ARLO ANNOUNCES SECURE 5: NEXT GENERATION OF SMART HOME SECURITY POWERED BY ARLO INTELLIGENCE

Rhea-AI Summary

Arlo Technologies, Inc. (NYSE: ARLO) has announced Arlo Secure 5, the next generation of smart home security powered by Arlo Intelligence (AI). This new proprietary AI technology introduces industry-first features such as custom detections, vehicle recognition, and person recognition. Arlo Secure 5 aims to provide more personalized control and protection for users.

Key features of Arlo Secure 5 include:

• Person Recognition: Personalized alerts with named faces
• Vehicle Recognition: Alerts labeled with known vehicles
• Custom Detection: Train AI for personalized detections

New Arlo Secure subscription plans for unlimited cameras start at $12.99 a month, offering 30-day cloud storage, personalized security tools, quick action features, advanced object detection, 24/7 emergency response, and professional monitoring services.

Positive

• Introduction of Arlo Secure 5 with advanced AI-powered features
• Launch of industry-first features: custom detections, vehicle recognition, and person recognition
• New subscription plans starting at $12.99/month for unlimited cameras

Negative

• None.

Insights

Tech Expert

Arlo's announcement of Secure 5 represents a significant leap in smart home security technology. The introduction of proprietary AI-powered features like custom detections, vehicle recognition and person recognition sets a new standard in the industry. These advancements offer users unprecedented personalization and control over their home security systems.

The ability to create custom detections is particularly innovative, allowing users to train the AI for specific scenarios unique to their homes. This level of customization could significantly reduce false alarms and increase the overall effectiveness of the security system.

From a market perspective, these features could give Arlo a competitive edge in the crowded smart home security space. The subscription model starting at $12.99 per month for unlimited cameras also presents a strong recurring revenue opportunity for the company. This could potentially lead to improved financial performance and increased investor interest in the long term.

Market Research Analyst

Arlo's Secure 5 launch aligns with growing consumer demand for more intelligent and personalized home security solutions. The market for smart home security is expected to grow significantly and Arlo's advanced AI features position them well to capture a larger market share.

The subscription-based model is particularly noteworthy. With plans starting at $12.99 per month for unlimited cameras, Arlo is creating a scalable, recurring revenue stream. This model not only provides ongoing income but also increases customer retention and lifetime value.

Investors should pay attention to adoption rates and subscription growth in the coming quarters. If successful, this could lead to more predictable revenue patterns and potentially higher valuation multiples for Arlo. However, the competitive landscape remains fierce and Arlo will need to continue innovating to maintain its edge.

Arlo Secure Subscription Plans Feature New Proprietary AI Technology to Provide Personalized Protection

SAN JOSE, Calif., Sept. 24, 2024 /PRNewswire/ -- Arlo Technologies, Inc. (NYSE: ARLO), a leading smart home security brand, today announced Arlo Secure 5, the next generation of smart home security powered by Arlo Intelligence (AI). Arlo's new proprietary AI technology introduces a suite of industry-first features such as custom detections, vehicle recognition and person recognition. Arlo Secure 5 further builds upon Arlo's values to connect and protect what users love most by adding truly customized security solutions that offer more personalized control.

"Arlo continues to lead the industry with our advanced AI and Computer Vision capabilities, including custom detections, vehicle recognition and person recognition, that deliver even more peace of mind to Arlo users," said Matthew McRae, Chief Executive Officer at Arlo. "Our relentless focus on smart home security backed by our commitment to also protect our customers' data and privacy will continue to drive more industry-first innovations that customers can trust to safeguard their loved ones."

Arlo Secure enhances the features of Arlo devices and completes the security experience to provide consumers with total protection. Leveraging advanced computer vision AI and recognition engines, Arlo Secure 5 provides more meaningful, detailed alerts so users can make informed decisions about their security and safety. Arlo Secure 5 introduces the following AI-powered innovations:

• Person Recognition: Know exactly who has arrived at your home with personalized alerts labeled with names from your private library of named faces.
• Vehicle Recognition: Protect your driveway with personalized alerts labeled with known vehicles that you previously named.
• Custom Detection¹: Train Arlo AI to create personalized, custom detections to protect what matters most to you. Teach your camera to recognize certain objects or changes in view to trigger custom notifications. Whether it's knowing if the garage door is open, lights were left on in the basement or the dog is on the couch, Arlo AI alerts you to what is happening in and around your home so you know what action to take.

