AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

Rhea-AI Summary

AppLovin has released its Creative Trends Report 2023, analyzing over 52.3 billion impressions to identify effective mobile ad strategies for developers. The report aims to enhance the performance of mobile ad campaigns.

Key findings include that customization of characters boosts engagement, while dramatic narratives significantly enhance user investment in games. Additionally, voiceover messaging is gaining traction, representing nearly 30% of top creatives, and real-time feedback is crucial for user connection, with almost 50% of top performers using it. The insights aim to assist marketers in optimizing their ad strategies.

Positive

• Report offers insights based on extensive data analysis from 52.3 billion impressions.
• Identifies top-performing ad concepts that can enhance ROI for mobile app developers.
• Customization and dramatic narratives found to significantly drive user engagement.
• Growing trend of voiceover messaging noted, suggesting innovative ad approaches.

Negative

• None.

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI

PALO ALTO, Calif.--(BUSINESS WIRE)-- AppLovin (NASDAQ: APP), the leading growth platform for developers, today released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. The data-driven report empowers mobile app developers and marketers, across verticals, to drive better performing mobile ad campaigns.

AppLovin’s in-house creative agency, SparkLabs, analyzed data from 52.3 billion impressions, 22.4 clicks, and 267 million installs, as well as tens of thousands of creatives in 2022. The report examines the concepts and variables that produced the most impact and highest ROI.

“Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns,” said Katie Jansen, CMO of AppLovin. “The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend.”

Key insights from the report include:

• Customization of a character, item or environment encourages engagement, especially amongst match, merge, mid-core, arcade and action titles.
• Dramatic story narratives, particularly when characters are victims in perilous situations, allow players to become invested in the game’s story, with strategy creatives 155% higher than average.
• Voiceover messaging on top of visual content adds dimensionality and works best with genres that rely heavily on showing gameplay footage. In 2022, computer generated voices took almost a 30% share of all top creatives.
• Real-time feedback creates better connections with users, as nearly 50% of all top-performing creatives incorporate mechanics giving real-time feedback to the user.

“Putting the best creative pieces together doesn’t always guarantee a win,” Jansen added. “To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app.”

About AppLovin

AppLovin enables developers to grow their business. Businesses rely on AppLovin’s market leading technologies to solve their mission-critical functions with a powerful, full stack solution including user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230131005417/en/

Press

Joshua Grandy

press@applovin.com

Source: AppLovin Corp.

FAQ

What is the Creative Trends Report 2023 by AppLovin?

The Creative Trends Report 2023 analyzes over 52 billion ad impressions to identify effective mobile ad strategies.

What are the key findings of AppLovin's Creative Trends Report 2023?

Key findings include the importance of customization, dramatic narratives, voiceover messaging, and real-time feedback for ad performance.

How many impressions were analyzed in the AppLovin report?

The report analyzed data from over 52.3 billion impressions.

What is the purpose of the AppLovin Creative Trends Report?

The report aims to provide insights and inspiration for improving mobile ad campaign performance.

Which ad strategies enhance engagement according to AppLovin's report?

Customization of elements and dramatic storytelling are highlighted as key strategies for enhancing engagement.