American Rebel Hldgs Inc Stock Price, News & Analysis

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), participated in the inaugural Buckeye Blast sporting clay fundraiser at Black Wing Shooting Center in Delaware, Ohio. The event benefited The Light Foundation, a nonprofit founded by former New England Patriots player Matt Light. Champion Safe donated one of its premium safes as the grand prize for the raffle drawing to support the Foundation's youth development programs.

The event brought together outdoor enthusiasts and community leaders to raise funds for the Foundation's leadership programs, outdoor camps, and mentorship initiatives. Black Wing Shooting Center, which hosted the event, is also an American Rebel safe dealer.

American Rebel Holdings (NASDAQ: AREB) has announced its sponsorship of the 2025 Losers Bar & Grill Parking Lot Concert Series in Nashville. The first concert, held on May 12, featured surprise appearances by Morgan Wallen, Gabby Barrett, and Jamey Johnson, alongside scheduled performers Ernest, Chandler Walters, Cody Lohden, and Rhys Rutherford. The sponsorship includes American Rebel Light Beer signage throughout the concert area and official merchandise worn by staff. The company is also sponsoring Raised Rowdy songwriter rounds and Riley Green's Duck Blind podcasts. American Rebel Light Beer, launched in September 2024, is currently available in 10 states and features approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per serving.

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has launched its enhanced 2025 Trophy Series safes with significant dealer interest. The upgraded series features several new design elements including a chrome-plated pull handle, radial gear drive mechanism, black and gray plush interior, and ½\" radius edges.

The Trophy Series maintains robust security features including a 4½-inch-thick double-plate door, 10-gauge steel outer shell, and exclusive Diamond-Embedded Armor Plate™. The safe offers 1200°F fire protection for two hours and is available in multiple sizes and finishes including Black, Ivory, and Platinum.

American Rebel Holdings (NASDAQ: AREB) announced a replay of the American Rebel Light Beer NHRA 4-Wide Nationals on FS1's NHRA Sportsman Series, airing May 8, 2025. The original broadcast reached over 700,000 viewers, with total viewership expected to exceed 900,000 once finalized. The event at Charlotte Motor Speedway's zMAX Dragway featured the historic 1,000th Top Fuel race. The broadcast showcases American Rebel Light Beer's title sponsorship, featuring the American Rebel Light Funny Car driven by Matt Hagan and Pro Stock Motorcycle driven by John Hall. The event generated over 9.2 million social media impressions. American Rebel Light Beer, launched in September 2024, is currently available in 10 states and expanding. The premium domestic light lager contains approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol per 12 oz serving.

American Rebel Holdings (NASDAQ: AREB) has expanded its American Rebel Light Beer distribution into Indiana through a new partnership with Zink Distributing. The distributor serves 14 central Indiana counties, including Indianapolis, from its 136,000 square foot facility. This expansion marks American Rebel's entry into its 11th state since launching in September 2024, adding to its presence in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Mississippi, and Florida. American Rebel Light is a premium domestic light lager made with all-natural ingredients, containing 110 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, with NO added sweeteners like corn or rice.

American Rebel Holdings (NASDAQ: AREB) has announced a new distribution agreement with North Florida Sales to expand its American Rebel Light Beer into Florida markets. The partnership will bring the beer to Jacksonville, St. Augustine, and Lake City markets. Launched in September 2024, American Rebel Light Beer is now available across 11 states.

American Rebel Light is a premium domestic light lager with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. The beer is made with all-natural ingredients and contains no added sweeteners like corn or rice. The company has been expanding its presence through various marketing initiatives, including sponsoring the Scag Pro Superstar Shootout at Bradenton Motorsports Park and media appearances across Florida.

American Rebel Holdings (NASDAQ: AREB) held a strategic board meeting and investor dinner at Mar-a-Lago on April 29, 2025, following their successful sponsorship of the American Rebel Light NHRA 4-Wide Nationals. The company, known for American Rebel Light Beer and security products, outlined key expansion initiatives. The board endorsed accelerating the nationwide rollout of American Rebel Light Beer, with several new state distribution announcements expected in the coming weeks. The company is focusing on motorsports opportunities for brand visibility and exploring potential acquisitions to expand their product portfolio. CEO Andy Ross envisions broadening the American Rebel brand beyond beverages into products like grills, knives, tools, and motor oil, aiming to establish it as "America's Patriotic Brand."

American Rebel (NASDAQ: AREB), known for American Rebel Light Beer and security products, announced two significant events. First, the company successfully sponsored the NHRA 4-Wide Nationals at Charlotte Motor Speedway, gaining exposure through FOX Broadcasting's FS1 to audiences across the U.S., Canada, and Caribbean.

Following this achievement, the company is hosting an exclusive board meeting and investor dinner at Mar-A-Lago, marking their second round of meetings this month at the "Winter White House." CEO Andy Ross highlighted the strategic importance of these meetings for expanding their beer distribution footprint, particularly among NHRA fans.

The company's partnership with Tony Stewart Racing, featuring Matt Hagan driving the American Rebel Light Funny Car, demonstrates their commitment to growing their presence in motorsports. The brand positions itself as "America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer."

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), reported a successful showing at the 154th NRA Annual Meetings & Exhibits in Atlanta, Georgia. The company's booth attracted consistent visitor traffic, showcasing their full lineup of gun safes and vault doors manufactured with American-made steel.

CEO Tom Mihalek highlighted the positive reception from NRA members, noting strong interest in Champion's products during the event. The company offered show specials, which contributed to a boost in brand engagement throughout the weekend. Champion Safe emphasized their focus on superior strength, fire protection, and craftsmanship in their product offerings.