Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
American Rebel Holdings (NASDAQ: AREB) reports significant growth in its American Rebel Light Beer division, with strong performance across independent retailers. The brand has secured over 1,100 new independent accounts in the past five months, averaging 200+ new placements monthly. Independent accounts now drive 57% of total sales and represent 80% of the brand's national distribution footprint.
The company's strategic expansion includes high-profile partnerships with NHRA events, Tony Stewart's TSR Nitro, and prominent Nashville venues. Under the leadership of newly appointed National Account Manager Pamela Turner, American Rebel is positioning for major retail chain expansion during the upcoming reset season (August-October and January-April), focusing initially on Food/Grocery and Convenience channels.
American Rebel Holdings (NASDAQ: AREB), maker of American Rebel Beer and security products, celebrated Matt Hagan's victory at the Muckleshoot Casino Resort NHRA Northwest Nationals. Hagan secured his first win of the 2025 NHRA season with a 3.904-second run at 331.94 mph in the Funny Car final round, moving to third place in season standings.
The event also saw strong performances from other American Rebel-affiliated racers. John Hall, riding the American Rebel Beer Buell, qualified No. 1 in Pro Stock Motorcycle with a 6.717-second pass at 201.76 mph. Tony Stewart maintained his streak as the only Top Fuel driver to win first-round victories in every NHRA national event this year.
The company leveraged the event for brand visibility and customer engagement, while simultaneously maintaining presence at Eldora Speedway's 42nd Annual Kings Royal dirt racing event.
American Rebel Holdings (NASDAQ: AREB) announces its return to Eldora Speedway for the 42nd Annual Kings Royal Race Week on July 17-18, 2025. The company's American Rebel Light Beer, a 4.3% ABV light lager brewed without corn, rice, or sweeteners, will be featured at the event with 16oz Tall Boys priced at $3.
The event marks a strategic brand-building initiative at Eldora Speedway, owned by three-time NASCAR Cup Series Champion Tony Stewart. As sponsors of Tony Stewart Racing, American Rebel aims to strengthen its connection with patriotic consumers through grassroots marketing at motorsports and music venues.
Champion Safe Company (NASDAQ: AREB), a subsidiary of American Rebel Holdings, announces a strategic dealer expansion through partnership with Seaworth Safe Sales in Colorado's Front Range region. The partnership launches with a significant six-figure, two-truckload opening order.
Under CEO Tom Mihalek's leadership since early 2024, Champion has implemented strategic changes including product optimization, SKU rationalization, and enhanced dealer feedback systems. The company emphasizes its commitment to 100% American-made manufacturing, offering high-strength steel safes with lifetime warranties, specifically targeting markets driven by outdoor lifestyles, firearm ownership, and cannabis storage needs.
American Rebel Holdings (NASDAQ:AREB) has achieved a historic milestone with its largest-ever opening order for American Rebel Light Beer in Mississippi, partnering with Clark Beverage Group. The launch marks the brand's expansion into its 13th state since September 2024.
The premium domestic light lager, positioned as America's patriotic beer, features 100 calories, 3.2 carbs, and 4.3% ABV per 12 oz serving. The product will be available throughout Mississippi in both 16 oz Tall Boys and 12 oz cans. This expansion follows successful launches across multiple states, including Tennessee, Connecticut, Kansas, and others.
The partnership with Clark Beverage Group represents a strategic distribution agreement finalized after Mississippi's regulatory approval, targeting a market that aligns with the brand's patriotic positioning and values.
American Rebel Holdings (NASDAQ: AREB) has announced the expansion of its American Rebel Light Beer distribution into Mississippi through a partnership with Clark Beverage Group. The company's premium domestic light lager, featuring 100 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, will be available in 12oz 12-packs and 16oz Tall Boys across the state.
Clark Beverage Group, a family-operated distributor with over 120 years of experience serving 85 counties across five states, will facilitate the distribution. This expansion marks American Rebel's latest state addition since its September 2024 debut, joining its existing presence in 11 other states including Tennessee, Kentucky, North Carolina, and Florida.
American Rebel Holdings (NASDAQ: AREB) has announced the formation of American Rebel Productions, LLC, a new content-focused subsidiary. Award-winning producer Doug Grau will join as strategic advisor to CEO Andy Ross and is expected to serve as the subsidiary's initial President.
Grau, an original co-founder of American Rebel Holdings with over 40 years of industry experience, will step down from his current roles as President and Interim Principal Accounting Officer. Corey Lambrecht will assume the President role while continuing as COO, and Darin Fielding will become Principal Accounting Officer.
The new production arm aims to develop original content aligned with the company's patriotic brand identity, building upon the success of the song "American Rebel" which inspired the company's founding in 2014. This strategic initiative is designed to enhance brand visibility and support growth across the company's product lines, including American Rebel Light Beer, safes, and patriotic apparel.
American Rebel Holdings (NASDAQ: AREB) celebrates John Hall's triumphant victory at the 19th annual Summit Racing Equipment NHRA Nationals in Norwalk, Ohio. Hall, piloting the American Rebel Buell motorcycle, secured his first Pro Stock Motorcycle win in nearly 12 years with an impressive run of 6.880 at 196.67 mph in the finals against Richard Gadson.
Hall, who serves as President of Dichello Distributors, is a key distributor of American Rebel Light Beer in Connecticut. His territory represents the highest per capita sales for Rebel Light across 4 counties. The victory coincides with the Fourth of July weekend, aligning with American Rebel's patriotic brand identity.
American Rebel Holdings (NASDAQ: AREB) has secured retail authorization for its American Rebel Light Beer in 62 Minuteman Food Mart locations across North and South Carolina, marking a significant expansion in its Southeastern retail strategy. The partnership with Minuteman Food Mart, ranked #117 nationally among convenience store chains, positions American Rebel Light in a key beer market where convenience stores account for nearly 7% of all in-store sales.
The expansion follows successful distribution achievements in Tennessee, Ohio, Kansas, and Indiana, complemented by high-impact marketing initiatives including trackside sponsorships at NHRA events. The company reported being the #1 selling beer at the NHRA event at Charlotte Motor Speedway. American Rebel Light Beer is planning to launch a FOX television commercial campaign in Q3 2025 to further boost brand awareness and drive consumer demand ahead of the Spring 2026 retail reset process.
American Rebel Holdings (NASDAQ: AREB) announces its return as the official beer sponsor of the 2025 Country Stampede Music Festival from June 26-28 at Azura Amphitheater in Bonner Springs, Kansas. The company will feature its American Rebel Light Beer in the American Rebel Party Pit, with Jumbotron commercials and branded experiences throughout the venue.
The company has reported significant growth with $11.4 million in revenue for 2024. American Rebel Light Beer has expanded its distribution to 13 physical states and offers direct-to-consumer shipping in over 40 states. The company has also been actively sponsoring motorsports events, including the American Rebel Light 4-Wide NHRA Nationals and Virginia NHRA Nationals.
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