New Arlo Secure subscription plans for unlimited cameras start at $12.99 a month and offer the ability to²:

• View, Save, and Share: 30-days of Video Cloud Storage & Events available at your fingertips from anywhere.
• Personalized Security: Tools help you filter unwanted notifications and create zones for customized alerts.
• Take Quicker Action: Meaningful notifications allow you to know what's happening without even opening the app. Take quicker action by responding to rich notifications or view an animated video preview through your device's lock screen.
• Detect Advanced Objects³: Recognize packages, animals, known people & vehicles through Arlo's advanced object detection backed by Arlo Intelligence.
• Get Help Fast⁴: 24/7 Emergency Response means police, fire, and medical help is always one tap away.
• Leave it to the Professionals⁴: Get a helping hand with Live Security Experts that monitor your home 24/7 so you don't have to.

For more information on the full range of Arlo smart home security products and services, visit www.arlo.com.

About Arlo Technologies, Inc.
Arlo is an award-winning, industry leader that is transforming the ways in which people can protect everything that matters to them with advanced home, business, and personal security solutions. Arlo's deep expertise in AI- and CV-powered analytics, cloud services, user experience and product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. Arlo's cloud-based platform provides users with visibility, insight, and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection. Arlo has recently launched several categories of award-winning connected devices, software, and services. These include wire-free, smart Wi-Fi and LTE-enabled security cameras, video doorbells, floodlights, security system, and Arlo's subscription services: Arlo Secure and Arlo Safe.

With a mission to bring users peace of mind, Arlo is as passionate about protecting user privacy as it is about safeguarding homes and families. Arlo is committed to implementing industry standards for data protection designed to keep users' personal information private and in their control. Arlo provides enhanced controls for user data, supports privacy legislation, keeps user data safely secure, and puts security at the forefront of company culture.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. The words "anticipate," "expect," "believe," "will," "may," "should," "estimate," "project," "outlook," "forecast" or other similar words are used to identify such forward-looking statements. However, the absence of these words does not mean that the statements are not forward-looking. The forward-looking statements represent Arlo Technologies, Inc.'s (the "Company" or "Arlo") expectations or beliefs concerning future events based on information available at the time such statements were made and include statements regarding lowering the barrier of entry and broadening the market for DIY security and Arlo cameras, Arlo video doorbells, Arlo Secure, Arlo Secure Plus, and future Arlo products. These statements are based on management's current expectations and are subject to certain risks and uncertainties, including the following: future demand for the Company's products may be lower than anticipated; consumers may choose not to utilize payment plans or to adopt the Company's new product offerings, or may adopt competing products; and product performance may be adversely affected by real-world operating conditions. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. Therefore, actual outcomes and results may differ materially from what is expressed or forecast in such forward-looking statements. Further information on potential risk factors that could affect Arlo and its business are detailed in the Company's periodic filings with the Securities and Exchange Commission, including, but not limited to, those risk factors described in the Company's most recently filed Annual Report on Form 10-K and Quarterly Report on Form 10-Q and subsequent filings with the Securities and Exchange Commission. Given these circumstances, you should not place undue reliance on these forward-looking statements. Arlo undertakes no obligation to release publicly any revisions to any forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

1 At launch, Custom Detection will be offered as a Beta program. 2 Some features are subject to device capabilities and not available in all regions. 3 Available with Arlo Secure Plus and Arlo Secure Premium with Professional Monitoring plans. 4 Available with Arlo Secure Premium with Professional Monitoring plan.

View original content to download multimedia:https://www.prnewswire.com/news-releases/arlo-announces-secure-5-next-generation-of-smart-home-security-powered-by-arlo-intelligence-302256439.html

SOURCE Arlo Technologies, Inc.

FAQ

What new features does Arlo Secure 5 introduce?

Arlo Secure 5 introduces industry-first features such as custom detections, vehicle recognition, and person recognition, powered by Arlo Intelligence (AI) technology.

How much do the new Arlo Secure subscription plans cost?

The new Arlo Secure subscription plans for unlimited cameras start at $12.99 a month.

What is included in the Arlo Secure subscription plans?

Arlo Secure subscription plans include 30-day cloud storage, personalized security tools, quick action features, advanced object detection, 24/7 emergency response, and professional monitoring services.

When was Arlo Secure 5 announced?

Arlo Technologies, Inc. (NYSE: ARLO) announced Arlo Secure 5 on September 24, 2024.