Appian Names New Chief Marketing Officer
On February 2, 2021, Appian (NASDAQ: APPN) announced the appointment of Denise Vu Broady as its new Chief Marketing Officer. Broady, with over 24 years of experience, previously led a $10 billion software business unit at SAP and will oversee Appian's marketing efforts. Her role aims to enhance the company's brand and drive growth in the low-code automation sector. Broady expressed excitement about Appian's potential and is set to accelerate its momentum globally. The press release highlights the increasing trend towards low-code platforms, with predictions indicating 75% of app development will use such technologies by the end of 2021.
- Denise Vu Broady's appointment is expected to enhance Appian's marketing strategy and drive global growth.
- Broady has significant experience from leading a $10 billion business unit at SAP, potentially bringing valuable expertise to Appian.
- The low-code platform market is growing, with forecasts predicting that 75% of application development will utilize low-code by the end of 2021.
- None.
MCLEAN, Va., Feb. 2, 2021 /PRNewswire/ -- Appian (NASDAQ: APPN) announced today the appointment of Denise Vu Broady as Appian's new Chief Marketing Officer. Broady will lead Appian's global marketing and communications efforts and shape the marketing strategy to drive the next phase of growth.
With more than 24 years of enterprise technology experience, Broady has helped to grow businesses from start-ups and led a complex
"Denise Broady brings to Appian a new level of sophistication and capability in software marketing," said Calkins. "She has high energy and high standards, a great sense of people, and a strong vision for where we need to go."
Prior to joining Appian, Broady was the Global COO of the Industry Cloud organization at SAP, running go-to-market, strategy, marketing, communications, and operations. She was also the CMO/COO at WorkForce Software in addition to holding various leadership positions at TopTier (a start-up acquired by SAP) and Clarkston Group.
"I'm thrilled to join Appian and the power of Appian's platform to quickly solve complex customer problems is extremely impressive," said Broady. "I look forward to accelerating the momentum that Appian has already created and further elevating the brand on a global scale."
Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help maximize resources and improve business results. Analyst firm Forrester predicts that by the end of 2021,
About Appian
Appian provides a low-code automation platform that accelerates the creation of high-impact business applications. Many of the world's largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. For more information, visit www.appian.com.
Forward-Looking Statements
This press release includes forward-looking statements. All statements contained in this press release other than statements of historical facts are forward-looking statements. The words "predict," "anticipate," "believe," "continue," "estimate," "expect," "intend," "may," "will" and similar expressions are intended to identify forward-looking statements. Appian has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that Appian believes may affect its financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. Those forward-looking statements are subject to a number of risks and uncertainties, including, without limitation, the risks and uncertainties set forth in the "Risk Factors" section of Appian's Annual Report on Form 10-K for the year ended December 31, 2019, filed with the Securities and Exchange Commission on February 20, 2020, and subsequent reports that Appian files with the Securities and Exchange Commission. Moreover, Appian operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for Appian's management to predict all risks, nor can Appian assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements Appian may make. In light of these risks, uncertainties and assumptions, Appian cannot guarantee future results, levels of activity, performance, achievements or events and circumstances reflected in the forward-looking statements will occur. Appian is under no duty to update any of these forward-looking statements after the date of this press release to conform these statements to actual results or revised expectations, except as required by law.
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SOURCE Appian
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