Wurl Empowers Advertisers With Strategic Insights and Best Practices for Full-Funnel Marketing on CTV in New Report
Wurl, a CTV industry leader and AppLovin (NASDAQ: APP) subsidiary, has released 'A Full-Funnel Approach to CTV Marketing 2024' report in collaboration with Adjust. The report provides insights into the growing CTV landscape and its impact on brand and performance marketing strategies. Key highlights include:
- CTV ad spend is increasing, with mobile marketers seeing a 300% growth in CTV ad impressions for mobile app promotion in H1 2023.
- The report offers guidance for marketers to maximize CTV campaign effectiveness across awareness, consideration, and decision stages.
- Wurl data shows that 8% of viewers are lost during typical ad breaks, but relevant ads can reduce this loss by up to 60%.
This comprehensive guide aims to help advertisers leverage CTV's unique capabilities for full-funnel marketing strategies in the rapidly evolving digital advertising landscape.
Wurl, leader nel settore CTV e filiale di AppLovin (NASDAQ: APP), ha pubblicato il rapporto 'Un Approccio Full-Funnel al Marketing CTV 2024' in collaborazione con Adjust. Il rapporto fornisce approfondimenti sul crescente panorama CTV e sul suo impatto sulle strategie di marketing del brand e di performance. I principali punti salienti includono:
- La spesa pubblicitaria per CTV è in aumento, con i marketer mobili che stanno registrando una crescita del 300% nelle impression di annunci CTV per la promozione di app mobili nel primo semestre del 2023.
- Il rapporto offre indicazioni per i marketer su come massimizzare l'efficacia delle campagne CTV attraverso le fasi di consapevolezza, considerazione e decisione.
- I dati di Wurl mostrano che l'8% degli spettatori si perde durante le pause pubblicitarie tipiche, ma ad pubblicitari rilevanti possono ridurre questa perdita fino al 60%.
Questa guida completa mira ad aiutare gli inserzionisti a sfruttare le capacità uniche del CTV per strategie di marketing full-funnel nel panorama pubblicitario digitale in rapida evoluzione.
Wurl, líder en la industria de CTV y subsidiaria de AppLovin (NASDAQ: APP), ha lanzado el informe 'Un Enfoque de Embudo Completo al Marketing CTV 2024' en colaboración con Adjust. El informe proporciona información sobre el creciente paisaje de CTV y su impacto en las estrategias de marketing de marca y de rendimiento. Los puntos clave incluyen:
- El gasto en publicidad CTV está en aumento, con los comerciales móviles viendo un crecimiento del 300% en impresiones de anuncios CTV para la promoción de aplicaciones móviles en la primera mitad de 2023.
- El informe ofrece orientación para que los marketers maximicen la efectividad de las campañas CTV a través de las etapas de conocimiento, consideración y decisión.
- Los datos de Wurl muestran que el 8% de los espectadores se pierden durante los cortes publicitarios típicos, pero los anuncios relevantes pueden reducir esta pérdida en hasta un 60%.
Esta guía integral tiene como objetivo ayudar a los anunciantes a aprovechar las capacidades únicas de CTV para estrategias de marketing de embudo completo en el paisaje publicitario digital en rápida evolución.
Wurl은 CTV 산업의 선두주자이자 AppLovin (NASDAQ: APP) 자회사로서 Adjust와 협력하여 '2024년 CTV 마케팅에 대한 풀 퍼널 접근법' 보고서를 발표했습니다. 이 보고서는 성장하는 CTV 환경과 그것이 브랜드 및 성과 마케팅 전략에 미치는 영향을 제공합니다. 주요 하이라이트는 다음과 같습니다:
- CTV 광고 지출이 증가하고 있으며, 모바일 마케터는 2023년 상반기 모바일 앱 홍보를 위한 CTV 광고 노출이 300% 증가했다고 보고했습니다.
- 이 보고서는 마케터가 인지도, 고려 및 결정 단계에서 CTV 캠페인의 효과를 극대화할 수 있도록 안내합니다.
- Wurl 데이터에 따르면 전형적인 광고 중단 동안 8%의 시청자가 잃어버립니다, 하지만 관련 광고는 이 손실을 최대 60%까지 줄일 수 있습니다.
이 포괄적인 가이드는 광고주가 빠르게 발전하는 디지털 광고 환경에서 풀 퍼널 마케팅 전략을 위해 CTV의 독특한 기능을 활용할 수 있도록 돕는 것을 목표로 합니다.
