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American Rebel Holdings Inc develops self-defense, safe storage, and patriotic products. The company specializes in designing, manufacturing, and marketing concealed carry products, including backpacks, vault doors, and other items. With a focus on quality and innovation, American Rebel aims to provide customers with reliable and secure solutions for their safety needs.
American Rebel Holdings has signed a distribution agreement with Dichello Distributors to market its American Rebel Light beer in Connecticut. Dichello, a family-founded company with almost 90 years of experience, will leverage its extensive distribution network to introduce the beer to local stores and bars. The partnership aims for a rapid market rollout this summer. Dichello President John Hall and American Rebel CEO Andy Ross are optimistic about the collaboration, citing shared market understanding and aggressive distribution strategies.
American Rebel Holdings (NASDAQ: AREB) reported its financial results for Q1 2024, ending March 31, 2024. The company generated $4.0 million in revenue and a gross profit of $0.84 million. However, it posted a GAAP EBITDA loss of $2.3 million and an adjusted EBITDA loss of $1.1 million. Key business highlights include the successful launch of American Rebel Beer, which will enter full-scale production in August 2024, and new distribution partnerships in Ohio, Tennessee, Kansas, and Connecticut. The company also announced that American Rebel Light Beer would be featured at various events and locations, including Eldora Speedway and the Country Stampede Music Festival. Financial margins for its subsidiary, Champion Safe, are expected to improve due to tighter cost controls.
American Rebel Holdings announced its American Rebel Light Lager will debut at the Country Stampede Music Festival in Bonner Springs, Kansas, from June 27-29. This marks the first time Rebel Light will be available in Kansas, distributed by Standard Beverage The festival, featuring artists like Chris Janson and Jon Pardi, will see Rebel Light ads and logos on 2,500 wristbands in the
American Rebel Holdings (NASDAQ: AREB) will debut its American Rebel Light Beer at Tony Stewart's Eldora Speedway during the Dirt Track Late Model Dream Week from June 5-8. The launch marks the beer's first commercial availability. CEO Andy Ross emphasized the strategic importance of this venue and announced a partnership with Bonbright Distributors to expand distribution in Ohio. Bonbright's fleet covers nine Ohio counties, aiming to strengthen American Rebel's market presence. The launch at Eldora Speedway is poised to enhance brand visibility and distribution reach for American Rebel Light Beer.
American Rebel Holdings (NASDAQ: AREB) will exhibit at the 2024 NRA Annual Meeting in Dallas, Texas, from May 17 to May 19.
The company will introduce American Rebel Light Beer, alongside its safes and concealed carry products, to an expected 75,000 attendees. CEO Andy Ross emphasized the importance of this event for launching their new beer to a like-minded audience.
Former President Donald Trump and Texas Governor Greg Abbott will be among the keynote speakers. The annual meeting, returning to Dallas after six years, is expected to significantly boost the local economy.
American Rebel encourages investors to register for updates on investment opportunities via their public offering website.
On May 15, 2024, American Rebel (NASDAQ: AREB) announced the appointment of GBQ Partners, as its independent registered public accounting firm, effective May 14, 2024. This decision follows a thorough evaluation and has been approved by the Audit Committee.
American Rebel plans to file a Form 12b-25 to seek a extension for its upcoming 10-Q report. The extension request will be filed no later than one business day after the original deadline.
American Rebel Holdings, Inc. (AREB) has signed a distribution agreement with Bonbright Distributors for a nine-county region in Dayton, Ohio. Bonbright is the only locally owned beverage distributor in the area, with expansions in Ohio and Northwestern Pennsylvania. This partnership will help grow the American Rebel brand in Ohio, with American Rebel Beer being sold at Tony Stewart's Eldora Speedway. The company aims to launch its patriotic beer in the marketplace and offers investment opportunities to interested individuals.
American Rebel Holdings, Inc. (NASDAQ: AREB) has obtained a license to distribute American Rebel Beer in Kansas through a partnership with Standard Beverage This move allows the company to expand its market reach and distribute its products in the state, including at sports bars, retail outlets, venues, and music festivals. The licensing agreement is part of their Reg A+ offering, aimed at launching their products in new markets. Investors can participate in the offering through the company's public website. Both American Rebel and Standard Beverage have deep ties to Lenexa, Kansas, where they operate from modern facilities.
American Rebel Holdings, Inc. (NASDAQ: AREB) has received a license to distribute American Rebel Beer in Tennessee through a partnership with Best Brands, Inc. This strategic move allows the company to start selling its beer in the state, with commitments from various establishments in Nashville and across Tennessee. The distribution agreement is a significant step towards making American Rebel Beer available to a wider audience, with a focus on the patriotic and nationalistic branding of the product.
American Rebel Holdings, Inc. appoints Thomas Mihalek as CEO of Champion Safe, bringing extensive experience in the outdoor industry. Mihalek's background includes work with NRA and NSSF, as well as roles at Smith & Wesson and Savage Arms. His appointment aims to enhance operational efficiency and drive business growth.
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