magazine Human Resources Outsourcing Today et de la direction de diverses entreprises de médias et de RH.

Cette nomination s'inscrit dans la stratégie d'Asure visant à améliorer ses services de cartes bancaires, en particulier l'offre AsurePay™ Platinum VIP, qui propose des fonctionnalités premium comparables à celles des cartes nécessitant des dépôts minimums de 75 000 $. L'initiative vise à étendre les avantages bancaires haut de gamme aux travailleurs, en se concentrant particulièrement sur les travailleurs non exemptés et sous-bancarisés.

Le PDG Pat Goepel a souligné que cette embauche stratégique positionne Asure pour tirer parti d'opportunités significatives tant dans le segment des cartes que dans celui du marché, en servant sa base de clients de paie composée d'environ deux millions d'employés.

Asure (NASDAQ: ASUR) hat Jay Whitehead zum Senior Vice President ernannt, um die Geschäfte mit der AsurePay™ Platinum VIP-Bankkarte und Marketplace zu leiten. Whitehead, ein erfahrener Führungskraft mit umfangreicher Erfahrung in der HR- und Zahlungstechnologie, bringt Fachwissen ein, das er bei der Gründung des Magazins Human Resources Outsourcing Today und der Leitung verschiedener Medien- und HR-Unternehmen erworben hat.

Die Ernennung steht im Einklang mit Asures Strategie, die Bankkartenservices zu verbessern, insbesondere das Angebot AsurePay™ Platinum VIP, das Premium-Funktionen bietet, die mit Karten vergleichbar sind, die Mindesteinlagen von 75.000 USD erfordern. Die Initiative zielt darauf ab, hochwertigen Bankvorteil für arbeitende Personen zu erweitern, insbesondere für nicht-exempt und unterbankte Arbeitnehmer.

CEO Pat Goepel betonte, dass diese strategische Einstellung Asure in die Lage versetzt, bedeutende Chancen sowohl im Karten- als auch im Marktplatzsegment zu nutzen, um ihre Payroll-Kundenbasis von nahezu zwei Millionen Arbeitnehmern zu bedienen.

Positive
  • Strategic expansion into premium banking services with AsurePay™ Platinum VIP Banking card
  • Access to large customer base of nearly 2 million employees through existing payroll clients
  • Potential revenue growth through untapped marketplace opportunities
Negative
  • None.

Seasoned executive, entrepreneur, and HCM thought leader to drive innovation and foster strategy partnerships at fast-growing payroll provider

AUSTIN, Texas, Jan. 07, 2025 (GLOBE NEWSWIRE) -- Asure (NASDAQ: ASUR), a leading provider of cloud-based Human Capital Management (HCM) software solutions, announced today that serial HR and pay technology pioneer Jay Whitehead has joined to lead its AsurePay™ Platinum VIP Banking card and Marketplace businesses.

Jay Whitehead founded Human Resources Outsourcing Today magazine and HRO World conferences, and led or helped lead media companies including CRN, PC Magazine, UPSIDE and Daily Journals, and HR, PEO and payment companies including Ultimate Software, TriNet, employeeservice.com, Rideau Recognition, PeopleDoc and recently, LeagueNetwork.com and ReentryCenters.com. He earned a BA from UCLA and a strategic finance certificate at Harvard Business School.

“Our payroll clients representing nearly two million employees tell us they want AsurePay™ Platinum VIP Banking, whose features even beat cards with $75,000 deposit minimums. Jay’s experience and energy gives Asure the winning hand to realize our large card and marketplace opportunities,” said CEO and Chairman Pat Goepel.

“Asure’s employer and payroll customers will want AsurePay™ Platinum VIP Banking to be at the top of their wallet. It’s 2025, about time for working folks, especially non-exempt workers who are underbanked, to get all the banking benefits of high earners,” said Jay Whitehead, Asure’s Senior Vice President. “And the Asure Marketplace is a deep well of value for companies who can help Asure’s largely untapped payroll base access value in financial and consumer products and services.”

About Asure

Asure (NASDAQ: ASUR) provides cloud-based Human Capital Management (HCM) software solutions that assist organizations of all sizes in streamlining their HCM processes. Asure's suite of HCM solutions includes HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management. The company's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency while prioritizing client interactions. For more information, please visit www.asuresoftware.com

Contact Information:
Patrick McKillop 
Vice President, Investor Relations  
617-335-5058
patrick.mckillop@asuresoftware.com


FAQ

What is Asure's (ASUR) new AsurePay™ Platinum VIP Banking card offering?

AsurePay™ Platinum VIP Banking is Asure's premium banking card service that offers features comparable to cards requiring $75,000 deposit minimums, aimed at providing high-end banking benefits to working individuals, particularly non-exempt and underbanked workers.

How many employees does Asure (ASUR) serve through its payroll clients?

Asure serves nearly two million employees through its payroll client base.

What is Jay Whitehead's new role at Asure (ASUR)?

Jay Whitehead has joined Asure as Senior Vice President, leading the AsurePay™ Platinum VIP Banking card and Marketplace businesses.

What is the target market for Asure's (ASUR) new banking card service?

The service primarily targets working individuals, especially non-exempt workers who are underbanked, aiming to provide them with premium banking benefits typically reserved for high-deposit accounts.

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