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Asset Entities Signs Agreement with Netflix Star Jas Leverette to Build Digital Dog Training Community

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Asset Entities (NASDAQ: ASST) has signed an agreement with Netflix star Jas Leverette to develop and manage a subscription-based digital dog training community on Discord. Leverette, star of 'Canine Intervention' and renowned dog behavioralist with over 460,000 Instagram followers, will provide personal instruction through his facility Cali K9 on obedience, socialization, behavior modification, and puppy training. The platform will feature problem-solving strategies for dog owners. Leverette's client list includes notable athletes like Stephen Curry and celebrities such as Michael B. Jordan and Kevin Hart.

Asset Entities (NASDAQ: ASST) ha firmato un accordo con la star di Netflix Jas Leverette per sviluppare e gestire una comunità di addestramento canino basata su abbonamento su Discord. Leverette, protagonista di 'Canine Intervention' e noto comportamentalista canine con oltre 460.000 follower su Instagram, fornirà istruzioni personali attraverso la sua struttura Cali K9 su obbedienza, socializzazione, modifica del comportamento e addestramento dei cuccioli. La piattaforma presenterà strategie per risolvere i problemi dei proprietari di cani. La lista dei clienti di Leverette include atleti di spicco come Stephen Curry e celebrità come Michael B. Jordan e Kevin Hart.

Asset Entities (NASDAQ: ASST) ha firmado un acuerdo con la estrella de Netflix Jas Leverette para desarrollar y gestionar una comunidad de entrenamiento canino basada en suscripción en Discord. Leverette, estrella de 'Canine Intervention' y reconocido especialista en comportamiento canino con más de 460,000 seguidores en Instagram, proporcionará instrucción personalizada a través de su instalación Cali K9 en obediencia, socialización, modificación de comportamiento y entrenamiento de cachorros. La plataforma contará con estrategias para resolver problemas para los dueños de perros. La lista de clientes de Leverette incluye a atletas destacados como Stephen Curry y celebridades como Michael B. Jordan y Kevin Hart.

Asset Entities (NASDAQ: ASST)는 Netflix 스타 Jas Leverette와 함께 Discord에서 구독 기반의 디지털 개 훈련 커뮤니티를 개발하고 관리하기 위한 계약을 체결했습니다. 'Canine Intervention'의 스타이자 460,000명 이상의 인스타그램 팔로워를 보유한 유명한 개 행동 전문가인 Leverette는 Cali K9 시설을 통해 복종, 사회화, 행동 수정 및 강아지 훈련에 대한 개인 지도를 제공합니다. 이 플랫폼은 개 소유자를 위한 문제 해결 전략을 제공합니다. Leverette의 고객 목록에는 Stephen Curry와 같은 유명한 운동선수 및 Michael B. Jordan과 Kevin Hart과 같은 유명인사가 포함되어 있습니다.

Asset Entities (NASDAQ: ASST) a signé un accord avec la star de Netflix Jas Leverette pour développer et gérer une communauté d'entraînement canin numérique par abonnement sur Discord. Leverette, star de 'Canine Intervention' et célèbre comportementaliste canin avec plus de 460 000 abonnés sur Instagram, fournira un enseignement personnalisé via son établissement Cali K9 sur l'obéissance, la socialisation, la modification du comportement et l'entraînement des chiots. La plateforme présentera des stratégies de résolution de problèmes pour les propriétaires de chiens. La liste de clients de Leverette comprend des athlètes notables comme Stephen Curry et des célébrités telles que Michael B. Jordan et Kevin Hart.

Asset Entities (NASDAQ: ASST) hat eine Vereinbarung mit Netflix-Star Jas Leverette unterzeichnet, um eine abonnementsbasierte digitale Hundetrainingsgemeinschaft auf Discord zu entwickeln und zu verwalten. Leverette, Star von 'Canine Intervention' und renommierter Hundeverhaltensforscher mit über 460.000 Followern auf Instagram, wird persönliche Anweisungen über seine Einrichtung Cali K9 zu Themen wie Gehorsam, Sozialisation, Verhaltensmodifikation und Welpentraining anbieten. Die Plattform wird Problemlösungsstrategien für Hundebesitzer bieten. Leverettes Kundenliste umfasst namhafte Athleten wie Stephen Curry und Prominente wie Michael B. Jordan und Kevin Hart.

