Digital Turbine's New Report Highlights Brands With "BIG" Opportunities in Mobile Games

Rhea-AI Summary

Digital Turbine and Apptopia launch the B.I.G. BRAG Index IV focusing on mobile gaming advertising potential, revealing 100+ brands with untapped opportunities. The index highlights over-indexed brands in popular mobile game categories, providing valuable insights for tailored marketing campaigns in 2024.

Insights

Market Research Analyst

The emergence of mobile gaming as a significant advertising medium is underscored by the B.I.G. BRAG Index. The data indicating a higher consumption of certain brands among mobile gamers versus the general population suggests a targeted marketing opportunity that could yield high engagement rates. This is particularly relevant for companies in the fitness, travel, beauty and DIY sectors, as indicated by the brands that over-indexed in the survey. The potential for a tailored approach in these sectors could lead to increased brand loyalty and consumer spending.

Moreover, the report highlights a discrepancy between mobile game usage and ad spending, with a significant advertising gap to be bridged. Given that mobile gaming captures nearly 11% of app usage but only receives less than 4% of total ad spend, there is a clear opportunity for brands to allocate more of their advertising budget to this channel. This could result in a shift in advertising strategies across various industries, potentially leading to a redistribution of marketing funds that could impact the broader advertising ecosystem.

Digital Marketing Strategist

With the B.I.G. BRAG Index showcasing the prolonged engagement of in-game advertising, reaching up to 22 seconds, brands have a compelling case to consider mobile games as a key component of their digital marketing mix. The data suggests that mobile gaming not only commands a significant daily engagement time from consumers but also offers a unique segment of the audience that is not reached by traditional social media advertising. This presents an opportunity for brands to diversify their digital presence and tap into a previously inaccessible demographic.

The index's insights into the preferences of mobile gamers across different game genres can inform hyper-targeted ad campaigns that resonate with users' interests, increasing the potential for conversion. For example, aligning fitness-related brands with word game enthusiasts or adventure brands with action gamers could lead to higher click-through rates and more effective customer acquisition.

Financial Analyst

For investors, the B.I.G. BRAG Index provides a lens through which to assess the future growth prospects of companies within the mobile gaming industry. The untapped advertising potential indicated by the survey suggests that companies that effectively leverage mobile gaming as an advertising platform could see a competitive advantage and potentially improved financial performance due to higher engagement and conversion rates.

Investors should monitor the allocation of advertising budgets towards mobile gaming within the companies they are invested in, as this could be a leading indicator of a company's adaptability to market trends and consumer behavior. A shift towards mobile gaming advertising could signal a company's proactive approach to capturing market share within this growing segment, potentially leading to revenue growth and a positive impact on the stock price.

From Delta Airlines to SHEIN, Papa John's to Aveeno, the "Brands In Games" (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ -- Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index's scope to focus specifically on the "Brands in Games" (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

The "Brands In Games" (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.

Download the full report here 

From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.

The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers' brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:

• Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.
• Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.
• Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.
• Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi's, and Travelocity.

Jon Hudson, VP of Global Sales at Digital Turbine, remarked: "The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies."

Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.

The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.

Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners' ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. https://www.digitalturbine.com

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com

 

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SOURCE Digital Turbine, Inc.

FAQ

Which brands are highlighted in the B.I.G. BRAG Index IV for untapped advertising potential in mobile games?

The B.I.G. BRAG Index IV reveals over 100 brands with untapped advertising potential in mobile games, including Red Bull, Delta Airlines, Panera Bread, Aveeno, Travelocity, Lululemon, Tarte Cosmetics, Ace Hardware, SHEIN, Jordan, Levi's, and more.

What categories of mobile games are included in the B.I.G. BRAG Index IV analysis?

The B.I.G. BRAG Index IV analyzes the brand interest and purchase intent of players in four popular categories of mobile games: Puzzle, Word, Card, and Action.

What is the significance of the B.I.G. BRAG Index for brand advertisers?

The B.I.G. BRAG Index provides comprehensive insights for brand advertisers to capitalize on the mobile gaming advertising opportunity, helping them unlock untapped potential and enhance their marketing strategies for 2024.

How does mobile gaming compare to social media platforms in terms of audience size and engagement?

Mobile gaming in the USA boasts over 150 million players, surpassing the audience of top social platforms like Instagram and TikTok combined. Players spend an average of 28 minutes daily on mobile games, showing higher engagement than most social platforms.

What is the impact of in-game advertising according to the B.I.G. BRAG Index?

In-game advertising captures up to 22 seconds of attention, nearly ten times more engagement than popular social media platforms. Additionally, mobile gaming offers access to a unique audience segment that traditional social media struggles to reach.

What is the discrepancy between app usage within mobile games and advertising spending in this space?

Despite nearly 11% of app usage occurring within mobile games, advertising spending in this sector remains below 4% of total ad spend, indicating an untapped advertising opportunity for brands.