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American Rebel Holdings Inc (AREBW) provides innovative self-defense solutions and patriotic lifestyle products through its concealed carry accessories and secure storage systems. This news hub offers investors and stakeholders centralized access to official corporate communications and market developments.
Track all regulatory filings, product launches, and strategic initiatives through verified press releases and financial disclosures. Our aggregation includes earnings reports, manufacturing updates, and partnership announcements, prioritized for relevance to security-conscious consumers and value investors.
Discover updates across three key areas: new concealed carry product certifications, expansion of patriotic merchandise lines, and operational developments in safe storage solutions. Each update is curated to meet compliance standards while maintaining accessibility for both professional analysts and personal security enthusiasts.
Bookmark this page for streamlined monitoring of American Rebel Holdings' market position and product innovations. Combine immediate access to SEC filings with timely coverage of industry-specific developments in the personal defense sector.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), announces the reintroduction of the SAFE GUARD® brand with two new models: the Sport 20™ and BTC 12™. The Sport 20 features 3 layers of fireboard, 14-gauge steel construction, and weighs 403 lbs, while the BTC 12 offers a lightweight design at 115 lbs with 16/18-gauge steel construction. Champion Safe Co., which delivered $15.6 million in revenue last year, expects these new models to drive future expansion. Both models will be available through authorized retailers in 2025.
American Rebel Holdings, Inc. (NASDAQ: AREB) has regained compliance with NASDAQ's minimum bid price requirement. The company received formal notice on October 16, 2024, confirming that its common stock maintained a closing bid price of $1.00 or greater for 10 consecutive business days from October 2 to October 15, 2024. This resolves the compliance issue initially raised on October 23, 2023.
CEO Andy Ross expressed satisfaction with the resolution, stating that the company can now focus on improving its Champion Safe and American Rebel Beverage business units. He highlighted the successful launch of American Rebel Light, a domestic premium light lager beer, which has exceeded expectations since its first production run in late August 2024. The beer is now available in retail establishments and on-premise accounts within distributor service territories.
Champion Safe has streamlined operations and product offerings, reducing monthly expenses and preparing for scale with a new rightsized product mix. The company plans to introduce new products in Q4 and Q1 of the following year to meet market demand.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the Connecticut launch party for American Rebel Light Beer at Toad's Place in New Haven on October 15, 2024. The event, presented by Dichello Distributors, Connecticut's largest private Anheuser-Busch distributor, will feature a live performance by Andy Ross, CEO of American Rebel.
Toad's Place, known for hosting famous acts, will serve as the venue to introduce American Rebel Light Beer to the Connecticut market. The launch party aims to celebrate patriotism and great beer. John Hall, President of Dichello Distributors, expressed enthusiasm for bringing the rapidly growing American Rebel Light Beer to Connecticut.
The event starts at 7:30 pm ET on October 15, 2024, at Toad's Place, 300 York St, New Haven, CT 06511. Tickets are available through Toad's Place website.
American Rebel Holdings (NASDAQ: AREB) announced its participation in the NHRA FallNationals Pre-Stage Fan Fest on October 10, 2024, in Waxahachie, Texas. CEO Andy Ross will headline the music main stage, and the company's Light Beer bus will be present. The free event runs from 6-9 p.m. at Railyard Park.
The Pre-Stage Fan Fest features one of the largest autograph sessions in motorsports, with over 50 NHRA Mission Foods Drag Racing Series stars attending. American Rebel Light Beer was also provided at the previous night's Champions Dinner.
The Texas NHRA FallNationals is the 18th race in the NHRA Mission Foods Drag Racing Series and the fourth round of the Countdown to the Championship. This event marks a strategic opportunity for American Rebel to showcase its beer brand to a patriotic fanbase.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the shipment and delivery of its initial order of American Rebel Light Lager in 12oz and 16oz "Tall Boy" cans to Best Brands Incorporated in Nashville, Tennessee. Best Brands will focus on expanding American Rebel Light Beer distribution throughout Tennessee, with an initial emphasis on Nashville's leading on-premise bars, restaurants, and entertainment venues.