Positive
  • Partnership with high-profile Netflix personality expands market reach
  • New subscription-based revenue stream through digital dog training community
  • Access to Leverette's large social media following (460,000+ Instagram, 220,000+ TikTok followers)
Negative
  • None.

Insights

This partnership represents a strategic move into the growing pet care digital services market. While Asset Entities gains access to Leverette's substantial social media following (460,000+ Instagram and 220,000+ TikTok followers), the monetization potential through subscription-based services needs careful evaluation. The pet training market is competitive, with many existing digital solutions. The Netflix connection and celebrity client base could provide differentiation, but success will depend on conversion rates and pricing strategy. The deal's financial terms and revenue-sharing model are notably absent, making it difficult to project immediate revenue impact.

DALLAS, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Asset Entities Inc. (“Asset Entities” or “the Company”) (NASDAQ: ASST), a provider of digital marketing and content delivery services across Discord and other social media platforms, and a Ternary Payment Platform company, announced today that famed dog behavioralist Jas Leverette, star of the Netflix show Canine Intervention, has selected Asset Entities to Design, Develop and Manage his dog training community server on the Discord social community platform, and has entered into an agreement with the Company to collaborate on building a subscription-based digital dog training community on Discord.

This new digital community will feature personal instruction from Jas and his team at his San Jose, California dog training facility, Cali K9, on such canine skills as obedience, socialization, behavior modification, agility, and puppy training, and will provide dog owners with assorted problem-solving strategies.

Considered one of today’s most popular dog training media influencers with over 460,000 followers on Instagram and 220,000 followers on TikTok, Mr. Leverette rose to fame in February 2021 when he began hosting Canine Intervention, a worldwide Netflix TV reality show focused on dog training. Throughout the series, which takes place in Oakland, California, Mr. Leverette demonstrates various innovative strategies to resolve a full range of canine obedience issues, including solutions that also adjust the behavior of dog owners. Through his expertise, the show has become celebrated as a useful tool for the thousands of households who love their sometimes-misbehaving pets, but who are unable to afford the services of a professional dog trainer.

His popularity on Canine Intervention has also led to many other appearances by Jas on such programs as the Ellen DeGeneres Show, Access Hollywood, TMZ, Dr. Phil, and numerous news and lifestyle shows.

Mr. Leverette’s expertise and engaging personality have enabled him to assemble a star-studded list of celebrity clients. In the sports world, these include Stephen Curry and Jonathan Kuminga of the Golden State Warriors, former Las Vegas Raiders and Seattle Seahawks running back Marshawn Lynch, Pittsburgh Steelers running back Najee Harris, various players from the San Francisco 49ers and Los Angeles Rams, and two-time former welterweight world champion boxer Andre Berto.

Among entertainers, Jas currently provides dog training services to Michael B. Jordan, Kevin Hart, Demi Moore, Rico Love, Jason Derulo, Mozzy, Coi Leray, Nef the Pharaoh, Draya Michele, Holly Robinson Peete, and Sage the Gemini. He also works with several Silicon Valley and San Francisco executives, including those from Pacific Gas and Electric, and the San Francisco Mint.

Jas Leverette from the hit Netflix series

Born in New York, Jas grew up in Oakland, where he began developing his unique brand of body language to communicate with dogs and horses. After becoming a full-time dog and horse trainer and behavior expert, he earned a certification as a PSA (Protection Sports Association) decoy, thereby gaining recognition as an expert evaluator of working dogs’ physical qualities and character traits including stamina, endurance, agility, temperament, ability to handle stress, courage, handler loyalty and the desire to work. Armed with this training, Jas began working with multiple local law enforcement agencies to train their dogs in these essential skills.

