Arlo and RapidSOS Partner for Smarter, AI-Powered Emergency Response with Video Verification

Rhea-AI Summary

Arlo Technologies (NYSE: ARLO) has announced a strategic partnership with RapidSOS, an AI-powered safety platform connected to over 21,000 911 and first responder agencies. The collaboration introduces enhanced emergency response features through video verification, allowing RapidSOS Safety Agents to assess live footage from Arlo cameras before escalating to emergency services.

The partnership offers two key services: 24/7 Emergency Response for all Arlo camera users, enabling one-tap alerts to Safety Agents, and 24/7 Professional Monitoring for Arlo Home Security System users, providing advanced protection for various security events. The integration with RapidSOS, which covers 99% of the U.S. and has powered over 600 million emergency responses, aims to reduce false alarms and improve response times by providing first responders with real-time visual confirmation and critical user information.

Positive

• Partnership with RapidSOS expands market reach to 21,000+ emergency response agencies
• Coverage of 99% of U.S. emergency services
• New revenue stream through premium monitoring services
• Enhanced product offering with AI-powered emergency response

Negative

• Additional infrastructure costs for 24/7 monitoring services
• Requires users to purchase both camera and security system for full functionality

Insights

Financial Analyst

Arlo's partnership with RapidSOS represents a strategic enhancement to its subscription-based business model, potentially strengthening its competitive position in the smart home security market. By integrating RapidSOS's AI-powered platform—which already serves 21,000+ emergency agencies covering 99% of the U.S.—Arlo adds significant value to its Secure Premium subscription service.

This partnership addresses a critical pain point in home security monitoring: false alarms. Video verification enables Safety Agents to visually confirm emergencies before dispatching first responders, potentially reducing unnecessary emergency calls while improving response accuracy and speed for legitimate emergencies. This enhanced functionality creates a compelling differentiation from competitors like Ring and SimpliSafe, potentially improving both customer acquisition and retention metrics for Arlo's high-margin subscription services.

The strategic importance lies in Arlo's ongoing transformation from a hardware-focused business to a recurring revenue model. In recent quarters, Arlo has emphasized growing its service revenue, which typically carries higher margins than hardware sales. This partnership strengthens that strategy by adding premium features that justify subscription costs and potentially reduce churn.

For investors, the key metric to watch will be the impact on Arlo's service revenue growth and average revenue per user (ARPU). If this partnership drives higher subscription adoption or enables premium pricing, it could accelerate Arlo's path to sustained profitability. Additionally, reduced false alarms could lower operational costs associated with monitoring services, potentially improving margins on subscription offerings.

Technology Expert

Arlo and RapidSOS's partnership represents a significant technical advancement in emergency response technology, creating an intelligent bridge between smart home security systems and first responder infrastructure. The integration's key technical innovation is its seamless data pipeline—transforming raw camera feeds and sensor data into actionable emergency intelligence through RapidSOS's HARMONY AI platform.

The video verification capability solves a fundamental technical challenge in security monitoring: distinguishing genuine emergencies from false alarms. By enabling Safety Agents to access live camera feeds during triggered events, the system creates a human-in-the-loop verification layer before emergency services are dispatched. This represents a sophisticated implementation of edge-to-cloud processing where critical data moves from local devices to monitoring centers and ultimately to emergency responders.

From an architecture perspective, this integration likely requires significant backend infrastructure to ensure reliable, low-latency transmission of video and sensor data during emergencies. The system must balance bandwidth requirements with the need for real-time response, likely employing adaptive streaming technologies to function even in suboptimal network conditions.

The AI component of this solution adds another technical dimension, potentially using computer vision and pattern recognition to help identify emergency situations and extract relevant details. As this system processes more emergency scenarios, the machine learning models will likely improve in accuracy and effectiveness.

For users, this integration delivers technical benefits without adding complexity—the sophisticated data processing happens behind the scenes while the user experience remains simple: one tap for emergency assistance with the system handling the complex data transmission to authorities.

SAN JOSE, Calif., Feb. 27, 2025 /PRNewswire/ -- Arlo Technologies, Inc. (NYSE: ARLO), a leader in smart home security, has partnered with RapidSOS, the AI-powered intelligent safety platform trusted by over 21,000 911 and first responder agencies, to transform emergency response. This partnership ensures RapidSOS Safety Agents receive critical details from Arlo users and enables real-time visual confirmation of incidents through video verification—reducing false alarms and accelerating emergency response when every second matters.

Video verification allows Safety Agents to assess live footage from designated Arlo cameras before escalating to 911 to dispatch police, fire, or medical responders. Combined with vital user details that are seamlessly shared, this innovation provides first responders with accurate, actionable information, leading to more effective assistance in emergencies.