The partnership aims to capitalize on Nashville's booming economy, growing population, and the millions of visitors to "Music City." American Rebel Beer and Best Brands have secured commitments from several iconic bars in Nashville's Entertainment and Broadway districts. The company expects this partnership to create viral demand for American Rebel Light Beer as visitors return home with fond memories of their Nashville experience.
American Rebel Light Beer, produced in partnership with AlcSource, recently completed its first full production run of 12oz and 16oz "Tall Boy" cans. The company reports that demand for their premium light lager continues to exceed expectations.
American Rebel Holdings, Inc. (NASDAQ: AREB) announced that its subsidiary, American Rebel Beverages, , has received a multi-pallet re-stocking order for 12-packs of 12oz cans of American Rebel Light Beer from Kansas' Standard Beverage. This reorder expands the reach of the beer and highlights its persistent demand. The order was shipped from the company's recently completed full production run.
American Rebel Light Lager debuted in Kansas with Standard Beverage in June 2024 at the Country Stampede music festival. As of October 1, 2024, Standard Beverage has added approximately 36 new retail locations, bringing the total locations stocking American Rebel Light Lager in Kansas to 140. The beer is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the effectiveness of a 1-for-9 reverse stock split of its outstanding common shares, effective October 2, 2024. The company's stock will begin trading on a split-adjusted basis on the Nasdaq Capital Market under the same symbol 'AREB' with a new CUSIP number: 02919L505.
The reverse split aims to help the company regain compliance with Nasdaq's minimum bid price requirement of $1.00 per share. Key details include:
- Every 9 shares will be exchanged for 1 share
- Fractional shares will be rounded up
- Post-split, approximately 1.06 million shares will be outstanding
- The authorized number of common stock shares remains unchanged
Securities Transfer is acting as the exchange agent for the reverse split. Stockholders with shares in book-entry form or brokerage accounts need not take action, while those with certificates will receive instructions for the exchange process.
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the initial shipment of American Rebel Light Beer to Dichello Distributors, Inc., Connecticut's largest privately owned Anheuser-Busch distributorship. The order, consisting of 12oz and 16oz cans, was produced in late August 2024 and delivered to Dichello on September 20, 2024.
Dichello Distributors, with over 75 years of experience, services New Haven, Middlesex, and Fairfield counties in Connecticut. American Rebel CEO Andy Ross stated that Dichello is their anchor distributor for east coast distribution, praising John Hall's understanding of American Rebel's target market and the beer's patriotic positioning.
American Rebel Light is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.
American Rebel Holdings, Inc. (NASDAQ: AREB) announced its primary sponsorship of Tony Stewart's NHRA Funny Car, driven by Matt Hagan, at the Midwest Nationals in St. Louis from September 27-29, 2024. The American Rebel Light Beer Dodge//SRT Hellcat Funny Car will be featured at the event. CEO Andy Ross expressed excitement about partnering with the Tony Stewart NHRA racing team and highlighted the opportunity to introduce American Rebel Light Beer to millions of TV viewers.
Hagan, currently fourth in the Funny Car championship standings, is a four-time season-long champion and the defending event winner at St. Louis. The driver emphasized the team's good luck at the venue and expressed hope for a strong performance. American Rebel Light Beer, produced in partnership with AlcSource, has completed its first production run and is now available in 12oz and 16oz cans across several U.S. states.
American Rebel Holdings (NASDAQ: AREB) announced the completion of its initial production run of American Rebel Light Beer, available in 12oz and 'Tall Boy' 16oz cans. Distribution has commenced with partners Best Brands in Tennessee, Missouri Eagle in Missouri, and Dichello in Connecticut. Reorders are being aggregated for Bonbright in Ohio and Standard Beverage in Kansas. Shipments start on September 9, 2024. The beer, described as a premium domestic light lager, addresses a demand for a product that aligns with the patriotic values of American Rebel's consumers. American Rebel Light is produced in collaboration with AlcSource, the largest integrated provider of beverage development in the U.S. Recently, James 'Todd' Porter was appointed as President of American Rebel Beverages to lead the brand's expansion.