Today, after decades of training dogs and horses – as well as dozens of dog trainers themselves -- Jas maintains his passion for his work and love for the process of helping an animal – even ones with the most challenging behavior issues -- overcome their individual traumas and reach their full potential as loyal and loving pets.

Asset Entities Chief Executive Officer, Arshia Sarkhani, added, “Working with a massively popular and engaging personality such as Jas Leverette, we believe, will help make our new digital dog training initiative grow at a rapid pace. We are excited to have Jas join the Asset Entities team.”

To visit Jas Leverette’s social media pages, please go to:

https://www.instagram.com/calik9/?hl=en

https://www.youtube.com/@CaliK9DogTraining

https://www.tiktok.com/@calik9?_t=8itMFWHtgct&_r=1&fbclid=PAZXh0bgNhZW0CMTEAAaYYUOfA6WYk1zD__K-pEJZa14CSLMA9jLv2G0a9Oab57eDwkvzVmr9LN3w_aem_R4DRq-Sa4HQQC8u0dnzKOw

To learn about Asset Entities, please go to www.assetentities.com. To learn about the Ternary payment platform, please go to www.ternarydev.com. To learn about Asset Entities 360 suite of discord services, go to  https://www.ae360ddm.com/ and https://discord.gg/ae360ddm.  

About Asset Entities, Inc. 

Asset Entities Inc. is a technology company providing social media marketing, management, and content delivery across Discord, TikTok, Instagram, X (formerly Twitter), YouTube, and other social media platforms. Asset Entities is believed to be the first publicly traded Company based on the Discord platform, where it hosts some of Discord's largest social community-based education and entertainment servers. The Company's AE.360.DDM suite of services is believed to be the first of its kind for the Design, Development, and Management of Discord community servers. Asset Entities' initial AE.360.DDM customers have included businesses and celebrities. The Company also has its Ternary payment platform that is a Stripe-verified partner and CRM for Discord communities. The Company's Social Influencer Network (SiN) service offers white-label marketing, content creation, content management, TikTok promotions, and TikTok consulting to clients in all industries and markets. The Company's SiN influencers can increase the social media reach of client Discord servers and drives traffic to their businesses. Learn more at assetentities.com, and follow the Company on X at $ASST and @assetentities.

Important Cautions Regarding Forward-Looking Statements

This press release contains forward-looking statements. In addition, from time to time, representatives of the Company may make forward-looking statements orally or in writing. These forward-looking statements are based on expectations and projections about future events, which are derived from the information currently available to the Company. Such forward-looking statements relate to future events or the Company’s future performance, including its financial performance and projections, growth in revenue and earnings, and business prospects and opportunities. Forward-looking statements can be identified by those statements that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors including those that are described in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. These and other factors may cause the Company’s actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update the forward-looking statements in this release, except in accordance with applicable law.

Company Contacts:

Arshia Sarkhani, President and Chief Executive Officer
Michael Gaubert, Executive Chairman
Asset Entities Inc.
Tel +1 (214) 459-3117 
Email Contact

Investor Contact:

Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: (646) 893-5835
Email: info@skylineccg.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c5907dde-2cd0-4a37-ad5c-86f442d5d019


FAQ

What is the new partnership between Asset Entities (ASST) and Jas Leverette?

Asset Entities (ASST) has partnered with Jas Leverette to create and manage a subscription-based digital dog training community on Discord, featuring personal instruction from Leverette and his Cali K9 team.

What services will Asset Entities (ASST) provide in the dog training Discord community?

Asset Entities will design, develop, and manage the Discord server, offering instruction on obedience, socialization, behavior modification, agility, and puppy training through Leverette's expertise.

How many social media followers does Jas Leverette bring to the Asset Entities (ASST) partnership?

Jas Leverette brings over 460,000 Instagram followers and 220,000 TikTok followers to the partnership with Asset Entities.

Asset Entities Inc. Class B

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