Academy Sports + Outdoors Donates $1M to St. Jude Children's Research Hospital®

Rhea-AI Summary

Academy Sports and Outdoors (NASDAQ: ASO) has donated $1 million to St. Jude Children's Research Hospital. This initiative marks the third consecutive year of collaboration, featuring uniquely designed holiday t-shirts where a portion of proceeds supports St. Jude. The 2022 program saw a double increase in proceeds compared to the previous year, bringing Academy's total donations to $1.65 million since 2020. Eli Getson, Senior VP at Academy, emphasized the company's commitment to giving back, while St. Jude's CEO highlighted the partnership's creative impact on children's lives. The t-shirts were available exclusively at Academy's 268 stores and online.

Positive

• Increased public image and brand loyalty through charitable donations.
• Successful collaboration with St. Jude, showing positive community engagement.
• Doubling of proceeds from the holiday t-shirt program compared to the previous year.

Negative

• None.

This is the third consecutive year the two organizations have partnered

KATY, Texas, April 14, 2023 /PRNewswire/ -- Academy Sports and Outdoors ("Academy") (Nasdaq: ASO) today announced the donation of $1 million to St. Jude Children's Research Hospital®. The donation is a result of a collaboration between the two organizations to create uniquely designed holiday-inspired t-shirts. Of each shirt sold, a portion of the proceeds were donated back to St. Jude. The proceeds from the 2022 holiday program doubled from the previous year.

"Academy Sports + Outdoors is proud of the positive impact St. Jude has on the world and is proud to support their mission with this fun initiative," said Eli Getson, Academy Senior Vice President and General Merchandising Manager. "Giving back has always been important to us, and we are thrilled to see this program grow and help make a difference in the lives of St. Jude families."

Since 2020, Academy has donated more than $1.65 million in support of St. Jude's mission: Finding cures. Saving children®.

"The partnership between Academy Sports + Outdoors and St. Jude shows how much we can achieve when we work together," said Richard C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "Collaborations like this draw on the best in us – our creativity, our instinct to help others and our shared commitment to a larger mission. Thanks to this generosity, St. Jude can help give children with cancer and other catastrophic diseases a chance to live their best life and celebrate every moment."

The men's, women's, and youth t-shirts were available during the holiday season exclusively at Academy's 268 stores and online at academy.com.

About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 268 stores across 18 states. Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy's product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit www.academy.com.

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SOURCE Academy Sports + Outdoors

FAQ

How much did Academy Sports and Outdoors donate to St. Jude Children's Research Hospital?

Academy Sports and Outdoors donated $1 million to St. Jude Children's Research Hospital.

What was the result of the holiday t-shirt program in 2022?

The proceeds from the holiday t-shirt program in 2022 doubled compared to the previous year.

How much has Academy donated to St. Jude since 2020?

Since 2020, Academy has donated a total of $1.65 million to St. Jude.

What are the sales channels for the St. Jude t-shirts?

The St. Jude t-shirts were available exclusively at Academy's 268 stores and online.

When was the donation announcement made?

The donation announcement was made on April 14, 2023.