Emergency Response, Backed by Video Intelligence

• 24/7 Emergency Response (For all Arlo camera users)
  • With one tap, users can alert Safety Agents, who immediately escalate to 911 via a digital alert from RapidSOS to dispatch police, fire, or medical responders to their exact location.
  • Video verification ensures first responders receive accurate emergency intelligence from the monitoring center, reducing response times and preventing unnecessary emergency calls.
  • RapidSOS technology transmits critical details, including pre-filled location profiles, gate codes, and residence details, so responders arrive fully informed.
• 24/7 Professional Monitoring (For Arlo Home Security System users)
  • Receive advanced around-the-clock protection from Safety Agents, verifying threats and dispatching help quickly when sensors are triggered for events like doors and windows opening, water leaks, and more.
  • Video verification enables Safety Agents to assess live feeds from specified cameras, confirming break-ins, fires, or medical incidents before escalating to 911. This reduces false alarms, preventing unnecessary police responses while ensuring more accurate emergency assistance when it's needed most. (Requires Arlo Home Security System and an Arlo camera.)

"We are extremely excited to partner with RapidSOS to provide advanced emergency response capabilities such as video verification, providing first responders with the information they need to act fast and save lives," said Matthew McRae, CEO of Arlo Technologies. "This partnership underscores Arlo's relentless innovation and deep commitment to user safety. Together with RapidSOS we will continue to develop cutting-edge features and services that further our position as the leader in the market."

Arlo Secure Premium + RapidSOS = Smarter Protection
Trusted by 911 and covering 99% of the U.S., RapidSOS has powered over 600 million emergency responses. RapidSOS HARMONY AI streamlines 911 dispatch by transforming raw data into instant, actionable alerts—quickly getting first responders the right information. With the integration of RapidSOS in Arlo Secure Premium's monitoring and emergency features, users get a better and smarter emergency response when it matters most by protecting life and property with real-time intelligence.

"First responders do extraordinary work responding to hundreds of millions of emergencies annually.  We are excited to see Arlo connecting millions of users directly to 911", said Michael Martin, CEO of RapidSOS. "When 911 receives an emergency call, accurate information is critical. By combining Arlo's video verification with RapidSOS's AI-assisted connection to public safety, first responders get the complete picture—allowing them to react quickly and appropriately to every situation."

For more information, visit www.Arlo.com/RapidSOS.

About Arlo Technologies, Inc.
Arlo is an award-winning, industry leader that is transforming the ways in which people can protect everything that matters to them with advanced home, business, and personal security solutions. Arlo's deep expertise in AI- and CV-powered analytics, cloud services, user experience and product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. Arlo's cloud-based platform provides users with visibility, insight, and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection. Arlo has recently launched several categories of award-winning connected devices, software, and services. These include wire-free, smart Wi-Fi and LTE-enabled security cameras, video doorbells, floodlights, security system, and Arlo's subscription service, Arlo Secure.

With a mission to bring users peace of mind, Arlo is as passionate about protecting user privacy as it is about safeguarding homes and families. Arlo is committed to implementing industry standards for data protection designed to keep users' personal information private and in their control. Arlo provides enhanced controls for user data, supports privacy legislation, keeps user data safely secure, and puts security at the forefront of company culture.

About RapidSOS

RapidSOS is an intelligent safety company that harnesses artificial and human intelligence to fuse life-saving data from 540M+ connected devices, apps, and sensors from 200+ global technology companies to over 21,000 public safety agencies in six countries. Whether there's an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. Learn more at www.RapidSOS.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. The words "anticipate," "expect," "believe," "will," "may," "should," "estimate," "project," "outlook," "forecast" or other similar words are used to identify such forward-looking statements. However, the absence of these words does not mean that the statements are not forward-looking. The forward-looking statements represent Arlo Technologies, Inc.'s (the "Company" or "Arlo") expectations or beliefs concerning future events based on information available at the time such statements were made and include statements regarding lowering the barrier of entry and broadening the market for DIT security and Arlo cameras, Arlo video doorbells, Arlo Secure, Arlo Secure Plus, and future Arlo products. These statements are based on management's current expectations and are subject to certain risks and uncertainties, including the following: future demand for the Company's products may be lower than anticipated; consumers may choose not to utilize payment plans or to adopt the Company's new product offerings, or may adopt competing products; and product performance may be adversely affected by real-world operating conditions. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. Therefore, actual outcomes and results may differ materially from what is expressed or forecast in such forward-looking statements. Further information on potential risk factors that could affect Arlo and its business are detailed in the Company's periodic filings with the Securities and Exchange Commission, including, but not limited to, those risk factors described in the Company's most recently filed Annual Report on Form 10-K and Quarterly Report on Form 10-Q and subsequent filings with the Securities and Exchange Commission. Given these circumstances, you should not place undue reliance on these forward-looking statements. Arlo undertakes no obligation to release publicly any revisions to any forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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SOURCE Arlo Technologies, Inc.

FAQ

What new features does the Arlo-RapidSOS partnership bring to security monitoring?

The partnership enables video verification of emergencies through live camera feeds, 24/7 emergency response for all Arlo camera users, and professional monitoring for security system users, reducing false alarms and improving response times.

How many emergency response agencies are connected to ARLO's new RapidSOS integration?

RapidSOS is connected to over 21,000 911 and first responder agencies, covering 99% of the United States.

What information does ARLO's video verification system provide to emergency responders?

The system provides live camera footage, pre-filled location profiles, gate codes, residence details, and real-time visual confirmation of emergencies.

How does ARLO's new RapidSOS integration help reduce false alarms?

Safety Agents can assess live footage from designated Arlo cameras before escalating to 911, ensuring emergency services are only dispatched for verified incidents.