Asure Introduces Luna, the Industry’s First AI Agent for Payroll & HR
Asure (NASDAQ: ASUR) has launched Luna, the first AI agent specifically designed for payroll and HR management. Unlike traditional AI chatbots, Luna can actively perform tasks within Asure's product suite, serving both employees and administrators. The AI agent can handle various HR and payroll tasks autonomously, from updating personal information to managing benefits elections and navigating tax and labor law changes.
Luna aims to simplify complex HR processes by guiding employees through necessary updates when life changes occur, such as marriage, which might require multiple system updates. The AI agent can facilitate these changes across different systems, reducing administrative workload. For businesses, Luna helps maintain regulatory compliance while allowing HR teams to focus on strategic initiatives rather than routine requests.
Asure (NASDAQ: ASUR) ha lanciato Luna, il primo agente AI specificamente progettato per la gestione delle buste paga e delle risorse umane. A differenza dei tradizionali chatbot AI, Luna può eseguire attivamente compiti all'interno della suite di prodotti di Asure, servendo sia i dipendenti che gli amministratori. L'agente AI può gestire autonomamente vari compiti legati alle risorse umane e alle buste paga, dall'aggiornamento delle informazioni personali alla gestione delle scelte relative ai benefici e alla navigazione nelle modifiche delle leggi fiscali e del lavoro.
Luna mira a semplificare processi HR complessi guidando i dipendenti attraverso gli aggiornamenti necessari quando si verificano cambiamenti nella vita, come il matrimonio, che potrebbero richiedere aggiornamenti su più sistemi. L'agente AI può facilitare queste modifiche attraverso diversi sistemi, riducendo il carico di lavoro amministrativo. Per le aziende, Luna aiuta a mantenere la conformità normativa consentendo ai team HR di concentrarsi su iniziative strategiche piuttosto che su richieste di routine.
Asure (NASDAQ: ASUR) ha lanzado Luna, el primer agente de IA diseñado específicamente para la gestión de nómina y recursos humanos. A diferencia de los chatbots de IA tradicionales, Luna puede realizar tareas activamente dentro de la suite de productos de Asure, sirviendo tanto a empleados como a administradores. El agente de IA puede manejar diversas tareas de RRHH y nómina de manera autónoma, desde la actualización de información personal hasta la gestión de elecciones de beneficios y la navegación por cambios en las leyes fiscales y laborales.
Luna tiene como objetivo simplificar procesos complejos de RRHH guiando a los empleados a través de las actualizaciones necesarias cuando ocurren cambios en la vida, como el matrimonio, que pueden requerir múltiples actualizaciones en el sistema. El agente de IA puede facilitar estos cambios a través de diferentes sistemas, reduciendo la carga de trabajo administrativo. Para las empresas, Luna ayuda a mantener el cumplimiento normativo mientras permite que los equipos de RRHH se concentren en iniciativas estratégicas en lugar de solicitudes rutinarias.
Asure (NASDAQ: ASUR)는 급여 및 인사 관리를 위해 특별히 설계된 첫 번째 AI 에이전트인 Luna를 출시했습니다. 전통적인 AI 챗봇과 달리, Luna는 Asure의 제품군 내에서 작업을 능동적으로 수행할 수 있으며, 직원과 관리자 모두에게 서비스를 제공합니다. 이 AI 에이전트는 개인 정보 업데이트에서 복리후생 선택 관리, 세금 및 노동법 변경 탐색에 이르기까지 다양한 HR 및 급여 작업을 자율적으로 처리할 수 있습니다.
Luna는 결혼과 같은 인생의 변화가 발생할 때 필요한 업데이트를 통해 직원들을 안내하여 복잡한 HR 프로세스를 단순화하는 것을 목표로 합니다. AI 에이전트는 여러 시스템에서 이러한 변경을 용이하게 하여 관리 업무 부담을 줄일 수 있습니다. 기업에 있어 Luna는 규제 준수를 유지하는 데 도움을 주며 HR 팀이 일상적인 요청보다 전략적 이니셔티브에 집중할 수 있도록 합니다.
Asure (NASDAQ: ASUR) a lancé Luna, le premier agent d'IA spécifiquement conçu pour la gestion de la paie et des ressources humaines. Contrairement aux chatbots traditionnels, Luna peut effectuer activement des tâches au sein de la suite de produits d'Asure, servant à la fois les employés et les administrateurs. L'agent d'IA peut gérer de manière autonome diverses tâches RH et de paie, de la mise à jour des informations personnelles à la gestion des choix de prestations et à la navigation dans les changements de la législation fiscale et du travail.
Luna vise à simplifier des processus RH complexes en guidant les employés à travers les mises à jour nécessaires lorsque des changements de vie se produisent, comme le mariage, qui peut nécessiter plusieurs mises à jour dans le système. L'agent d'IA peut faciliter ces changements à travers différents systèmes, réduisant ainsi la charge de travail administrative. Pour les entreprises, Luna aide à maintenir la conformité réglementaire tout en permettant aux équipes RH de se concentrer sur des initiatives stratégiques plutôt que sur des demandes de routine.
