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American Rebel Holdings, Inc. reports developments across its patriotic consumer-products business, including Champion Safe high-security safes, concealed-carry and soft goods, and American Rebel Light Beer. Recurring updates cover dealer shows, buying-group activity, wholesale and retail distribution, beverage wholesaler agreements, and product-line activity such as Champion Safe models and vault-door sales channels.
The company’s news also includes capital-structure and listing-related matters for its common stock and publicly traded warrants, including its completed 1-for-100 reverse stock split, round-lot stockholder processing, Nasdaq compliance communications, and share-count disclosures.
American Rebel Holdings (NASDAQ: AREB) announced a distribution partnership with Wilson McGinley to launch American Rebel Light Beer in western Pennsylvania on November 17, 2025. The rollout prioritizes the On-Premise channel (bars and restaurants) with an Off-Premise expansion through the holiday season.
Company cited strong NBWA 2025 engagement: meetings with 110 distributors, 83 qualified follow-ups, 65 high-interest opportunities, and 16 on-site verbal commitments, which helped open nine new states for potential entry and led to immediate contract negotiations with two distributors within 24 hours.
Champion Safe (NASDAQ: AREB) highlights SafeSource USA’s 92% year-to-date growth in 2025 versus 2024, driven by SafeSource’s 2024 acquisition and upgrade of Champion’s Lewisberry, Pennsylvania facility now operating as SafeSource PA. The release credits SafeSource’s expansion across the Northeast, its state-of-the-art showrooms in New York and Pennsylvania, multi-brand retail scale, and digital marketing/education efforts for the sales surge.
The announcement reiterates a long-standing Champion–SafeSource retail partnership since 2013 and positions SafeSource PA as a regional hub for homeowners, collectors, and businesses seeking high-security safes.
American Rebel Holdings (NASDAQ: AREB) filed its Form 10-Q for the quarter ended September 30, 2025, reporting total stockholders' equity of $3,378,257.
That amount exceeds the Nasdaq Capital Market continued listing equity standard of $2.5 million. The filing was submitted on November 10, 2025, after a Nasdaq Panel decision on October 20, 2025 that conditioned continued listing on evidence of equity compliance via a public filing by November 15, 2025.
American Rebel reported an improvement from a stockholders' deficit of $(8,012,673) on March 31, 2025 and $(3,127,891) on June 30, 2025 to positive equity of $3,378,257 as of September 30, 2025, representing improvements of approximately $11.4M and $6.5M, respectively.
American Rebel Holdings (NASDAQ: AREB) announced that American Rebel Light Beer will be an Official Beverage Sponsor of the Salute to Service: Patriot Crawl in Nashville on November 11, 2025 (Veterans Day).
The event runs 1:00–5:00 PM with check-in at Jelly Roll’s at 12:00 PM, features seven Broadway venues, live music, military tributes, and benefits nonprofit Label 22. Wristbands are $25 advance/$30 day‑of (4 drink punches); VIP badges are $25 advance/$30 day‑of with rooftop access, meet‑and‑greets, and swag. Headliner: Danielle Peck; partners include 4Patriots, Heroes Vodka, and 4 Branches Bourbon.
Champion Safe Company (NASDAQ: AREB) spotlights Hyatt Coin Shop in Charlotte after the dealer reported 30% year-over-year sales growth through Q3 2025. Family‑owned since 1959 and operating from the same location since 1964, Hyatt Coin Shop is led by third‑generation owner Mitch Hyatt and continues a multidecade partnership with Champion Safe. The Charlotte showroom displays over 30 safes with more than 100 in stock onsite and offers in‑house servicing and regional delivery. The announcement emphasizes product expertise, long customer relationships, and the dealer’s role in driving regional sales for Champion Safe.
American Rebel Holdings (NASDAQ: AREB) is launching 16oz American Rebel Light cans in Kroger beginning November 5, 2025, with initial placements in Tennessee.
Rollout dates: Clarksville Kroger #580 grand opening on November 5, 2025 (near Ft. Campbell) and Nashville Kroger #502 reopening on November 12, 2025. Promotional activities include an American Rebel tour bus and swag giveaway in Clarksville on November 8, 2025, 12–4 PM. The move positions the brand in two high-traffic, patriotic retail locations ahead of Veterans Day and leverages Kroger’s national footprint to support broader retail expansion.
American Rebel Holdings (NASDAQ: AREB) celebrates Matt Hagan’s victory at the 25th Annual Dodge NHRA Nevada Nationals on Nov 2, 2025, driving the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to a 3.877-second, 327.03 mph final pass versus Austin Prock.
Hagan qualified No. 3, defeated three opponents en route to the final, earned bonus qualifying points, and sits second in Funny Car standings with one race remaining. The release highlights national TV and at-track exposure, multiple 2025 wins, ongoing 2026 sponsorship with TSR Nitro, and planned near-national distribution rollout in H2 2026.
American Rebel Holdings (NASDAQ: AREB) is the primary sponsor of Matt Hagan’s Dodge//SRT Hellcat Funny Car and John Hall’s Buell Pro Stock Motorcycle at the 25th Annual Dodge NHRA Nevada Nationals (Oct 30–Nov 2, 2025).
The sponsorship includes national FS1 broadcast windows and full-weekend streaming on NHRA.TV, while American Rebel Light Beer reports distribution across 15 states and product specs of ~100 calories, 3.2g carbs, 4.3% ABV. The activation aims to convert race-day exposure into retail momentum and increased chain activation.
Champion Safe (NASDAQ: AREB) spotlights Dickson Sportsman Store in Dickson, Tennessee for 26% year-over-year sales growth and a long-standing dealer relationship. Founded in 1976 and entering its 50th year, the family-owned store is praised for customer service, deep local ties, and consistent Champion Safe product sales over 25 years. Champion Safe CEO highlighted the dealer's legacy and partnership strength, while owner Rick Dysinger credited Champion safes for strong sell-through and value. The release emphasizes the retailer as a regional destination for safes, firearms, and outdoor gear and provides store contact details and website for customers.
American Rebel Holdings (NASDAQ: AREB) highlighted its strategic investment in RAEK Data and RAEK’s recent acquisition of FirstPartyData.com on October 27, 2025. American Rebel made a $1.5 million strategic investment in RAEK to accelerate data-driven growth for its consumer brand. RAEK’s EchoID technology converts anonymous website visitors into identified, actionable profiles in real time, enabling privacy-compliant first-party data activation across ad networks, DSPs, and customer ecosystems. The acquisition supports RAEK’s AEO and GEO AI initiatives to provide contextual, permissioned data for AI and marketing systems and to expand its first-party data product ecosystem.