Wurl, un leader de l'industrie CTV et filiale d'AppLovin (NASDAQ: APP), a publié le rapport 'Une Approche de Marketing CTV à Tunnel Complet 2024' en collaboration avec Adjust. Le rapport fournit des éclaircissements sur le paysage CTV en pleine croissance et son impact sur les stratégies de marketing de marque et de performance. Les points clés comprennent :
- Les dépenses publicitaires en CTV augmentent, avec des spécialistes du marketing mobile constatant une croissance de 300% des impressions d'annonces CTV pour la promotion des applications mobiles au premier semestre 2023.
- Le rapport offre des conseils aux marketeurs pour maximiser l'efficacité des campagnes CTV à travers les étapes de sensibilisation, de considération et de décision.
- Les données de Wurl montrent que 8% des spectateurs se perdent pendant les pauses publicitaires typiques, mais des annonces pertinentes peuvent réduire cette perte jusqu'à 60%.
Ce guide complet vise à aider les annonceurs à tirer parti des capacités uniques du CTV pour des stratégies de marketing à tunnel complet dans le paysage publicitaire numérique en pleine évolution.
Wurl, ein führendes Unternehmen in der CTV-Branche und Tochtergesellschaft von AppLovin (NASDAQ: APP), hat den Bericht 'Ein Full-Funnel-Ansatz für CTV-Marketing 2024' in Zusammenarbeit mit Adjust veröffentlicht. Der Bericht bietet Einblicke in die wachsende CTV-Landschaft und deren Einfluss auf Marken- und Leistungsmarketingstrategien. Wichtige Höhepunkte umfassen:
- Die Ausgaben für CTV-Werbung steigen, wobei mobile Vermarkter im ersten Halbjahr 2023 ein Wachstum von 300% bei CTV-Anzeigenimpressionen für die Förderung mobiler Apps verzeichnen.
- Der Bericht bietet Vermarktern Anleitungen, um die Effektivität von CTV-Kampagnen in den Phasen der Wahrnehmung, Überlegung und Entscheidung zu maximieren.
- Wurl-Daten zeigen, dass 8% der Zuschauer während typischer Werbepausen verloren gehen, aber relevante Anzeigen können diesen Verlust um bis zu 60% reduzieren.
Dieser umfassende Leitfaden soll Werbetreibenden helfen, die einzigartigen Fähigkeiten von CTV für Full-Funnel-Marketingstrategien in der sich schnell entwickelnden digitalen Werbelandschaft zu nutzen.
- CTV ad spend is increasing, with new marketers entering the space
- Mobile marketers increased CTV ad impressions by over 300% in H1 2023
- CTV offers effectiveness throughout the entire buying process
- Emotionally and contextually-relevant ads can reduce viewer loss by up to 60% during ad breaks
- 8% of viewers are typically lost during ad breaks on CTV platforms
Report provides practical guidance for brand and performance marketers to maximize the effectiveness of their CTV campaigns
Wurl’s latest report comes as the CTV industry is experiencing significant growth. Ad spend on the medium continues to climb, not only as a result of advertisers increasing existing CTV budgets, but also by way of new marketers testing and finding success on the channel. Data from Adjust found that mobile marketers, for example, have massively increased the amount of ads being served on CTV devices to promote mobile apps, with impressions growing by more than
“CTV is a unique channel with the ability to drive real outcomes at every stage of the marketing cycle,” said Ron Gutman, CEO, Wurl. “Wurl’s position in the CTV ecosystem – combined with Adjust’s insights into down-funnel metrics and AppLovin’s cross-device performance capabilities – gives us a great opportunity to support brand and performance marketers in taking advantage of CTV’s effectiveness throughout the entire buying process.”
As advertisers continue to allocate more budget towards the biggest screen in the home, understanding how to develop and execute on marketing strategies across both upper and lower-funnel metrics will be crucial to maximize the effectiveness of CTV campaigns. The report walks readers through tangible considerations for each stage of the marketing cycle, including:
- Awareness Stage: Techniques for growing positive attention and making an impact with CTV advertising.
- Consideration Stage: Strategies for brands to stay top of mind with innovative ad formats and enhanced targeting.
- Decision Stage: Tactics to drive conversions, leveraging CTV’s unique capabilities for performance marketing.
Beyond advertising best practices and tips, the report also provides quantitative insights to help guide brand and performance marketers in establishing their full-funnel CTV strategies. Data from Wurl revealed that
Learn more about Wurl and read the full report, A Full-Funnel Approach to CTV Marketing 2024, here.
About Wurl
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240806054113/en/
Tori Owens
Wurl
press@wurl.com
Source: Wurl
FAQ
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