Asure (NASDAQ: ASUR) hat Luna eingeführt, den ersten KI-Agenten, der speziell für die Lohn- und Gehaltsabrechnung sowie das Personalmanagement entwickelt wurde. Im Gegensatz zu traditionellen KI-Chatbots kann Luna aktiv Aufgaben innerhalb der Produktpalette von Asure ausführen und sowohl Mitarbeitern als auch Administratoren dienen. Der KI-Agent kann verschiedene HR- und Lohnabrechnungsaufgaben autonom erledigen, von der Aktualisierung persönlicher Informationen bis hin zur Verwaltung von Leistungswahlen und der Navigation durch Änderungen in Steuer- und Arbeitsrecht.
Luna zielt darauf ab, komplexe HR-Prozesse zu vereinfachen, indem sie Mitarbeiter durch notwendige Aktualisierungen führt, wenn Lebensänderungen eintreten, wie z.B. eine Hochzeit, die mehrere Systemaktualisierungen erfordern könnte. Der KI-Agent kann diese Änderungen über verschiedene Systeme hinweg erleichtern und somit die administrative Arbeitslast reduzieren. Für Unternehmen hilft Luna, die regulatorische Compliance aufrechtzuerhalten, während HR-Teams sich auf strategische Initiativen anstatt auf Routineanfragen konzentrieren können.
- Introduction of innovative AI agent that can actively perform HR and payroll tasks
- Potential reduction in administrative costs and workload
- Enhanced compliance management capabilities
- Improved efficiency in HR operations through automation
- None.
Insights
Luna represents a strategic pivot for Asure that could significantly strengthen its market position in the competitive HCM software space. Unlike conventional AI implementations that simply provide information, Luna's ability to execute complex, multi-step processes addresses a critical pain point in HR operations - the time-consuming nature of routine administrative tasks.
The system's architecture appears particularly sophisticated, demonstrating three key competitive advantages:
- Autonomous execution capabilities that extend beyond simple query-response interactions
- Deep integration with Asure's existing product suite, suggesting robust system interoperability
- Compliance-aware functionality that helps mitigate regulatory risks
From a business perspective, this launch could drive significant value creation through multiple channels:
- Reduced operational costs for clients by automating complex HR processes
- Increased customer retention through deeper product integration and enhanced user experience
- Potential expansion of Asure's total addressable market by making their solutions more attractive to larger enterprises
The timing of this launch is particularly strategic, as it positions Asure at the forefront of the AI revolution in HCM software. While larger competitors like Workday and ADP have introduced AI features, Luna's focus on autonomous execution rather than just assistance could provide Asure with a meaningful competitive edge in the
However, successful implementation will be crucial. The system's ability to handle complex regulatory compliance requirements and maintain accuracy in critical payroll functions will be essential for widespread adoption. The planned refinement and expansion throughout 2025 suggests a measured approach to deployment, which could help mitigate implementation risks while allowing for continuous improvement based on user feedback.
AUSTIN, Texas, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Asure (NASDAQ: ASUR), a leading provider of cloud-based Human Capital Management (HCM) software and services, today announced the introduction of Luna, a groundbreaking AI Agent designed to enhance payroll and HR management. Unlike traditional generative AI chatbots, Luna is an advanced AI agent that understands Asure’s suite of products, serves as an industry expert, and most importantly, can take action on behalf of both employees through self-service and business owners and administrators. Luna enhances payroll and HR tasks, making them more seamless for businesses and their employees.
“Luna is not just an AI chatbot that provides answers—she gets things done,” said Pat Goepel, Chairman and CEO of Asure. “With Luna, employees can simply ask for help, and she will take care of the rest—whether it’s updating personal details, changing benefits elections, or helping navigate changes in tax and labor laws. Luna makes payroll and HR frictionless.”
Luna: AI That Works for You
Employees often struggle with knowing what HR and payroll updates are necessary when life changes occur. Luna removes that complexity by guiding employees through key decisions and making the necessary changes for them.
For example, if an employee gets married and needs to update their last name, address, and benefits elections, they may not know every detail that requires updating. Luna assists by guiding the employee through the necessary changes and helping facilitate updates across payroll and HR systems, reducing administrative burden and improving efficiency for both employees and employers.
A Game-Changer for Businesses
Luna is built to help businesses stay compliant with evolving regulations while reducing administrative burden. By empowering employees to handle their HR and payroll needs through simple voice or text commands, Luna minimizes the need for HR teams to process routine requests, allowing them to focus on strategic initiatives that drive business growth.
“With Luna, we are introducing a new way to simplify payroll and HR, and we look forward to refining and expanding her functionality throughout 2025,” said Goepel. “She enhances the employee experience while helping businesses streamline operations, reduce compliance risks, and save time. It’s a win-win.”
About Asure
Asure (NASDAQ: ASUR) provides cloud-based Human Capital Management (HCM) software solutions that assist organizations of all sizes in streamlining their HCM processes. Asure's suite of HCM solutions includes HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management. The company's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency while prioritizing client interactions. For more information, please visit www.asuresoftware.com.
Media Contact:
Patrick McKillop
Vice President, Investor Relations
Asure
patrick.mckillop@asuresoftware.com
617-335-5058
FAQ
What is Asure's new Luna AI agent and how does it differ from traditional chatbots?
How will Luna impact ASUR's HR automation capabilities in 2025?
What specific HR tasks can Luna handle for Asure (ASUR) employees?
How does Luna help businesses with regulatory compliance?
